About the position

The Director of Technical Marketing - Motion Production is responsible for developing and executing the technical marketing strategy for motion production products. This role involves collaboration with product development, sales, and marketing teams to effectively communicate the technical features and benefits of these products to target audiences. The position plays a key role in driving product adoption and market growth, overseeing field marketing efforts, and managing a team that includes the Senior Field Marketing Manager and Field Technicians.

Responsibilities

Develop and implement comprehensive technical marketing strategies for motion production cameras and lenses.

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Identify key technical features and benefits of motion production cameras and lenses and create compelling technical marketing messages.

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Lead the technical aspect of product launches, including the creation of technical documentation and presentations.

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Coordinate with the marketing team to develop and execute marketing campaigns highlighting technical capabilities.

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Develop high-quality technical content, including whitepapers, case studies, webinars, and videos.

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Act as the primary technical liaison for key customers and partners, providing technical support and addressing inquiries.

,

Conduct technical training sessions and workshops for customers, partners, and internal teams.

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Conduct market research to understand industry trends, customer needs, and competitive landscape.

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Analyze technical marketing performance metrics and provide insights for continuous improvement.

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Work closely with product development, sales, and marketing teams to ensure alignment of technical marketing efforts.

,

Stay updated on advancements in cinema camera and broadcast optics technology.

,

Enhance the company's reputation by participating in industry events and contributing to publications.

,

Oversee the execution of field marketing initiatives to drive sales and brand awareness.

,

Manage and provide leadership to the Senior Field Marketing Manager and the Field Marketing Team.

Requirements

Bachelor's degree; advanced degree preferred.

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10+ years industry experience; 8-10 years of motion production related experience.

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Ability to research and analyze various types of data and make sound business judgments.

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Ability to prioritize work and sales opportunities.

Nice-to-haves

Highly focused and results-oriented; able to identify goals and priorities.

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Demonstrated ability to work independently and in a team environment.

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Understand how to manage and cultivate an ongoing pipeline for B-to-C and B-to-B sales channels.

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Possess exceptional communication, analytical, and problem-solving skills.

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Proficient in Word, Excel, PowerPoint, and Outlook.

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Effective time management skills.

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Extensive hands-on experience in sales and marketing.

Benefits

Medical, Dental, Vision

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Life Insurance

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401k

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Paid Time Off

Qualifications

10+ years industry experience; 8-10 years of motion production related experience
Ability to research and analyze various types of data and make sound business judgments
Ability to prioritize work and sales opportunities
Highly focused and results-oriented; able to identify goals and priorities
Demonstrated ability to work independently and in a team environment
Understand how to manage and cultivate an ongoing pipeline for B-to-C and B-to-B sales channels
Possess exceptional communication, analytical, and problem-solving skills
Proficient in Word, Excel, PowerPoint, and Outlook
Effective time management skills
Extensive hands-on experience in sales and marketing

Benefits

Medical, Dental, Vision
Life Insurance
401k
Paid Time Off

Responsibilities

The Director of Technical Marketing - Motion Production is responsible for developing and executing the technical marketing strategy for motion production products
This role involves collaboration with product development, sales, and marketing teams to effectively communicate the technical features and benefits of these products to target audiences
The position plays a key role in driving product adoption and market growth, overseeing field marketing efforts, and managing a team that includes the Senior Field Marketing Manager and Field Technicians
Develop and implement comprehensive technical marketing strategies for motion production cameras and lenses
Identify key technical features and benefits of motion production cameras and lenses and create compelling technical marketing messages
Lead the technical aspect of product launches, including the creation of technical documentation and presentations
Coordinate with the marketing team to develop and execute marketing campaigns highlighting technical capabilities
Develop high-quality technical content, including whitepapers, case studies, webinars, and videos
Act as the primary technical liaison for key customers and partners, providing technical support and addressing inquiries
Conduct technical training sessions and workshops for customers, partners, and internal teams
Conduct market research to understand industry trends, customer needs, and competitive landscape
Analyze technical marketing performance metrics and provide insights for continuous improvement
Work closely with product development, sales, and marketing teams to ensure alignment of technical marketing efforts
Stay updated on advancements in cinema camera and broadcast optics technology
Enhance the company's reputation by participating in industry events and contributing to publications
Oversee the execution of field marketing initiatives to drive sales and brand awareness
Manage and provide leadership to the Senior Field Marketing Manager and the Field Marketing Team

Director, Technical Marketing - Motion Production

Job Type