Position Overview

The Manager of Audience Marketing plays a critical role in developing and executing strategies to grow and retain our readership and advertisers across various platforms, including print, digital, and social media. This position requires a strategic thinker with a deep understanding of audience behavior, subscription models, and the evolving media landscape. The ideal candidate will have an understanding of the importance of local journalism, a strong analytical mindset, and a proven track record of driving audience engagement and revenue growth.

Key Responsibilities

Strategic Planning: Develop and implement comprehensive audience marketing strategies to increase readership, subscriptions, and engagement across all platforms. Strategies to grow the audience may include event planning and initiatives that engage readers, subscribers, and advertisers—both current and potential.
Campaign Management: Plan, execute, and optimize marketing campaigns that drive audience growth and retention, using a mix of digital marketing, content marketing, and traditional marketing tactics.
Data Analysis: Analyze audience data and metrics to inform marketing strategies, track campaign performance, and make data-driven decisions to improve results.
Collaboration: Work closely with editorial, sales, and product teams to align marketing initiatives with content strategies and business goals.
Budget Management: Manage the audience marketing budget, ensuring efficient allocation of resources and maximizing ROI.
Audience Segmentation: Develop and implement segmentation strategies to target specific audience groups, personalize marketing efforts, and enhance user experience.
Subscriber Acquisition & Retention: Lead efforts to acquire new subscribers and retain existing ones through targeted campaigns, promotions, and loyalty programs.
Content Strategy: Collaborate with the editorial team to create and promote content that resonates with key audience segments and drives engagement.
Partnership Development: Identify and establish strategic partnerships to expand audience reach and enhance marketing efforts.
Reporting: Prepare regular reports on audience growth, campaign performance, and key metrics to inform senior leadership and stakeholders.

Knowledge, Skills, and Abilities

Excellent verbal and written communication skills.
Excellent sales and customer service skills.
Strong analytical and problem-solving skills.
Proficient with Google Mail and other business/marketing-related software.
Strong prioritization, organization, and project management skills.
Ability to travel as necessary.

Training and Education

Bachelor’s degree in Marketing, Statistics, Business, or related field required.
Three (3) to five (5) years of related experience in business, promotional sales, customer service, or related field preferred.

Additional Requirements

Position is subject to satisfactory completion of a background check and reference check.
A valid driver’s license is required for this position.

Physical Demands and Work Environment

Physical demands: Prolonged periods of sitting at a desk and working on a computer while in the office. During event planning, this position must be able to lift 15 pounds.
Work Environment: This position works in an office setting, where noise is minimal. This position may occasionally be required to work weekends and holidays.

Job Type: Full-time

Pay: From $45,000.00 per year

Benefits

401(k)
401(k) matching
Life insurance
Vision insurance

Schedule

8 hour shift
Monday to Friday

Work Location: In person

Qualifications

The ideal candidate will have an understanding of the importance of local journalism, a strong analytical mindset, and a proven track record of driving audience engagement and revenue growth
Excellent verbal and written communication skills
Excellent sales and customer service skills
Strong analytical and problem-solving skills
Proficient with Google Mail and other business/marketing-related software
Strong prioritization, organization, and project management skills
Ability to travel as necessary
Bachelor’s degree in Marketing, Statistics, Business, or related field required
Position is subject to satisfactory completion of a background check and reference check
A valid driver’s license is required for this position
During event planning, this position must be able to lift 15 pounds

Benefits

Pay: From $45,000.00 per year
401(k)
401(k) matching
Life insurance
Vision insurance
8 hour shift
Monday to Friday

Responsibilities

The Manager of Audience Marketing plays a critical role in developing and executing strategies to grow and retain our readership and advertisers across various platforms, including print, digital, and social media
This position requires a strategic thinker with a deep understanding of audience behavior, subscription models, and the evolving media landscape
Strategic Planning: Develop and implement comprehensive audience marketing strategies to increase readership, subscriptions, and engagement across all platforms
Strategies to grow the audience may include event planning and initiatives that engage readers, subscribers, and advertisers—both current and potential
Campaign Management: Plan, execute, and optimize marketing campaigns that drive audience growth and retention, using a mix of digital marketing, content marketing, and traditional marketing tactics
Data Analysis: Analyze audience data and metrics to inform marketing strategies, track campaign performance, and make data-driven decisions to improve results
Collaboration: Work closely with editorial, sales, and product teams to align marketing initiatives with content strategies and business goals
Budget Management: Manage the audience marketing budget, ensuring efficient allocation of resources and maximizing ROI
Audience Segmentation: Develop and implement segmentation strategies to target specific audience groups, personalize marketing efforts, and enhance user experience
Subscriber Acquisition & Retention: Lead efforts to acquire new subscribers and retain existing ones through targeted campaigns, promotions, and loyalty programs
Content Strategy: Collaborate with the editorial team to create and promote content that resonates with key audience segments and drives engagement
Partnership Development: Identify and establish strategic partnerships to expand audience reach and enhance marketing efforts
Reporting: Prepare regular reports on audience growth, campaign performance, and key metrics to inform senior leadership and stakeholders
Physical demands: Prolonged periods of sitting at a desk and working on a computer while in the office
Work Environment: This position works in an office setting, where noise is minimal
This position may occasionally be required to work weekends and holidays

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Manager of Audience Marketing