Achieving our goals starts with supporting yours. Grow your career, access top-tier health and wellness benefits, build lasting connections with your team and our customers, and travel the world using our extensive route network.

Come join us to create what’s next. Let’s define tomorrow, together.

Description

Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

Job overview and responsibilities

United Airlines reaches out to customers and potential travelers via digital campaigns with new information, travel inspiration, personalized offers, promos, etc. The Digital Marketing & Personalized Offers team at IKC supports all such digital acquisition initiatives with insights to help strategize campaigns and analytics to help measure performance. We work closely with stakeholders in the US to bring these campaigns to life and continuously improve performance with learnings and actionable insights.

Assist in campaign planning, targeting and audience identification; measure campaign results and performance using data analysis
Gather and organize data from various sources using SQL/ Python/ R; continuously develop and demonstrate improved analysis methodologies
Create content for and deliver presentations to United leadership and external stakeholders
Ensure alignment and prioritization with business objectives and initiatives – help teams make faster, smarter decisions
Conduct exploratory analysis, identify opportunities, and proactively suggest initiatives to meet marketing objectives
Create, modify and automate reports and dashboards - take ownership of reporting structure and metrics, clearly and effectively communicate relevant information to decision makers using data visualization tools
Ensure seamless stakeholder management and keep lines of communication open with all stakeholders

This position is offered on local terms and conditions. Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded. This position is for United Airlines Business Services Pvt. Ltd - a wholly owned subsidiary of United Airlines Inc.

QualificationsWhat’s needed to succeed (Minimum Qualifications):

Bachelors degree
2+ years of experience in Analytics and working with analytical tools
Proven comfort and an intellectual curiosity for working with very large data sets
Experience in manipulating and analyzing complex, high-volume, high-dimensionality data from various sources to highlight patterns and relationships
Proficiency in using database querying tools and writing complex queries and procedures using Teradata SQL and/ or Microsoft SQL
Familiarity with one or more reporting tools – Spotfire/ Tableau/ PowerBI
Advanced level comfort with Microsoft Office, especially Excel and PowerPoint
Ability to communicate analysis in a clear and precise manner
High sense of ownership of work
Ability to work under time constraints
Must be legally authorized to work in India for any employer without sponsorship
Must be fluent in English (written and spoken)
Successful completion of interview required to meet job qualification
Reliable, punctual attendance is an essential function of the position

What will help you propel from the pack (Preferred Qualifications):

Masters degree
Bachelor’s Degree in a quantitative field like Math, Statistics, Analytics and/ or Business
SQL/ Python/ R
Visualization tools – Tableau/ Spotfire/ PowerBI
Understanding of digital acquisition channels
Strong knowledge of either Python or R

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Qualifications

Bachelors degree
2+ years of experience in Analytics and working with analytical tools
Proven comfort and an intellectual curiosity for working with very large data sets
Experience in manipulating and analyzing complex, high-volume, high-dimensionality data from various sources to highlight patterns and relationships
Proficiency in using database querying tools and writing complex queries and procedures using Teradata SQL and/ or Microsoft SQL
Familiarity with one or more reporting tools – Spotfire/ Tableau/ PowerBI
Advanced level comfort with Microsoft Office, especially Excel and PowerPoint
Ability to communicate analysis in a clear and precise manner
High sense of ownership of work
Ability to work under time constraints
Must be legally authorized to work in India for any employer without sponsorship
Must be fluent in English (written and spoken)
Successful completion of interview required to meet job qualification
Reliable, punctual attendance is an essential function of the position
","industry":"Industry

Responsibilities

United Airlines reaches out to customers and potential travelers via digital campaigns with new information, travel inspiration, personalized offers, promos, etc
We work closely with stakeholders in the US to bring these campaigns to life and continuously improve performance with learnings and actionable insights
Assist in campaign planning, targeting and audience identification; measure campaign results and performance using data analysis
Gather and organize data from various sources using SQL/ Python/ R; continuously develop and demonstrate improved analysis methodologies
Create content for and deliver presentations to United leadership and external stakeholders
Ensure alignment and prioritization with business objectives and initiatives – help teams make faster, smarter decisions
Conduct exploratory analysis, identify opportunities, and proactively suggest initiatives to meet marketing objectives
Create, modify and automate reports and dashboards - take ownership of reporting structure and metrics, clearly and effectively communicate relevant information to decision makers using data visualization tools
Ensure seamless stakeholder management and keep lines of communication open with all stakeholders

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Analyst - Digital Marketing & Personalized Offers