VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

WORK TYPE: Full Time/ Onsite

LOCATION DETAILS: 711 N Front St Suite 100, Memphis, TN 38107; 14460 Varsity Brands Way, Farmers Branch, TX 75244

WORK HOURS: Mon-Fri 8am-5pm CST

TRAVEL REQUIREMENT: up to 20%

HOW YOU WILL MAKE AN IMPACT

We are looking for a highly skilled and detail-oriented Marketing Automations Manager to join our marketing team. In this role, you will manage and optimize our marketing automation platforms, drive efficiency, and improve campaign effectiveness. You will work closely with cross-functional teams to implement automated marketing campaigns, analyze performance data, and ensure seamless integration of our marketing technology stack.

WHAT YOU WILL DO

Marketing Automation Strategy:
Develop and execute a comprehensive marketing automation strategy that aligns with overall marketing goals.
Identify opportunities to automate marketing processes to improve efficiency, scalability, and personalization.
Work with the marketing team to design, build, and optimize automated workflows for lead nurturing, email campaigns, customer journeys, and more.
Campaign Management:
Manage and maintain the marketing automation platform, ensuring data accuracy, campaign performance, and system integrity.
Create and manage automated marketing campaigns, including segmentation, A/B testing, and performance tracking.
Collaborate with content and design teams to develop email templates, landing pages, and forms that enhance the customer experience.
Data Analysis & Reporting:
Monitor and analyze the performance of automated marketing campaigns, providing insights and recommendations for improvement.
Generate reports and dashboards to track key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and ROI.
Use data to identify trends, patterns, and opportunities for campaign optimization and audience engagement.
Stay up-to-date with the latest trends and best practices in marketing automation and martech.
Team Collaboration & Leadership:
Work closely with the marketing, content, design, data and IT teams to ensure alignment on campaign objectives and execution.
Provide training and support to marketing team members on the use of the marketing automation platform.
Lead efforts to continually improve processes, tools, and capabilities related to marketing automation.

QUALIFICATIONS

KNOWLEDGE/ SKILLS/ ABILITIES

Strong analytical skills with experience in campaign performance analysis and reporting. Salesforce Intelligence and PowerBI experience a plus.
Knowledge of HTML, CSS, and basic web design principles.
Familiarity with data privacy laws and regulations.
Excellent project management skills with the ability to manage multiple projects simultaneously and work in a fast-paced environment.
Strong communication and collaboration skills with the ability to work cross-functionally.

EDUCATION/ EXPERIENCE

Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
5+ years of experience in marketing automation, digital marketing, or related roles.
Experience segmenting and managing a large audience database.
Hands-on experience with Salesforce Marketing Cloud and CDP platform.
Certifications in marketing automation platforms or digital marketing.
Proficiency in CRM systems, email marketing platforms, and data management. Salesforce Sales and Marketing Cloud experience a plus.

PHYSICAL REQUIREMENTS

This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary. The ability to sit or stand for long periods through meetings and while operating office equipment, PC’s, laptop, telephone will be required.

While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand; walk; drive, climb, balance, stoop, kneel, crouch, or crawl.

During events, the ability to stand and walk for long periods of time (5 hours plus) is required. The ability to communicate with customers and colleagues using the following but not limited to radio, walkie talkie, text message and email is required. The ability to lift, bend, push, pull and manipulate equipment that is a minimum of 30 lbs. is required.

#LI-MC1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.

Qualifications

TRAVEL REQUIREMENT: up to 20%
We are looking for a highly skilled and detail-oriented Marketing Automations Manager to join our marketing team
Strong analytical skills with experience in campaign performance analysis and reporting
Knowledge of HTML, CSS, and basic web design principles
Familiarity with data privacy laws and regulations
Excellent project management skills with the ability to manage multiple projects simultaneously and work in a fast-paced environment
Strong communication and collaboration skills with the ability to work cross-functionally
Bachelor’s degree in Marketing, Business, Information Technology, or a related field
5+ years of experience in marketing automation, digital marketing, or related roles
Experience segmenting and managing a large audience database
Hands-on experience with Salesforce Marketing Cloud and CDP platform
Certifications in marketing automation platforms or digital marketing
Proficiency in CRM systems, email marketing platforms, and data management
This job operates in a professional office environment
Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary
The ability to sit or stand for long periods through meetings and while operating office equipment, PC’s, laptop, telephone will be required
While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear
During events, the ability to stand and walk for long periods of time (5 hours plus) is required
The ability to communicate with customers and colleagues using the following but not limited to radio, walkie talkie, text message and email is required
The ability to lift, bend, push, pull and manipulate equipment that is a minimum of 30 lbs

Benefits

For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Perks including discounts on personal apparel and equipment!

Responsibilities

WORK HOURS: Mon-Fri 8am-5pm CST
In this role, you will manage and optimize our marketing automation platforms, drive efficiency, and improve campaign effectiveness
You will work closely with cross-functional teams to implement automated marketing campaigns, analyze performance data, and ensure seamless integration of our marketing technology stack
Marketing Automation Strategy:
Develop and execute a comprehensive marketing automation strategy that aligns with overall marketing goals
Identify opportunities to automate marketing processes to improve efficiency, scalability, and personalization
Work with the marketing team to design, build, and optimize automated workflows for lead nurturing, email campaigns, customer journeys, and more
Campaign Management:
Manage and maintain the marketing automation platform, ensuring data accuracy, campaign performance, and system integrity
Create and manage automated marketing campaigns, including segmentation, A/B testing, and performance tracking
Collaborate with content and design teams to develop email templates, landing pages, and forms that enhance the customer experience
Data Analysis & Reporting:
Monitor and analyze the performance of automated marketing campaigns, providing insights and recommendations for improvement
Generate reports and dashboards to track key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and ROI
Use data to identify trends, patterns, and opportunities for campaign optimization and audience engagement
Stay up-to-date with the latest trends and best practices in marketing automation and martech
Team Collaboration & Leadership:
Work closely with the marketing, content, design, data and IT teams to ensure alignment on campaign objectives and execution
Provide training and support to marketing team members on the use of the marketing automation platform
Lead efforts to continually improve processes, tools, and capabilities related to marketing automation
The employee is occasionally required to stand; walk; drive, climb, balance, stoop, kneel, crouch, or crawl

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