Job Description

Seeking a strategic consumer marketing leader to spearhead the transformation of consumer engagement capabilities and vision. This role requires a proven track record in digital consumer transformation, with expertise in enrollment and lifecycle marketing.

The ideal candidate will develop and implement a unified consumer strategy, leveraging advanced data capabilities. They will also lead a team to execute behavioral-based engagement tactics aimed at driving enrollment and increasing utilization of services.

Required Skills and Qualifications

15+ years of consumer engagement leadership experience, including 5+ years in a marketing leadership role.

Strong background in digital marketing, social media, and modern marketing channels.
Experience developing and executing successful marketing campaigns.
Excellent communication, interpersonal, and team management skills.

Benefits

A competitive compensation package and excellent benefits are offered to attract and retain top talent. The ideal candidate will be motivated by a strong desire for professional growth and development within the organization.

Others

This role demands a leader who can inspire a large marketing team and collaborate effectively with cross-functional partners. A deep understanding of data-driven, behavioral-based marketing strategies is essential for success in this position.

Qualifications

15+ years of consumer engagement leadership experience, including 5+ years in a marketing leadership role
Strong background in digital marketing, social media, and modern marketing channels
Experience developing and executing successful marketing campaigns
Excellent communication, interpersonal, and team management skills
This role demands a leader who can inspire a large marketing team and collaborate effectively with cross-functional partners
A deep understanding of data-driven, behavioral-based marketing strategies is essential for success in this position

Benefits

A competitive compensation package and excellent benefits are offered to attract and retain top talent

Responsibilities

Seeking a strategic consumer marketing leader to spearhead the transformation of consumer engagement capabilities and vision
This role requires a proven track record in digital consumer transformation, with expertise in enrollment and lifecycle marketing
The ideal candidate will develop and implement a unified consumer strategy, leveraging advanced data capabilities
They will also lead a team to execute behavioral-based engagement tactics aimed at driving enrollment and increasing utilization of services

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Chief Consumer Marketing Officer