**Position**: Manager, Digital Marketing and Data

*Reports** **to**: VP, Commercial Operations; indirectly to Sr Director, Brands & Marketing
*Location**: Niagara Region
*Employment Type**: Full time (Hybrid)
*About the Canadian Elite Basketball League (CEBL)**

Basketball is the fastest growing sport in Canada, and the CEBL is at the forefront of that growth A league created by Canadians for Canadians, the CEBL is the only Canadian-based global team sports brand and is recognized as among the best of more than 200 FIBA professional leagues around the world. With 10 teams in six provinces and plans for continued expansion, it is the largest pro sports league in Canada. The CEBL season runs May through August, enabling the league to attract players with experience in the NBA, NBA G League, top international leagues, the Canadian National team program, and major NCAA and U Sports programs. It is Canada’s only First Division Professional League Partner of Canada Basketball. The CEBL represents Canada in the FIBA Basketball Champions League Americas, which features the top teams representing seven countries from South and Central America and Canada. Join us as we continue to grow Canada’s premier professional sports league

*Responsibilities**: (Included but not limited to)

Client Data (CEBL and Teams)

Grow the CEBL’s client database by implementing tactics to attract new customer data through current and intuitive data collection methods
Replicate similar data growth tactics to ensure the CEBL’s member teams are employing sophisticated data collection methods
Leverage the company’s CRM software to properly collect and segment data for the benefit of inbound and outbound ticket sales strategies and retail merchandising sales at the team and league level
Determine database segmentation strategies for the purpose of targeted ticket offers to drive ticket sales for all CEBL team and league events
Define and adopt data mining, and analytics tools and software that will directly impact the way the company gathers and utilizes data
Adopt a data analytics tool to assist the company in aggregating and measuring its data for the purpose of driving results across appropriate revenue streams

Ticket Sales (League and Team events)

Working alongside the VP Commercial Operations and CEBL member clubs marketing team to design and implement digital ticket sales strategies to maximize inbound ticket sales results for all CEBL events and member clubs.
Strategize with VP Commercial Operations and Sr Director, Brand and Marketing to create compelling content and copy that entices consumers to purchase tickets to the CEBL’s league and team events
Create a 12-month media plan to support inbound ticket sales for each event, by utilizing all paid, earned and owned media platforms and data.
Maximize the organization’s ticket sales by executing, analyzing, and optimizing the performance of all digital advertising campaigns
Execute media buys unique to each CEBL or team event ensuring all inbound ticket sales targets are met and exceeded
Liaise with VP Commercial Operations to evaluate and determine need for, and select any additional digital ticket sales tools to support sales efforts (e.g. textify)
Ensure all ticket “on sales” for league events are supported by a robust and strategically scheduled digital marketing campaign across earned, owned and bought media channels including but not limited to: newsletters, Ticketmaster marketing channels, website, social media, google ad words, social selling platforms etc.

Merchandise Sales (Team and League)

Maximize retail merchandising sales via a merchandising-specific digital marketing campaigns for all league and member club retail merchandise offerings
Work with the merchandising team to optimize the quantity and quality of the data being collected at point of sales (online & in-arena)
Prepare targeted offers and distribution of merchandise offers to drive merchandise sales on league and member club e-stores
Use client touchpoints, social media, and client surveys to collect data regarding product preferences to help define future retail product offering

Sponsorship

Prepare data sets for review by sponsors, and strategic partners
Highlight trends in the company’s data that will be of particular interest to prospective partner businesses
Additional duties as assigned
*Required Education, Experience, Knowledge, Skills, Abilities, and Other Attributes**:
Marketing degree from an accredited University
Minimum 3-5 years in a digital marketing role with an e-commerce specialization, preferably in the sports industry
Data analysis
Copywriting ability
Exceptional reporting skills
Demonstrated ability with Salesforce, Mailchimp, Google Suite of products, complementary and paid data tools, paid social advertising)
Bilingualism (English/French) an asset
*Job Type**:
Full-time, Permanent
*Availability**:

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