Lifecycle & Trade Marketing Specialist

Fireclay Tile is here to revolutionize the tile and design industry. By implementing an innovative digital platform paired with unmatched artisan-crafted products and client service, we've made it easier than ever to specify and purchase beautiful, sustainable tile sourced and handcrafted in the US. Our tireless commitment to innovation, transparency, and sustainability has not gone unrecognized. We aim to grow 25-35% annually and are recognized as the first B Corp in tile for how we use Business as a Force for Good. With an innovative product, an ambitious team, and an inspiring mission, we're changing the way you think about tile. Are you looking for a fulfilling digital marketing job? Come join the makers who support the dreamers!

The Team You’ll Work With …

As the Lifecycle & Trade Marketing Specialist, you will work directly with our talented Marketing team and require proactive analytical thinking, collaboration with sales teams, and consistent contributions toward enhancing customer engagement, retention, and overall program effectiveness.. The Lifecycle & Trade Marketing Specialist will execute and optimize Fireclay’s email marketing and lifecycle initiatives, driving growth and adoption of the Trade Rewards Program. This role reports to the Senior Manager, Integrated Marketing and is located onsite in Aromas, CA. Our culture thrives on professional development, ongoing training, and opportunities for growth within the organization. This is a full-time salary position and pays $75K–$85K (Depending on experience).

The opportunities you will have …

Execute comprehensive email marketing campaigns and lifecycle automations, managing from setup through performance analysis and optimization.
Drive adoption, engagement, and retention in the Trade Rewards Program, proactively proposing enhancements to increase loyalty tier progression.
Collaborate actively with sales teams on digital and in-market initiatives to engage trade audiences and drive showroom traffic; contributing to increasing sales over the long term.
Own performance tracking, regularly analyzing email and trade program data to deliver actionable insights and strategic recommendations.
Provide clear, consistent performance reporting to stakeholders, ensuring insights translate into strategic actions.
Contribute to marketing initiatives by developing effective marketing strategies that expand our reach across various digital channels.

Serving as a Fireclay Tile Brand Ambassador, representing our core values including:

Kindness Honesty Tread Lightly on the Earth Measure Twice, Cut Once Ganas (Desire)

Accountable to the B Corp standards, we take care of our People and our Planet while turning a Profit.

About You …

3–5 years of relevant experience executing lifecycle marketing, CRM, and email campaigns with proven analytical and optimization abilities.
Experience in driving adoption and engagement in loyalty or trade-focused rewards programs.
Strong collaboration and communication skills, particularly with sales and cross-functional teams.
Proficient with analytics and marketing automation platforms (HubSpot, Salesforce, GA4, etc.).
A passion for building brand awareness and fostering strong client relationships through innovative marketing communications.

Meet the Hiring Manager, Samantha Grow! Samantha Grow, joined Fireclay this year to lead brand and performance marketing, bringing 8+ years of experience building high-impact campaigns, growing engaged communities, and mentoring creative teams.

Why Fireclay?

"Beyond the role itself, here’s what makes Fireclay Tile a special place to work:

Our Mission: We are on a mission to do good by crafting products intentionally, collaboratively, and transparently. We are the makers, who support the dreamers.
Our Values: We live by Kindness, Honesty, Tread Lightly on the Earth, Measure Twice, Cut Once, and Ganas (Desire).
Our Commitment: We are accountable to the B Corp standards, prioritizing People and Planet alongside Profit.
Growth and Innovation: We are committed to "25-35% annual growth" and are revolutionizing the tile and design industry.
Our Culture: We foster a culture of professional development, ongoing training, and opportunities for growth.
Our Benefits: We offer a comprehensive compensation package, including medical, financial, and other benefits including a 4% 401(k) match, FTO (exempt), benefits, sick time, and parental leave, and other perks. Visit Fireclaybenefits.com to view details of our benefits and perks offered.

Fireclay provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Fireclay will ensure that persons with disabilities are provided reasonable accommodations. If you need a reasonable accommodation, please let us know by contacting people@fireclaytile.com.

Qualifications

3–5 years of relevant experience executing lifecycle marketing, CRM, and email campaigns with proven analytical and optimization abilities
Experience in driving adoption and engagement in loyalty or trade-focused rewards programs
Strong collaboration and communication skills, particularly with sales and cross-functional teams
Proficient with analytics and marketing automation platforms (HubSpot, Salesforce, GA4, etc.)
A passion for building brand awareness and fostering strong client relationships through innovative marketing communications

Benefits

This is a full-time salary position and pays $75K–$85K (Depending on experience)
Our Culture: We foster a culture of professional development, ongoing training, and opportunities for growth
Our Benefits: We offer a comprehensive compensation package, including medical, financial, and other benefits including a 4% 401(k) match, FTO (exempt), benefits, sick time, and parental leave, and other perks

Responsibilities

As the Lifecycle & Trade Marketing Specialist, you will work directly with our talented Marketing team and require proactive analytical thinking, collaboration with sales teams, and consistent contributions toward enhancing customer engagement, retention, and overall program effectiveness.
The Lifecycle & Trade Marketing Specialist will execute and optimize Fireclay’s email marketing and lifecycle initiatives, driving growth and adoption of the Trade Rewards Program
Execute comprehensive email marketing campaigns and lifecycle automations, managing from setup through performance analysis and optimization
Drive adoption, engagement, and retention in the Trade Rewards Program, proactively proposing enhancements to increase loyalty tier progression
Collaborate actively with sales teams on digital and in-market initiatives to engage trade audiences and drive showroom traffic; contributing to increasing sales over the long term
Own performance tracking, regularly analyzing email and trade program data to deliver actionable insights and strategic recommendations
Provide clear, consistent performance reporting to stakeholders, ensuring insights translate into strategic actions
Contribute to marketing initiatives by developing effective marketing strategies that expand our reach across various digital channels

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Lifecycle & Trade Marketing Specialist