Location: Remote US or Hybrid if in Chicago IL

Manager: Head of eCommerce, NA Retail

Overview: We are seeking a dynamic and experienced eCommerce and Performance Marketer to drive our online sales and digital marketing efforts in North America. The ideal candidate will possess a strong background in eCommerce, data analytics, site experience, inbound marketing support, and website optimization. They will be responsible for supporting the development and execution of strategies to increase online sales, delivering a best in class site experience that drives growth for the channel.

Responsibilities

eCommerce Strategy:
Support the development and implementation of comprehensive eCommerce strategies and tooling to drive online sales growth and enhance customer engagement
Identify market trends, customer preferences, and competitive landscape to inform strategic decisions
Ensure DTC platform evolution meets business performance goals and team storytelling and merchandising requirements
Website Optimization:
Manage the eCommerce / web development agency responsible for delivering a multi-brand website experience and on-going product improvements
Leverage site analytics to prioritize improvements to user experience, conversion rates, and site performance
Collaborate with web developers and UX/UI designers to identify and implement enhancements and new features
Merchandise website to position product at optimal points in the customer journey to maximize conversion and AOV
Make recommendations for and conduct regular A/B testing and usability studies to identify areas for improvement and report on those results
Analytics and Reporting:
Monitor and identify opportunities within key performance metrics and benchmarks to improve the effectiveness of eCommerce, email, and performance marketing efforts
Analyze data and provide regular reports on sales performance, website traffic, conversion rates, and other relevant KPIs
Use insights to identify opportunities for optimization and growth, and make data-driven recommendations to senior management
Utilize data-driven insights to optimize performance marketing channels and maximize ROI
Collaborate on and support digital advertising budgets, ensuring efficient allocation of resources to achieve KPIs
Cross-Functional Collaboration:
Partner with key stakeholders in NA and within Consumer Products to execute eCommerce and digital marketing strategies with regional and global objectives
Collaborate with Sales, Physical Product, Marketing, and IT teams to drive cross-functional initiatives
Foster a culture of collaboration, innovation, and accountability by actively engaging with stakeholders and promoting open communication channels
Coordinate marketing and offer calendar to create a DTC execution plan in conjunction with omnichannel sales & marketing team
Customer Journey Optimization
Work closely with SEO agency to develop and implement strategies to improve the organic rankings and search traffic across priority keywords
Partner with CRM agency and marketing team to guide lead gen, email, & SMS calendar and flow optimization
Collaborate with marketing to support inbound customer journeys with landing page and product messaging across a rotating annualized calendar
Design and implement a Gemini (search) friendly content plan with Content Specialist, marketing team, and agencies
Work in lockstep with the paid media team to ensure performance marketing assets and campaigns are set up to deliver against KPIs

Key Performance Indicators (KPIs)

Online Sales Revenue: Achieve revenue targets for eCommerce channels in the Culligan NA region
Conversion Rate: Increase the percentage of website visitors who complete a desired action, such as making a purchase or signing up for a newsletter
Customer Acquisition Cost (CAC): Work in lockstep with acquisition to otimize digital marketing campaigns to reduce the cost of acquiring new customers while maintaining or increasing conversion rates
Website Traffic and Engagement: Grow website traffic and improve user engagement metrics such as time on site, pages per visit, and bounce rate
Brand Awareness and Perception: Enhance brand visibility and reputation through a refined DTC site experience, consistent customer journey, and refined CRM program

Qualifications

Bachelor's degree in Marketing, Business Administration, or related field
Minimum of 7 years of experience in eCommerce, digital marketing, or related roles, with a proven track record of driving online sales growth
Strong understanding of eCommerce platforms, digital marketing channels, and performance analytics tools
Excellent leadership and team management skills, with the ability to inspire and motivate others
Exceptional analytical and problem-solving abilities, with a keen attention to detail
Strong communication and interpersonal skills, with the ability to collaborate effectively across departments and influence stakeholders at all levels
Up-to-date knowledge of industry trends, best practices, and emerging technologies in eCommerce and digital marketing

Location:This position is based in the US with occasional travel required.

We offer competitive compensation including base plus bonus & benefits including: Medical, Dental, Vision, Life Insurance, Disability, 401(k), Parental Leave, PTO, Additional voluntary benefits.

Qualifications

The ideal candidate will possess a strong background in eCommerce, data analytics, site experience, inbound marketing support, and website optimization
Bachelor's degree in Marketing, Business Administration, or related field
Minimum of 7 years of experience in eCommerce, digital marketing, or related roles, with a proven track record of driving online sales growth
Strong understanding of eCommerce platforms, digital marketing channels, and performance analytics tools
Excellent leadership and team management skills, with the ability to inspire and motivate others
Exceptional analytical and problem-solving abilities, with a keen attention to detail
Strong communication and interpersonal skills, with the ability to collaborate effectively across departments and influence stakeholders at all levels
Up-to-date knowledge of industry trends, best practices, and emerging technologies in eCommerce and digital marketing
Location:This position is based in the US with occasional travel required

Benefits

We offer competitive compensation including base plus bonus & benefits including: Medical, Dental, Vision, Life Insurance, Disability, 401(k), Parental Leave, PTO, Additional voluntary benefits

Responsibilities

Overview: We are seeking a dynamic and experienced eCommerce and Performance Marketer to drive our online sales and digital marketing efforts in North America
They will be responsible for supporting the development and execution of strategies to increase online sales, delivering a best in class site experience that drives growth for the channel
eCommerce Strategy:
Support the development and implementation of comprehensive eCommerce strategies and tooling to drive online sales growth and enhance customer engagement
Identify market trends, customer preferences, and competitive landscape to inform strategic decisions
Ensure DTC platform evolution meets business performance goals and team storytelling and merchandising requirements
Website Optimization:
Manage the eCommerce / web development agency responsible for delivering a multi-brand website experience and on-going product improvements
Leverage site analytics to prioritize improvements to user experience, conversion rates, and site performance
Collaborate with web developers and UX/UI designers to identify and implement enhancements and new features
Merchandise website to position product at optimal points in the customer journey to maximize conversion and AOV
Make recommendations for and conduct regular A/B testing and usability studies to identify areas for improvement and report on those results
Analytics and Reporting:
Monitor and identify opportunities within key performance metrics and benchmarks to improve the effectiveness of eCommerce, email, and performance marketing efforts
Analyze data and provide regular reports on sales performance, website traffic, conversion rates, and other relevant KPIs
Use insights to identify opportunities for optimization and growth, and make data-driven recommendations to senior management
Utilize data-driven insights to optimize performance marketing channels and maximize ROI
Collaborate on and support digital advertising budgets, ensuring efficient allocation of resources to achieve KPIs
Cross-Functional Collaboration:
Partner with key stakeholders in NA and within Consumer Products to execute eCommerce and digital marketing strategies with regional and global objectives
Collaborate with Sales, Physical Product, Marketing, and IT teams to drive cross-functional initiatives
Foster a culture of collaboration, innovation, and accountability by actively engaging with stakeholders and promoting open communication channels
Coordinate marketing and offer calendar to create a DTC execution plan in conjunction with omnichannel sales & marketing team
Customer Journey Optimization
Work closely with SEO agency to develop and implement strategies to improve the organic rankings and search traffic across priority keywords
Partner with CRM agency and marketing team to guide lead gen, email, & SMS calendar and flow optimization
Collaborate with marketing to support inbound customer journeys with landing page and product messaging across a rotating annualized calendar
Design and implement a Gemini (search) friendly content plan with Content Specialist, marketing team, and agencies
Work in lockstep with the paid media team to ensure performance marketing assets and campaigns are set up to deliver against KPIs
Online Sales Revenue: Achieve revenue targets for eCommerce channels in the Culligan NA region
Conversion Rate: Increase the percentage of website visitors who complete a desired action, such as making a purchase or signing up for a newsletter
Customer Acquisition Cost (CAC): Work in lockstep with acquisition to otimize digital marketing campaigns to reduce the cost of acquiring new customers while maintaining or increasing conversion rates
Website Traffic and Engagement: Grow website traffic and improve user engagement metrics such as time on site, pages per visit, and bounce rate
Brand Awareness and Perception: Enhance brand visibility and reputation through a refined DTC site experience, consistent customer journey, and refined CRM program

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