Description

Ranked among the largest accounting and consulting firms in the country and consistently recognized as a Great Place to Work (https://www.cbh.com/newsroom/cherry-bekaert-earns-2023-great-place-to-work-certification/) , Cherry Bekaert delivers innovative advisory, assurance and tax services to our clients. We are proud to foster a collaborative environment focused on enabling your career growth and continuous professional development. Our Marketing Department team is looking for a SEO Specialist. The SEO Specialist will have the opportunity to work remotely from within the United States.

Are you passionate about driving organic growth and turning data into strategic action? Join Cherry Bekaert’s growing marketing team as our new SEO Specialist !

The SEO Specialist will support the execution of Cherry Bekaert’s SEO strategy by optimizing website content, conducting keyword and competitive research, improving technical SEO performance, and managing local SEO initiatives. This is a fantastic opportunity for someone who thrives on analysis, collaboration, staying ahead of ever-changing search engine trends, and is ready to make a measurable impact at a respected, growth-focused firm.

As a SEO Specialist, you will

Support the SEO Manager in developing and refining SEO strategies to improve organic visibility, rankings, and lead generation

Conduct keyword research and competitive analysis using SEMrush, Conductor, and Google tools to identify high-impact opportunities

Monitor keyword performance across different journey stages and recommend updates based on volume, competitiveness, and user intent

Stay informed about industry trends, search engine algorithm updates, AI influences and emerging SEO technologies to help guide strategic direction to innovate our SEO efforts

Optimize on-page elements including meta titles, descriptions, header tags, image optimization, URL structure and internal linking

Collaborate with the Go-to-Market and Content teams to ensure SEO best practices are followed during content creation and updates

Assist with technical SEO audits using tools like Screaming Frog, SEMrush Site Audit, and Google Search Console to identify and resolve technical issues (e.g., crawl errors, redirects, broken links)

Work with Web Developer to implement SEO improvements (e.g., site structure, speed)

Manage and optimize Google Business Profiles and location-based listings to boost visibility in local search results

Assist in identifying opportunities for acquiring high-quality backlinks

Assist with tracking and analyzing SEO performance using Google Analytics, Search Console, Looker Studio, and SEMrush

Assist with monthly and ad hoc SEO reporting

Work closely with the SEO Manager, content creators, web developers, and marketing stakeholders to align SEO efforts with broader digital strategies

Communicate complex SEO recommendations clearly and constructively to both technical and non-technical team members

What you bring to the role

2–3+ years of hands-on SEO experience

Bachelor’s degree in Marketing, Communications, Business, or a related field

Strong understanding of SEO fundamentals: on-page, off-page, and technical SEO best practices

Proficiency with tools including Google Analytics, Search Console, SEMrush, Conductor, and Screaming Frog

Experience with CMS platforms (Optimizely is a plus)

Strong analytical skills and ability to translate data into actionable insights

Excellent written and verbal communication skills

Highly organized and detail-oriented, with the ability to manage multiple priorities

A strong desire to continuously learn and innovate within the SEO space

Experience working with B2B or professional services websites

Understanding of UX principles as they relate to SEO

What you can expect from us

Our shared values that foster inclusion and belonging including uncompromising integrity, collaboration, trust, and mutual respect

The opportunity to innovate and do work that motivates and engages you

A collaborative environment focused on enabling you to further your career growth and continuous professional development

Competitive compensation and a total rewards package that focuses on all aspects of your wellbeing

Flexibility to do impactful work and the time to enjoy your life outside of work

Opportunities to connect and learn from professionals from different backgrounds and with different cultures

Cherry Bekaert cares about our people. We offer competitive compensation packages based on performance that recognize the value our people bring to our clients and our Firm. The salary range for this position is included below. Individual salaries within this range are determined by a variety of factors including but not limited to the role, function and associated responsibilities, a candidate’s work experience, education, knowledge, skills, and geographic location. In addition, we offer a comprehensive, high-quality benefits program (https://careers.cbh.com/benefits/) which includes annual bonus, medical, dental, and vision care; disability and life insurance; generous Paid Time Off; retirement plans; Paid Care Leave; and other programs that are dedicated to enhancing your personal and work life and providing you and your family with a measure of financial protection.

Pay Range

$48,450 to $75,000

About Cherry Bekaert

Cherry Bekaert, ranked among the largest assurance, tax and advisory firms in the U.S., serves clients across industries in all 50 U.S. states and internationally. For more details, visit https://www.cbh.com/disclosure/

Cherry Bekaert provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, citizenship status, protected veteran status, disability status, or any other category protected by applicable federal, state or local laws. https://careers.cbh.com/legal-disclosures/ contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws.

This role is expected to accept applications for at least five calendar days and may continue to be posted until a qualified applicant is selected or the position has been cancelled.

Candidates must demonstrate eligibility to work in the United States. Cherry Bekaert will not provide work sponsorship for this position.

Cherry Bekaert LLP and Cherry Bekaert Advisory LLC are members of Allinial Global, an accountancy and business advisory global association. Visit us at https://careers.cbh.com/ and follow us on LinkedIn, Glassdoor (https://www.glassdoor.com/Overview/Working-at-Cherry-Bekaert-EI_IE31120.11,25.htm) , Instagram (https://www.instagram.com/cherrybekaert) , Twitter (https://twitter.com/cherrybekaert) and Facebook (https://www.facebook.com/CherryBekaertCB) .

© 2025 Cherry Bekaert. All Rights Reserved.

#LI-Remote

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

Qualifications

2–3+ years of hands-on SEO experience
Bachelor’s degree in Marketing, Communications, Business, or a related field
Strong understanding of SEO fundamentals: on-page, off-page, and technical SEO best practices
Proficiency with tools including Google Analytics, Search Console, SEMrush, Conductor, and Screaming Frog
Strong analytical skills and ability to translate data into actionable insights
Excellent written and verbal communication skills
Highly organized and detail-oriented, with the ability to manage multiple priorities
A strong desire to continuously learn and innovate within the SEO space
Experience working with B2B or professional services websites
Understanding of UX principles as they relate to SEO

Benefits

A collaborative environment focused on enabling you to further your career growth and continuous professional development
Competitive compensation and a total rewards package that focuses on all aspects of your wellbeing
Flexibility to do impactful work and the time to enjoy your life outside of work
Opportunities to connect and learn from professionals from different backgrounds and with different cultures
We offer competitive compensation packages based on performance that recognize the value our people bring to our clients and our Firm
The salary range for this position is included below
Individual salaries within this range are determined by a variety of factors including but not limited to the role, function and associated responsibilities, a candidate’s work experience, education, knowledge, skills, and geographic location
In addition, we offer a comprehensive, high-quality benefits program (https://careers.cbh.com/benefits/) which includes annual bonus, medical, dental, and vision care; disability and life insurance; generous Paid Time Off; retirement plans; Paid Care Leave; and other programs that are dedicated to enhancing your personal and work life and providing you and your family with a measure of financial protection
$48,450 to $75,000

Responsibilities

The SEO Specialist will support the execution of Cherry Bekaert’s SEO strategy by optimizing website content, conducting keyword and competitive research, improving technical SEO performance, and managing local SEO initiatives
Support the SEO Manager in developing and refining SEO strategies to improve organic visibility, rankings, and lead generation
Conduct keyword research and competitive analysis using SEMrush, Conductor, and Google tools to identify high-impact opportunities
Monitor keyword performance across different journey stages and recommend updates based on volume, competitiveness, and user intent
Stay informed about industry trends, search engine algorithm updates, AI influences and emerging SEO technologies to help guide strategic direction to innovate our SEO efforts
Optimize on-page elements including meta titles, descriptions, header tags, image optimization, URL structure and internal linking
Collaborate with the Go-to-Market and Content teams to ensure SEO best practices are followed during content creation and updates
Assist with technical SEO audits using tools like Screaming Frog, SEMrush Site Audit, and Google Search Console to identify and resolve technical issues (e.g., crawl errors, redirects, broken links)
Work with Web Developer to implement SEO improvements (e.g., site structure, speed)
Manage and optimize Google Business Profiles and location-based listings to boost visibility in local search results
Assist in identifying opportunities for acquiring high-quality backlinks
Assist with tracking and analyzing SEO performance using Google Analytics, Search Console, Looker Studio, and SEMrush
Assist with monthly and ad hoc SEO reporting
Work closely with the SEO Manager, content creators, web developers, and marketing stakeholders to align SEO efforts with broader digital strategies
Communicate complex SEO recommendations clearly and constructively to both technical and non-technical team members

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Cherry Bekaert is hiring: SEO Specialist in East Montpelier