E-Commerce Manager - CPAPsuperstore

Location: Hybrid (Guildford Support Office)

Position Type: Full-Time / Permanent

Salary: $70,000-$90,000

Reports To: Director of Marketing

Does combining creative strategy with powerful analytics get you excited? You could be the architect of our next big growth leap.

CPAPsuperstore.ca is redefining online CPAP shopping in Canada — and we’re seeking an E-Commerce Manager to lead our bold and strategic growth strategy across Canada. Backed by Western Canada's leading sleep-care brand, we combine clinical expertise with digital convenience to transform how people access sleep solutions.

We’re looking for a hands-on, data-savvy E-Commerce Manager to lead the charge in turning insight into impact. If you’re passionate about Shopify, live for ROAS, can decode LTV from a mile away, and thrive at the intersection of strategy and execution — we want you on our team!

As our E-Commerce Manager, you’ll architect the strategy that moves revenue, margin, and customer lifetime value for a growing healthcare brand. You’ll synthesize market data, cohort economics, and funnel metrics into a clear growth roadmap, and roll up your sleeves to partner closely with content marketing to execute your plans.

Your mandate is equal parts commercial stewardship—owning P&L levers such as CAC, AOV, LTV and contribution margin—and customer-centric innovation, ensuring every campaign and on-site experiment converts browsers into loyal patients. If you can translate insight into ROI and rally cross-functional resources around measurable targets, we want you at the helm of our next stage of e-commerce expansion.

What We Offer

Flexible Hybrid Work – Work from home with just 1–2 in-office days per month at our Surrey Support Office for collaboration and connections

Competitive Compensation – $70,000–$90,000 annual salary based on experience, with opportunities for performance-based growth

Comprehensive Benefits – Performance based bonus, Medical, dental, vision, RRSP matching, health club memberships, and wellness/education spending accounts

Supportive, People-First Culture – We celebrate wins, rally around challenges, and genuinely show up for each other

Career Growth & Longevity – Be part of a fast-growing healthcare brand with clear opportunities to grow your career alongside the company’s expansion

What You'll Own

1. Store Merchandising & Promotions - 35%

Plan and launch promotions, bundles, subscription SKUs, and vendor/partner initiatives, while ensuring strict adherence to MAP pricing.
Monitor pricing, margins, and inventory health; make data-driven adjustments to maximise contribution.
Design and manage patient-centric rewards/loyalty programs, referral, and subscription programs to increase RCR.
Partner with Content Manager to generate personalized content, such as email campaigns, blog posts, and educational resources, that resonate with diverse patient segments.

2. Conversion Optimisation & Site Experience - 25%

Own the A/B testing roadmap for PDPs, checkout, upsell widgets, and page speed.
Optimize full-funnel performance (landing pages, upsells, checkout flows) to increase conversion rates, AOV, and retention.
Collaborate with the Content Manager to optimize SEO and drive improvements in organic growth.
Brief UX/design and developers; manage QA and rollout of site improvements.

3. Growth Marketing - 25%

Develop and execute a comprehensive e-commerce strategy that prioritizes increasing conversion rates, ROAS and customer LTV.
Set and manage growth KPIs like ROAS, CAC, LTV, retention, conversion rates while driving budget efficiency and scaling smart.
Build and optimize lifecycle email/SMS campaigns —including segmentation, win-back, and replenishment flows.
Oversee paid media campaigns across platforms (ie. Google Ads, Facebook, Instagram, and emerging channels), leveraging automated bidding strategies and insights to optimize ROAS..
Analyze campaign data to identify trends, adjust targeting strategies, and maximize ROI.

4. Revenue Goal Setting and Reporting - 10%

Use forecasting tools to maintain accurate revenue projections based on historical data, market trends, and seasonal considerations.
Collaborate with the Director of Marketing to establish annual revenue targets aligned with overall business objectives.
Provide detailed weekly performance reports and actionable insights to the executive team, including paid media performance metrics.
Work with finance and product management to reconcile monthly reporting as needed.

5. Vendor & Partner Coordination - 5%

Brief web developers or freelancers as needed; ensuring work is on time and on budget.
Manage agency relationships to support efficient delivery of growth driving activities
Maintain healthy relationships with platform reps (Google, Meta, Shopify apps) to stay ahead of new features.

What You Bring: “Must-Haves”

Currently residing in BC and able to commute to our Surrey office 1–2 times/month
Direct experience with Shopify; can edit basic Shopify theme sections to deploy experiments.
Strategic thinker who is comfortable rolling up their sleeves to drive flawless execution across core responsibility areas.
Hands-on Shopify merchandiser who can independently launch/QA promos, bundles, subscription SKUs, loyalty/referral programs, and enforce MAP pricing.
CRO owner who plans, runs, and ships A/B tests on PDPs, checkout, upsells, and site speed, using stats to call winners and basic Liquid edits to deploy.
Lifecycle email/SMS builder who designs segmented welcome, replenish, win-back, and subscription-retention flows with measured LTV/retention lift and solid deliverability.
P&L/unit-economics fluent (CAC, ROAS, AOV, LTV, contribution margin, payback) with the ability to forecast, dashboard, and reconcile results with Finance.
Paid-media oversight (Google/Meta), able to brief/steer agencies or step in to protect ROAS/LTV and cohort profitability.

Make Growth Meaningful

If you’re passionate about building smart systems, converting browsers into believers, and driving real business outcomes — this might be your most fulfilling marketing role yet.

Apply Now and let’s grow something meaningful — together!

Compensation for this role will be based on location, experience, education, and skill set and may vary within the stated range.

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E-Commerce Manager - CPAPsuperstore

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