The Opportunity

We are looking for a hands-on, aggressive, and passionate eCommerce Sales & Optimization Manager to lead the charge in growing our online business. The ideal candidate has proven success managing eCommerce brands larger than $5M+ in annual sales, knows how to optimize both product and site performance, and can efficiently allocate and manage advertising spend for maximum profitability.

You’ll be responsible for overseeing all aspects of our eCommerce site performance, marketing strategy, digital advertising, product merchandising, and data-driven decision-making. You will also help evaluate potential acquisitions of similar gift-based websites to expand our digital footprint.

Key Responsibilities

Site Management & Optimization

Oversee the day-to-day operations and performance of our eCommerce site
Optimize product listings, site layout, user experience (UX), and conversion funnels
Run A/B tests on content, pricing, offers, and product presentations

Digital Marketing & Advertising

Build and manage performance marketing campaigns across Google, Meta, TikTok, and other platforms
Strategically budget and scale advertising spend based on ROI and growth goals
Track KPIs including ROAS, conversion rate, CPA, AOV, and customer LTV

Growth Strategy & Expansion

Collaborate with product and creative teams to launch new items and seasonal campaigns
Analyze product performance and consumer data to identify growth opportunities
Research and assess other digital gift platforms for acquisition or partnership potential

Leadership & Reporting

Report directly to ownership and executive team
Create growth plans, forecasts, and performance reports
Work cross-functionally with marketing, inventory, creative, and fulfillment teams

What We’re Looking For

5+ years of experience growing eCommerce brands, ideally with $5M+ in annual online revenue
Strong digital marketing expertise with proven ROI from paid ads and organic strategies
Experience managing Shopify, WooCommerce, or similar eCommerce platforms
Highly analytical and data-driven with proficiency in Google Analytics, Meta Ads Manager, etc.
Creative eye for merchandising and understanding what sells in the gift category
Driven, resourceful, entrepreneurial mindset — ready to own and grow this business

Why Join Us

Join a financially strong, 45-year-old company with deep industry roots and proven success
Work in a fast-paced, entrepreneurial environment where your impact is immediate and visible
Help scale an exciting digital division with strong internal support and resources
Competitive salary with upside tied directly to performance and profitability
Located at our headquarters in Greenfield, Indiana

Benefits

401(k)
401(k) matching
Cell phone reimbursement
Dental insurance
Health insurance
Life insurance
Paid time off
Prescription drug insurance
Vision insurance

Compensation Package

Bonus opportunities

Schedule

Day shift
Monday to Friday

Work Location: In person

Qualifications

5+ years of experience growing eCommerce brands, ideally with $5M+ in annual online revenue
Strong digital marketing expertise with proven ROI from paid ads and organic strategies
Experience managing Shopify, WooCommerce, or similar eCommerce platforms
Highly analytical and data-driven with proficiency in Google Analytics, Meta Ads Manager, etc
Creative eye for merchandising and understanding what sells in the gift category
Driven, resourceful, entrepreneurial mindset — ready to own and grow this business

Benefits

Work in a fast-paced, entrepreneurial environment where your impact is immediate and visible
Help scale an exciting digital division with strong internal support and resources
Competitive salary with upside tied directly to performance and profitability
Located at our headquarters in Greenfield, Indiana
401(k)
401(k) matching
Cell phone reimbursement
Dental insurance
Health insurance
Life insurance
Paid time off
Prescription drug insurance
Vision insurance
Compensation Package:
Bonus opportunities

Responsibilities

You’ll be responsible for overseeing all aspects of our eCommerce site performance, marketing strategy, digital advertising, product merchandising, and data-driven decision-making
Site Management & Optimization
Oversee the day-to-day operations and performance of our eCommerce site
Optimize product listings, site layout, user experience (UX), and conversion funnels
Run A/B tests on content, pricing, offers, and product presentations
Build and manage performance marketing campaigns across Google, Meta, TikTok, and other platforms
Strategically budget and scale advertising spend based on ROI and growth goals
Track KPIs including ROAS, conversion rate, CPA, AOV, and customer LTV
Growth Strategy & Expansion
Collaborate with product and creative teams to launch new items and seasonal campaigns
Analyze product performance and consumer data to identify growth opportunities
Research and assess other digital gift platforms for acquisition or partnership potential
Leadership & Reporting
Report directly to ownership and executive team
Create growth plans, forecasts, and performance reports
Work cross-functionally with marketing, inventory, creative, and fulfillment teams

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eCommerce Sales & Optimization Manager

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