All salaries posted are minimum starting rates. Actual starting salary may be dependent on applicant qualifications and experience. Description The Marketing Specialist II for the Community Relations & Destination Services Department plays a key role in supporting the City's marketing and promotional efforts, with a strong focus on branding, graphic design, and video production.

Reporting to the Department Director, this position leads the creative development and execution of visual content for the Discover Buda, TX brand, city events, and tourism initiatives. Responsibilities include designing print and digital materials, producing videos, and implementing marketing campaigns that ensure brand consistency and effectively engage the community. The ideal candidate combines creative talent with technical skills and a strategic mindset to enhance the City's visibility and public engagement.

Examples of Duties Responsible for brand development, maintenance, and evolution of the City's overall brand and City programs, projects, and events Develops annual advertising plan; executes contracts and oversees the creation of advertising materials Creates digital elements and assets for City and tourism related campaigns including forms, surveys, interactive documents, webpages, mobile applications, etc. Collaborates with Director to research and develop marketing strategies and study trends to increase city, tourism, and brand awareness Supports the Director in following up with leads derived from sales and trade development efforts, and building/maintaining business relationships Responsible for identifying storytelling opportunities for the City and/or community, creating the concept and content for the story Schedules, films, and edits regular video features on Buda activities, events, businesses, residents, and attractions Conceptualizes, designs, and implements branding and marketing collateral for internal and external audiences including but not limited to brochures, billboards, magazines, flyers, merchandise, promotional materials, etc. Produces City news magazine, dining, and entertainment guides, including writing, layout, and design; coordinates printing and distribution Creates content for social media platforms including but not limited to posts, photos, videos, and other creative content; engages with followers, regional pages and potential influencers; maintains branding across platforms, etc.

Coordinates with Public Information Officer on City website updates, and manages the DiscoverBuda.com website Creates and implements monthly marketing and social media plans in coordination with staff Reviews and creates analytics reports for social media and website platforms and provides recommendations to guide departments digital outreach Works with team in planning, coordinating, and executing large-scale events with a primary concentration on vendor management, marketing, sponsorship outreach and other responsibilities, as needed Participates in advocating the visitor center and services at events including setup and breakdown of mobile visitor center, interacting with attendees, and various advocacy efforts put forth by the department Assists Events Coordinator in preparation of contracts with artists and musicians for special events; negotiates and prepares professional service agreements; may supervise the staging and logistics of city events, as needed Coordinates with local hotels by providing assistance on promotional and marketing tasks Assists with the management of the film friendly and music friendly programs Recruits, trains, and supervises community volunteers and interns to support department programming, as needed Performs other related job duties as assigned Typical Qualifications Education and Experience: Bachelor's Degree in Marketing, Communications, Public Relations or other related fields. Four (4) years of qualified experience in related field. Experience with graphic design through Adobe Creative Suite: InDesign, Photoshop, Illustrator, Lightroom, etc

Experience in video production, including filming, sound, and editing with Adobe Creative Suite Experience with camera, audio, and lighting equipment Two (2) years-experience planning and executing events Two (2) years-experience managing social media and websites Supplemental Information Knowledge of graphic design, video production, and photography and associated software Knowledge of professional camera, audio, and lighting equipment Skill in written and verbal communications Skill in social media including Facebook, Instagram, X, YouTube, and other social media platforms, and programs to manage and analyze the various platforms Skill in using computers for data entry, word processing and/or accounting purposes Skill in working effectively and efficiently without direct supervision Ability to work in a collaborative team environment Ability to write reports, prepare business letters, expositions, and summaries with proper format, punctuation, spelling, and grammar, using all parts of speech Ability to perform duties with tact, organization, and on schedule Ability to respond to upset customers and visitors Ability to maintain positive working relationships with citizens, the public, employees, and volunteers Ability to remain flexible and open to new ideas and encourage others to value change Ability to identify ways to incorporate new practices into existing framework Ability to work well under pressure and stress; meet deadlines; plan, organize and prioritize multiple work assignments Ability to work in a team-centered environment Ability to organize and communicate effectively

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Marketing Specialist II