About Lumen

Lumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress.

We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.

The Role

We are looking for a talented and experienced integrated marketing campaign manager to join our team. You will be responsible for planning, executing, and optimizing marketing campaigns that drive awareness, engagement, and conversion. You will work closely with other marketing teams to deliver impactful and integrated digital paid campaigns across multiple channels and regions. The ideal candidate will have a deep understanding of Broad-based & ABM strategy and execution, excellent communication and management skills, and a strong grasp of marketing automation and other technologies used in campaigns.

The Main Responsibilities

Develop and implement strategic integrated marketing campaign plans aligned with the company's goals and objectives.

Manage the end-to-end execution of marketing campaigns, from ideation, creative development, budgeting, testing, launch, measurement, and optimization.

Coordinate and collaborate with cross-functional teams, including content, design, web, email, social media, events, PR, sales, product, and revenue enablement, to ensure campaign alignment and effectiveness.

Analyze and report on campaign performance, using data and insights to optimize campaign ROI and customer experience.

Stay updated on the latest marketing trends, best practices, and tools, and apply them to improve campaign performance and innovation.

Manage and collaborate with paid media vendors.

What We Look For in a Candidate

Bachelor's degree in marketing, business, or related field.

7+ years of experience in marketing campaign management, preferably in the B2B SaaS industry.

Proven track record of delivering successful and scalable marketing campaigns across multiple channels and regions.

Strong project management, communication, and collaboration skills, with the ability to manage multiple stakeholders and deadlines.

Proficient in using marketing tools and platforms, such as CRM, marketing automation, analytics, and reporting.

Creative, analytical, and customer-centric mindset, with the ability to generate insights and recommendations from data.

Required Skills

ABM Expertise: Proven experience and deep understanding of ABM strategy and best practices.

Communication & Management: Exceptional communication and management skills to effectively lead a campaign and collaborate with various departments/vendors.

Analytical Ability: Strong analytical skills to interpret data and adjust campaigns for optimal results.

Marketing Automation Knowledge: Familiarity with marketing automation and other relevant technologies in ABM & Broad-based strategies.

Strategic Thinking: Ability to think strategically and contribute to the overall marketing and sales objectives of the company.

Compensation

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

Location Based Pay Ranges

$103,711 - $138,281 in these states: AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, and WY.

$108,896 - $145,195 in these states: CO, HI, MI, MN, NC, NH, NV, OR, and RI.

$114,082 - $152,109 in these states: AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, and WA.

Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.

Learn more about Lumen's

Benefits (

Bonus Structure

What to Expect Next

#LI-KM2

Requisition #: 338447

Background Screening

If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page ( . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Equal Employment Opportunities

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

Disclaimer

The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.

Application Deadline

06/07/2025

Qualifications

Bachelor's degree in marketing, business, or related field
7+ years of experience in marketing campaign management, preferably in the B2B SaaS industry
Proven track record of delivering successful and scalable marketing campaigns across multiple channels and regions
Strong project management, communication, and collaboration skills, with the ability to manage multiple stakeholders and deadlines
Proficient in using marketing tools and platforms, such as CRM, marketing automation, analytics, and reporting
Creative, analytical, and customer-centric mindset, with the ability to generate insights and recommendations from data
ABM Expertise: Proven experience and deep understanding of ABM strategy and best practices
Communication & Management: Exceptional communication and management skills to effectively lead a campaign and collaborate with various departments/vendors
Analytical Ability: Strong analytical skills to interpret data and adjust campaigns for optimal results
Marketing Automation Knowledge: Familiarity with marketing automation and other relevant technologies in ABM & Broad-based strategies
Strategic Thinking: Ability to think strategically and contribute to the overall marketing and sales objectives of the company
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation

Benefits

This information reflects the anticipated base salary range for this position based on current national data
Individual pay is based on skills, experience and other relevant factors
Location Based Pay Ranges:
$103,711 - $138,281 in these states: AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, and WY
Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing
We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process
Bonus Structure

Responsibilities

We are looking for a talented and experienced integrated marketing campaign manager to join our team
You will be responsible for planning, executing, and optimizing marketing campaigns that drive awareness, engagement, and conversion
You will work closely with other marketing teams to deliver impactful and integrated digital paid campaigns across multiple channels and regions
The ideal candidate will have a deep understanding of Broad-based & ABM strategy and execution, excellent communication and management skills, and a strong grasp of marketing automation and other technologies used in campaigns
Develop and implement strategic integrated marketing campaign plans aligned with the company's goals and objectives
Manage the end-to-end execution of marketing campaigns, from ideation, creative development, budgeting, testing, launch, measurement, and optimization
Coordinate and collaborate with cross-functional teams, including content, design, web, email, social media, events, PR, sales, product, and revenue enablement, to ensure campaign alignment and effectiveness
Analyze and report on campaign performance, using data and insights to optimize campaign ROI and customer experience
Stay updated on the latest marketing trends, best practices, and tools, and apply them to improve campaign performance and innovation
Manage and collaborate with paid media vendors

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Senior Lead Digital Marketing Manager