Henry Schein One is the global leader in dental management, analytics, communication and marketing software. We deliver innovative dental software and services, combined with expert business coaching, to help connect dental technology so it works as one.

When technology connects, more data is shared, more tasks are automated, and more work gets done. And most importantly, dental professionals have more time to focus on providing a quality experience for their patients. In fact, one connected practice management system simplifies each step of the patient experience -- from first contact and scheduling, to clinical treatment and billing, to ensuring loyalty and recurring care.

If you are looking for a growing career that makes a difference, come be part of our team today!

*Remote Position**

JOB OVERVIEW

This position is responsible for driving ecommerce sales on DentalPlans.com and convert site traffic into paying members. In addition, this professional, in collaboration with the creative & tech teams, will have responsibility for site features and functions (e.g., Savings Calculator) and help merchandise dental savings plans in a compelling fashion to prospective customers. The successful candidate will be an ecommerce expert and help execute the company's ecommerce growth strategy for all stages of the funnel (awareness, consideration, lead generation, conversion, retention), including advising on "playbooks" for each marketing channel to achieve consistent conversion rate improvements.

KEY RESPONSIBILITIES

Drive incremental revenue through DentalPlans.com website by improving site conversion rate
Manage and optimize storefront, landing pages, website calls-to-action (CTAs), member area, and lead-generation tools (e.g., Savings Calculator) to improve lead capture, conversion, engagement and retention
Collaborate with marketing channel leads to optimize each conversion path
Be single point of contact for all A/B and multivariate testing, site personalization, features and functions
Develop ongoing website optimization strategy and oversee the process from start to finish, managing everything from ideation and execution to analysis and reporting
Work cross-functionally in hypothesis generation, test selection, test design, setting success/failure criteria, and rapid prototyping
Define and manage Ecommerce product roadmap by championing the customer and collaborating cross-functionally with customer acquisition, retention and creative teams
Develop keen understanding of the company's customers and their digital journeys and deliver contextually optimized and personalized experiences
Ensure an exceptional end-to-end shopping experience by using best practices in UI/UX, ecommerce merchandising and technologies
Partner with creative team, as well as tech/web development, on building and launching site features and functions
In close partnership with BI team, analyze quantitative data (web metrics, clickpath, plan selection, revenue trends, etc.) and qualitative data (surveys, screen recordings, etc.) to measure effectiveness of testing efforts and develop user insights
Assess current A/B testing tools and determine if changes need to be made to current suite
Develop plans to help ensure upcoming site replatform has the highest chance of success post-launch. Prepare for risk mitigation strategies as well.

SPECIFIC KNOWLEDGE & SKILLS

Proven track record of generating ideas to consistently increase conversion rates (CVR) and average unit price (AUP)
Skilled in planning, designing and launching A/B tests and analyzing results
Expertise in UI/UX and landing page optimization
A "marketing mind" for high-converting copy, visuals, and web design
Hands on experience with different testing and analytics tools such as Google Analytics, Google Data Studio, Google Tag Manager (GTM), Adobe Target, Adobe Launch, UserTesting.com, Optimizely/Visual Website Optimizer or similar tools
Experience with Session Cam, OptinMonster, Rigor, Spyfu, SemRush, AHREFS, RankMath, etc. would be a nice-to-have

GENERAL SKILLS & COMPETENCIES

Strong management and leadership skills and ability to attract, retain, motivate, develop and mentor team members for high performance
Outstanding verbal and written communication skills and ability to resolve disputes effectively
Excellent presentation and public speaking skills
Excellent independent decision making, analysis and problem solving skills
Understand and act on financial information that contributes to business profitability
Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility
Lead team(s) to achieve company goals in creative and effective ways
Excellent planning and organizational skills and techniques
Communicate effectively with senior management
Good negotiating skills and ability to effectively manage outsourced relationships
Ability to influence, build relationships, understand organizational complexities and manage conflict
Broad professional and managerial skills with a good understanding of industry practices and company policies and procedures
Ability to lead virtual teams

MINIMUM WORK EXPERIENCE

Typically 5+ years of increasing responsibility and complexity in terms of any applicable professional experience; 1 or more years of management experience.

PREFERRED EDUCATION

Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus.

COMPENSATION

The posted range for this position is $100,000 - $125,000 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc. This position is eligible for a 12.50% bonus not reflected in the posted range.

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

Qualifications

Proven track record of generating ideas to consistently increase conversion rates (CVR) and average unit price (AUP)
Skilled in planning, designing and launching A/B tests and analyzing results
Expertise in UI/UX and landing page optimization
A "marketing mind" for high-converting copy, visuals, and web design
Hands on experience with different testing and analytics tools such as Google Analytics, Google Data Studio, Google Tag Manager (GTM), Adobe Target, Adobe Launch, UserTesting.com, Optimizely/Visual Website Optimizer or similar tools
Experience with Session Cam, OptinMonster, Rigor, Spyfu, SemRush, AHREFS, RankMath, etc. would be a nice-to-have
Strong management and leadership skills and ability to attract, retain, motivate, develop and mentor team members for high performance
Outstanding verbal and written communication skills and ability to resolve disputes effectively
Excellent presentation and public speaking skills
Excellent independent decision making, analysis and problem solving skills
Understand and act on financial information that contributes to business profitability
Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility
Lead team(s) to achieve company goals in creative and effective ways
Excellent planning and organizational skills and techniques
Communicate effectively with senior management
Good negotiating skills and ability to effectively manage outsourced relationships
Ability to influence, build relationships, understand organizational complexities and manage conflict
Broad professional and managerial skills with a good understanding of industry practices and company policies and procedures
Ability to lead virtual teams
Typically 5+ years of increasing responsibility and complexity in terms of any applicable professional experience; 1 or more years of management experience
Typically a Bachelor's Degree or global equivalent in related discipline

Benefits

The posted range for this position is $100,000 - $125,000 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role
Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc
This position is eligible for a 12.50% bonus not reflected in the posted range

Responsibilities

And most importantly, dental professionals have more time to focus on providing a quality experience for their patients
This position is responsible for driving ecommerce sales on DentalPlans.com and convert site traffic into paying members
In addition, this professional, in collaboration with the creative & tech teams, will have responsibility for site features and functions (e.g., Savings Calculator) and help merchandise dental savings plans in a compelling fashion to prospective customers
The successful candidate will be an ecommerce expert and help execute the company's ecommerce growth strategy for all stages of the funnel (awareness, consideration, lead generation, conversion, retention), including advising on "playbooks" for each marketing channel to achieve consistent conversion rate improvements
Drive incremental revenue through DentalPlans.com website by improving site conversion rate
Manage and optimize storefront, landing pages, website calls-to-action (CTAs), member area, and lead-generation tools (e.g., Savings Calculator) to improve lead capture, conversion, engagement and retention
Collaborate with marketing channel leads to optimize each conversion path
Be single point of contact for all A/B and multivariate testing, site personalization, features and functions
Develop ongoing website optimization strategy and oversee the process from start to finish, managing everything from ideation and execution to analysis and reporting
Work cross-functionally in hypothesis generation, test selection, test design, setting success/failure criteria, and rapid prototyping
Define and manage Ecommerce product roadmap by championing the customer and collaborating cross-functionally with customer acquisition, retention and creative teams
Develop keen understanding of the company's customers and their digital journeys and deliver contextually optimized and personalized experiences
Ensure an exceptional end-to-end shopping experience by using best practices in UI/UX, ecommerce merchandising and technologies
Partner with creative team, as well as tech/web development, on building and launching site features and functions
In close partnership with BI team, analyze quantitative data (web metrics, clickpath, plan selection, revenue trends, etc.) and qualitative data (surveys, screen recordings, etc.)
to measure effectiveness of testing efforts and develop user insights
Assess current A/B testing tools and determine if changes need to be made to current suite
Develop plans to help ensure upcoming site replatform has the highest chance of success post-launch
Prepare for risk mitigation strategies as well

✨ Job alerts

✨ Job alerts

Manager, eCommerce Conversion Rate Optimization (CRO)

Manager, eCommerce Conversion Rate Optimization (CRO)