About the position

We are looking for an experienced and results-driven Director of Digital Strategy to join our awesome marketing team and lead our digital division! As the Director of Digital Strategy at our company, you will be responsible for planning, implementing, and managing the overall digital marketing strategy for our company and our clients. The ideal candidate excels at marketing strategy and implementation, project management, creating processes, analyzing, and solving complex problems while leading a team in a fast-paced, dynamic atmosphere. We are expecting you to have experience in all things digital and a big passion for digital technologies and utilizing different digital marketing channels based on the strategy and objectives. To be successful in this role, you should possess excellent marketing, communication, and organizational skills and demonstrate strong leadership abilities. Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives as well as helping our clients grow their businesses. We are looking for a person who is an innovative, strategic thinker and enthusiastic storyteller. You should show natural leadership abilities and possess strong communication skills. Embracing new technology and following current and future trends is essential. Understanding how effective digital marketing strategies create engaged customers and drive new opportunities is key to this role. Duties and Responsibilities include, but are not limited to: Organizing and leading the digital marketing team to build, plan, and implement the overall digital marketing strategy for our company and our clients. Managing and overseeing all digital marketing channels including websites, email, social media, SEO, paid media, etc. Overseeing digital marketing performance, which includes client results and client satisfaction targets. Collaborating with leadership on pricing of digital marketing services, packaging of services, optimizing proposals, and assisting sales in closing new business. Providing robust reporting and data analysis to communicate on ROI and KPIs, identify trends, and proactively identify problems or opportunities. Leading the performance management process that measures and evaluates progress against goals and testing strategies and optimizes spend and strategies accordingly. Managing the daily performance of the digital marketing team and using good meeting and project planning practices to drive focus and results. Managing individual performance by establishing annual objectives for each employee and providing ongoing coaching and development. Developing and implementing a strategic plan for a rapid scaling of operational capacity through automation, process improvements, or other productivity measures while maintaining high-quality standards, rapid response times, high reliability, and cost-effective operations. Keeping abreast of the latest consumer and marketing trends, best practices, AI tools, and advancements in technology.

Responsibilities

Organize and lead digital marketing team to build, plan and implement the overall digital marketing strategy for our company and our clients.

,

Manage and oversee all digital marketing channels including websites, email, social media, SEO, paid media, etc.

,

Oversee digital marketing performance including client results and client satisfaction targets.

,

Collaborate with leadership on pricing of digital marketing services, packaging of services, optimizing proposals, and assisting sales in closing new business.

,

Provide robust reporting and data analysis to communicate on ROI and KPIs, identify trends, and proactively identify problems or opportunities.

,

Lead the performance management process that measures and evaluates progress against goals and testing strategies and optimizes spend and strategies accordingly.

,

Manage the daily performance of the digital marketing team.

,

Use good meeting and project planning practices to drive focus and results.

,

Manage individual performance by establishing annual objectives for each employee and provide ongoing coaching and development.

,

Develop and implement a strategic plan for a rapid scaling of operational capacity through automation, process improvements or other productivity measures while maintaining high-quality standards, rapid response times, high reliability, and cost-effective operations.

,

Keep abreast of the latest consumer and marketing trends, best practices, AI tools and advancements in technology.

Requirements

Bachelor's degree in advertising, marketing, digital media, or similar.

,

7+ years of experience in developing and implementing digital marketing strategies.

,

3+ years' experience leading a team with progressive general management responsibilities in a high-paced, rapid-growth environment.

,

Excellent understanding of digital practices such as SEO, SEM, SMM, and PPC.

,

Proficiency in digital marketing and analytics tools such as Google Analytics, Google Ads, Facebook Business Manager, website and landing page builders, automation and email platforms, CRMs, etc.

,

In-depth knowledge of different digital marketing channels and best practices.

,

Experience in A/B and multivariate experiments, managing performance-based advertising campaigns and optimizing landing pages and user funnels using analytics and data.

,

Highly organized, with a willingness/ability to work under pressure, manage multiple projects and changing priorities, and meet deadlines and respond to changing deadlines.

,

Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments.

Nice-to-haves

Experience in mentoring and coaching a team, providing vision, motivation, and guidance to others on the team or throughout the organization.

,

Demonstrated project management, time management, and organizational skills, with the ability to manage details of multiple and complex projects within firm schedules.

,

Innovative thinker, with an impressive track record for translating strategic thinking into action plans and output with a 'roll up the sleeves' mindset, and drive to accomplish what is necessary.

,

Demonstrated integrity, dependability, sound judgment, teambuilding skills, and resourcefulness to establish and maintain collaborative, positive, and effective working relationships with multiple and diverse groups.

Benefits

Health savings account

,

Health insurance

,

Dental insurance

,

401(k)

,

Paid time off

,

Employee assistance program

,

Vision insurance

,

Life insurance

Qualifications

We are expecting you to have experience in all things digital and a big passion for digital technologies and utilizing different digital marketing channels based on the strategy and objectives
To be successful in this role, you should possess excellent marketing, communication, and organizational skills and demonstrate strong leadership abilities
Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives as well as helping our clients grow their businesses
We are looking for a person who is an innovative, strategic thinker and enthusiastic storyteller
You should show natural leadership abilities and possess strong communication skills
Embracing new technology and following current and future trends is essential
Bachelor's degree in advertising, marketing, digital media, or similar
7+ years of experience in developing and implementing digital marketing strategies
3+ years' experience leading a team with progressive general management responsibilities in a high-paced, rapid-growth environment
Excellent understanding of digital practices such as SEO, SEM, SMM, and PPC
Proficiency in digital marketing and analytics tools such as Google Analytics, Google Ads, Facebook Business Manager, website and landing page builders, automation and email platforms, CRMs, etc
In-depth knowledge of different digital marketing channels and best practices
Experience in A/B and multivariate experiments, managing performance-based advertising campaigns and optimizing landing pages and user funnels using analytics and data
Highly organized, with a willingness/ability to work under pressure, manage multiple projects and changing priorities, and meet deadlines and respond to changing deadlines
Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments
Experience in mentoring and coaching a team, providing vision, motivation, and guidance to others on the team or throughout the organization
Demonstrated project management, time management, and organizational skills, with the ability to manage details of multiple and complex projects within firm schedules
Innovative thinker, with an impressive track record for translating strategic thinking into action plans and output with a 'roll up the sleeves' mindset, and drive to accomplish what is necessary
Demonstrated integrity, dependability, sound judgment, teambuilding skills, and resourcefulness to establish and maintain collaborative, positive, and effective working relationships with multiple and diverse groups

Benefits

Health savings account
Health insurance
Dental insurance
401(k)
Paid time off
Employee assistance program
Vision insurance
Life insurance

Responsibilities

As the Director of Digital Strategy at our company, you will be responsible for planning, implementing, and managing the overall digital marketing strategy for our company and our clients
The ideal candidate excels at marketing strategy and implementation, project management, creating processes, analyzing, and solving complex problems while leading a team in a fast-paced, dynamic atmosphere
Understanding how effective digital marketing strategies create engaged customers and drive new opportunities is key to this role
Duties and Responsibilities include, but are not limited to: Organizing and leading the digital marketing team to build, plan, and implement the overall digital marketing strategy for our company and our clients
Managing and overseeing all digital marketing channels including websites, email, social media, SEO, paid media, etc
Overseeing digital marketing performance, which includes client results and client satisfaction targets
Collaborating with leadership on pricing of digital marketing services, packaging of services, optimizing proposals, and assisting sales in closing new business
Providing robust reporting and data analysis to communicate on ROI and KPIs, identify trends, and proactively identify problems or opportunities
Leading the performance management process that measures and evaluates progress against goals and testing strategies and optimizes spend and strategies accordingly
Managing the daily performance of the digital marketing team and using good meeting and project planning practices to drive focus and results
Managing individual performance by establishing annual objectives for each employee and providing ongoing coaching and development
Developing and implementing a strategic plan for a rapid scaling of operational capacity through automation, process improvements, or other productivity measures while maintaining high-quality standards, rapid response times, high reliability, and cost-effective operations
Keeping abreast of the latest consumer and marketing trends, best practices, AI tools, and advancements in technology
Organize and lead digital marketing team to build, plan and implement the overall digital marketing strategy for our company and our clients
Manage and oversee all digital marketing channels including websites, email, social media, SEO, paid media, etc
Oversee digital marketing performance including client results and client satisfaction targets
Collaborate with leadership on pricing of digital marketing services, packaging of services, optimizing proposals, and assisting sales in closing new business
Provide robust reporting and data analysis to communicate on ROI and KPIs, identify trends, and proactively identify problems or opportunities
Lead the performance management process that measures and evaluates progress against goals and testing strategies and optimizes spend and strategies accordingly
Manage the daily performance of the digital marketing team
Use good meeting and project planning practices to drive focus and results
Manage individual performance by establishing annual objectives for each employee and provide ongoing coaching and development
Develop and implement a strategic plan for a rapid scaling of operational capacity through automation, process improvements or other productivity measures while maintaining high-quality standards, rapid response times, high reliability, and cost-effective operations
Keep abreast of the latest consumer and marketing trends, best practices, AI tools and advancements in technology

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Director of Digital Strategy