Marketing Enablement/Operations Program Manager

*Cupertino, California, United States**
*Software and Services**
*Summary**

Posted: May 29, 2025

Weekly Hours: 40

Role Number: 200607048

Apple is a place where extraordinary people gather to do their best work. Together we craft products and experiences people once couldn't have imagined - and now can't imagine living without. If you're drawn by the idea of making a real impact, and joining a team where we pride ourselves in being one of the most diverse and inclusive companies in the world, a career with Apple might be your dream job!

The Apple Wallet Payments and Commerce Marketing Enablement & Operations team is seeking an experienced Program Manager to lead, strategize, and complete marketing initiatives in close collaboration with Product, Marketing, and Engineering teams.

This role plays a critical part in acquiring and engaging customers across Apple Wallet offerings-within the Apple ecosystem and in partnership with external collaborators. As a key liaison with Marketing, the Program Manager will help bring initiatives to life through flawless execution, continuous optimization, and insightful performance analysis that informs future direction. A strong emphasis is placed on driving impactful results while delivering an exceptional customer experience.

Additionally, this position is responsible for enhancing process efficiency in marketing operations and campaign management to support scalable growth. Working closely with Marketing leads, Data Science & Analytics, and other Operations teams, the Program Manager will drive performance against key forecasts and find opportunities for continuous improvement across the organization.

*Description**

Partner with Acquisition and Engagement Marketing leads to support campaign planning from concept through launch and ongoing optimization.

Collaborate with Marketing, Product, and Engineering teams to identify challenges and co-create solutions through improved intake processes, tool development, and workflow enhancements.

Develop and refine processes that support consistent and scalable customer messaging while meeting the needs of our partners.

Work with external partners to ensure accurate integration and testing of the full customer journey-focusing on delivering exceptional, inclusive experiences.

Lead cross-functional meetings and communications to align partners on end-to-end campaign execution. This includes collaborating with teams across Marketing, Data Science & Analytics, Readiness, Product, and external collaborators.

Drive successful project outcomes by managing timelines, landmarks, and budgets-ensuring that goals are achieved through effective planning and inclusive teamwork.

Proactively identify areas to improve efficiency, quality, and scale using innovative data and technology solutions.

Oversee marketing operations systems that support acquisition and engagement efforts across all Apple Wallet offerings.

Lead user acceptance and production testing to ensure quality and functionality of acquisition campaigns.

Streamline campaign intake processes in collaboration with project managers to enhance consistency and reduce friction.

Contribute to new product development, particularly in areas related to data flow and marketing system architecture.

Lead projections to completion meeting business goals while staying on budget and schedule.

Deliver high-quality marketing initiatives on time and on budget, from ideation to case development to requirements documentation to post-launch maintenance.

*Minimum Qualifications**

+ You bring a strong record of success in professional or personal pursuits and enjoy learning and growing through new challenges.

+ You are passionate about crafting thoughtful, data-driven customer experiences and are motivated by technology.

+ You build trust and alignment across diverse teams, exercising influence with empathy and clarity.

+ You communicate clearly-verbally, visually, and in writing-and can tailor messages to different audiences.

+ You are familiar with process improvement and project management methodologies and balance your technical understanding with a business attitude, using both to tackle problems creatively.

+ You are organized, meticulous, proactive, and passionate about outcomes.

*Preferred Qualifications**

+ Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience is a plus.

+ 15+ years of experience in marketing operations, program management, or similar roles. We value expertise, but also encourage applicants with proven experience at any level to apply.

+ Background in the financial services or FinTech industries is helpful, but not required.

+ Process flow mapping experience

*Pay & Benefits**

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. ( Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant ( .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant ( .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program ( .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you're applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Qualifications

You bring a strong record of success in professional or personal pursuits and enjoy learning and growing through new challenges
You are passionate about crafting thoughtful, data-driven customer experiences and are motivated by technology
You are familiar with process improvement and project management methodologies and balance your technical understanding with a business attitude, using both to tackle problems creatively
You are organized, meticulous, proactive, and passionate about outcomes
15+ years of experience in marketing operations, program management, or similar roles
We value expertise, but also encourage applicants with proven experience at any level to apply
Background in the financial services or FinTech industries is helpful, but not required
Process flow mapping experience

Benefits

*Pay & Benefits**
At Apple, base pay is one part of our total compensation package and is determined within a range
This provides the opportunity to progress as you grow and develop within a role
The base pay range for this role is between $143,900 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs
Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan
You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition
Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation
Learn more about Apple Benefits. ( Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program
Reasonable Accommodation and Drug Free Workplace policy Learn more

Responsibilities

This role plays a critical part in acquiring and engaging customers across Apple Wallet offerings-within the Apple ecosystem and in partnership with external collaborators
As a key liaison with Marketing, the Program Manager will help bring initiatives to life through flawless execution, continuous optimization, and insightful performance analysis that informs future direction
A strong emphasis is placed on driving impactful results while delivering an exceptional customer experience
Additionally, this position is responsible for enhancing process efficiency in marketing operations and campaign management to support scalable growth
Working closely with Marketing leads, Data Science & Analytics, and other Operations teams, the Program Manager will drive performance against key forecasts and find opportunities for continuous improvement across the organization
Partner with Acquisition and Engagement Marketing leads to support campaign planning from concept through launch and ongoing optimization
Collaborate with Marketing, Product, and Engineering teams to identify challenges and co-create solutions through improved intake processes, tool development, and workflow enhancements
Develop and refine processes that support consistent and scalable customer messaging while meeting the needs of our partners
Work with external partners to ensure accurate integration and testing of the full customer journey-focusing on delivering exceptional, inclusive experiences
Lead cross-functional meetings and communications to align partners on end-to-end campaign execution
This includes collaborating with teams across Marketing, Data Science & Analytics, Readiness, Product, and external collaborators
Drive successful project outcomes by managing timelines, landmarks, and budgets-ensuring that goals are achieved through effective planning and inclusive teamwork
Proactively identify areas to improve efficiency, quality, and scale using innovative data and technology solutions
Oversee marketing operations systems that support acquisition and engagement efforts across all Apple Wallet offerings
Lead user acceptance and production testing to ensure quality and functionality of acquisition campaigns
Streamline campaign intake processes in collaboration with project managers to enhance consistency and reduce friction
Contribute to new product development, particularly in areas related to data flow and marketing system architecture
Lead projections to completion meeting business goals while staying on budget and schedule
Deliver high-quality marketing initiatives on time and on budget, from ideation to case development to requirements documentation to post-launch maintenance
You build trust and alignment across diverse teams, exercising influence with empathy and clarity
You communicate clearly-verbally, visually, and in writing-and can tailor messages to different audiences

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Marketing Enablement/Operations Program Manager