About Us

Cognizant (Nasdaq: CTSH) engineers' modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world.

Together, we're improving everyday life. See how at www.cognizant.com

Job Summary

The Digital Marketing Consultant will oversee marketing automation and analytics projects ensuring seamless execution and delivery.

With a hybrid work model, the role requires managing campaign management technologies and supporting marketing strategies for our Life Sciences.

The candidate will drive impactful marketing solutions that align with company goals and enhance societal engagement.

Key Responsibilities

Conduct Comprehensive Assessments: Lead end-to-end gap assessments of current digital marketing scenarios, specifically in areas of campaign operations, digital marketing data, tagging & taxonomy, data quality, and governance.
Facilitate Client Workshops: Independently plan, organize, and conduct workshops with diverse client stakeholders to gather requirements, validate findings, and build consensus.
Develop Strategic Roadmaps: Based on identified gaps and client objectives, prepare detailed recommendations and actionable implementation roadmaps for digital marketing transformation.
Manage End-to-End Implementation: Oversee and manage the complete lifecycle of roadmap execution, ensuring timely delivery, quality, and adherence to strategic goals.
Team Leadership: Lead, mentor, and manage an integrated onshore and offshore team of 5-6 resources, fostering a collaborative and high-performance environment.
Project & Client Management: Drive overall project deliverables, ensure successful outcomes, and serve as the primary communication lead for all project-related client interactions.
Cross-Functional Collaboration: Coordinate and interact effectively with various client teams, including Marketing, Brand, Advertising Agencies, Digital Strategy, Data Strategy, IT, and any other relevant downstream user teams.

Qualifications

Experience: 10+ years of progressive experience in digital marketing operations, marketing technology, or marketing data strategy, with a strong background in consulting or client-facing project leadership roles in lifescience/pharma industry
Domain Expertise: Deep understanding of digital marketing ecosystems, campaign management, data governance, data quality best practices, and enterprise-level tagging & taxonomy principles.
Analytical Acumen: Proven ability to conduct thorough gap analyses, synthesize complex data, and translate findings into clear, actionable recommendations.
Client Engagement: Exceptional workshop facilitation, presentation, and communication skills, with demonstrated experience engaging and influencing senior client stakeholders.
Project & Program Management: Strong track record of successfully leading and delivering complex digital transformation projects from strategy to implementation.
Team Leadership: Experience in leading and managing diverse project teams, including both onshore and offshore resources, with a focus on coaching and development.
Collaboration: Ability to navigate complex organizational structures and build strong relationships across various functional areas within client organizations (e.g., Marketing, IT, Data, Agencies).
Technical Familiarity: Understanding of key marketing technology platforms (e.g., CRM, DAM, CMS, Marketing Automation) and their integration points
Claravine Tool Experience will be add on

BS in Science or equivalent

Applications will be accepted until June 25th, 2025.

Salary and Other Compensation

The annual salary for this position is between $66,896 to $132,500 depending on experience and other qualifications of the successful candidate.

This position is also eligible for Cognizant's discretionary annual incentive program, based on performance and subject to the terms of Cognizant's applicable plans.

Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:

Medical/Dental/Vision/Life Insurance
Paid holidays plus Paid Time Off
401(k) plan and contributions
Long-term/Short-term Disability
Paid Parental Leave
Employee Stock Purchase Plan

Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

The Cognizant community

We are a high caliber team who appreciate and support one another. Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive.

Cognizant is a global community with more than 300,000 associates around the world.
We don't just dream of a better way - we make it happen.
We take care of our people, clients, company, communities and climate by doing what's right.
We foster an innovative environment where you can build the career path that's right for you.

About us

Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant (a member of the NASDAQ-100 and one of Forbes World's Best Employers 2024) is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com

Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.

Disclaimer

Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.

Qualifications

Experience: 10+ years of progressive experience in digital marketing operations, marketing technology, or marketing data strategy, with a strong background in consulting or client-facing project leadership roles in lifescience/pharma industry
Domain Expertise: Deep understanding of digital marketing ecosystems, campaign management, data governance, data quality best practices, and enterprise-level tagging & taxonomy principles
Analytical Acumen: Proven ability to conduct thorough gap analyses, synthesize complex data, and translate findings into clear, actionable recommendations
Client Engagement: Exceptional workshop facilitation, presentation, and communication skills, with demonstrated experience engaging and influencing senior client stakeholders
Project & Program Management: Strong track record of successfully leading and delivering complex digital transformation projects from strategy to implementation
Team Leadership: Experience in leading and managing diverse project teams, including both onshore and offshore resources, with a focus on coaching and development
Collaboration: Ability to navigate complex organizational structures and build strong relationships across various functional areas within client organizations (e.g., Marketing, IT, Data, Agencies)
Technical Familiarity: Understanding of key marketing technology platforms (e.g., CRM, DAM, CMS, Marketing Automation) and their integration points
Claravine Tool Experience will be add on
BS in Science or equivalent
Applicants may be required to attend interviews in person or by video conference
In addition, candidates may be required to present their current state or government issued ID during each interview

Benefits

The annual salary for this position is between $66,896 to $132,500 depending on experience and other qualifications of the successful candidate
This position is also eligible for Cognizant's discretionary annual incentive program, based on performance and subject to the terms of Cognizant's applicable plans
Medical/Dental/Vision/Life Insurance
Paid holidays plus Paid Time Off
401(k) plan and contributions
Long-term/Short-term Disability
Paid Parental Leave
Employee Stock Purchase Plan
Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting

Responsibilities

The Digital Marketing Consultant will oversee marketing automation and analytics projects ensuring seamless execution and delivery
With a hybrid work model, the role requires managing campaign management technologies and supporting marketing strategies for our Life Sciences
The candidate will drive impactful marketing solutions that align with company goals and enhance societal engagement
Conduct Comprehensive Assessments: Lead end-to-end gap assessments of current digital marketing scenarios, specifically in areas of campaign operations, digital marketing data, tagging & taxonomy, data quality, and governance
Facilitate Client Workshops: Independently plan, organize, and conduct workshops with diverse client stakeholders to gather requirements, validate findings, and build consensus
Develop Strategic Roadmaps: Based on identified gaps and client objectives, prepare detailed recommendations and actionable implementation roadmaps for digital marketing transformation
Manage End-to-End Implementation: Oversee and manage the complete lifecycle of roadmap execution, ensuring timely delivery, quality, and adherence to strategic goals
Team Leadership: Lead, mentor, and manage an integrated onshore and offshore team of 5-6 resources, fostering a collaborative and high-performance environment
Project & Client Management: Drive overall project deliverables, ensure successful outcomes, and serve as the primary communication lead for all project-related client interactions
Cross-Functional Collaboration: Coordinate and interact effectively with various client teams, including Marketing, Brand, Advertising Agencies, Digital Strategy, Data Strategy, IT, and any other relevant downstream user teams

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Digital Marketing Consultant (Lifesciences)