Sr. Manager, Head of Content Marketing

Capital One, a Fortune 500 company and one of the nation’s top 10 banks, offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients. Our goal is to create one of the nation’s great banks, and we have the necessary ingredients: a strong balance sheet, resilient businesses, a massive customer franchise, strong analytical capabilities, and great people. We nurture a work environment where people with a variety of thoughts, ideas and backgrounds, guided by our shared Values, come together to make Capital One a great company – and a great place to work.

The successful candidate will lead our team of Content Marketing strategists within the Performance Marketing & Analytics (PM&A) team in US Card. The role will involve developing a strong partnership with our Business Analytics team to define the content marketing strategy, leveraging an audience-first mindset as well as adept data-backed decision making to optimize our content, testing and distribution choices. This role will also require seamless partnership with the PM&A Project & Process team to ensure our content production engine is well managed and enabling our content strategy through both prioritization & scale. They will be responsible for all content produced and the distribution strategy for that content including SEO for owned channels like the Learn & Grow content hub to testing expanded owned and paid channels to further increase reach to consumers in the moments that matter. They will be responsible for core content marketing metrics that contribute to US Card’s customer acquisitions growth as well as driving our company mission to empower consumers to achieve confidence in how they spend, borrow, save and plan.

What you’ll do

Strategic Leadership: Develop audience-first content strategies for a near to mid-term roadmap that grows value for U.S. Consumer Card across the funnel
Identify opportunities for audience growth on new channels (owned/paid), new formats, new audience personas, etc.
Consistently stay ahead of emerging trends in Content Marketing and the channels supported by the team, particularly how AI can be leveraged to advance Content Marketing while also shifting consumer behavior or distribution channel dynamics
Manage the development of a test & learn agenda to improve conversion and UX on our Learn & Grow content hub in partnership with BA team
Oversight of day-to-day Content Marketing editorial strategy and execution including planning for deployment of assets across both owned properties like the Learn & Grow content hub and partner platforms as needed - you are the master architect for cross-channel programming
Ensure that all content created is (1) consistent with all other content, (2) carries a distinctive POV appropriate for the audience and format, and (3) intentionally either meets or exceeds alternative content options available to the audience
Manage our SEO agency and other agency partners as needed in audience and keyword research, strategic planning, creative strategy and execution
Leverage a data and a hypothesis-driven mindset to deeply understand content performance and enable a productive feedback loop that generates new content ideas and refinements (and adjustments to the strategy for a given audience)
Partner with Process/Project Management team as well as Brand Creative to get to destination state content creation & publishing scale and process, helping to continue to raise the bar on being well managed and audit ready
Work closely with colleagues in Enterprise Tech to ensure we have the capabilities needed to run a modern content marketing program (e.g., modular components, advanced CMS, personalization technology, advanced web CRO testing techniques)

Who you are

Demonstrates a deep understanding and commitment to understanding audience needs and turning them into a data-backed, evidence-based strategy
A track record of success and understanding of content marketing strategic planning processes, levers for growth and production practices across multiple Content Marketing mediums, channels, and objectives
A working knowledge of analytics platforms for website and search, creative development processes, and editorial strategy
Strategic & analytic orientation with the ability to make data-backed strategic decisions, complementing conceptual thinking skill with strong quantitative orientation
Thorough understanding of publishing best practices across multiple formats and platforms including websites, search, social, email and sponsored content
Well-versed in the digital media landscape including familiarity with MarTech tools required to enable all aspects of audience development
Ability to identify relevant KPIs across the funnel and establish a plan to achieve goals
Strong communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
Proven ability to work in ambiguity to build a long term vision and roadmap and inspire immediate teams and partners to deliver short term results while working towards a long term destination state

Basic Qualifications

Bachelor’s Degree or military experience
At least 4 years of experience in planning, executing, and analyzing marketing programs
At least 4 years of experience in leading cross-functional teams

Preferred Qualifications

Master's of Business Administration
2+ years of experience in Content Marketing strategy and production
4+ years of experience working with SEO, SEM, Social, and Web analytics and testing
2+ years working in Financial Services marketing

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $170,800 - $194,900 for Sr. Manager, Marketing

Richmond, VA: $155,300 - $177,200 for Sr. Manager, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Qualifications

Work closely with colleagues in Enterprise Tech to ensure we have the capabilities needed to run a modern content marketing program (e.g., modular components, advanced CMS, personalization technology, advanced web CRO testing techniques)
Demonstrates a deep understanding and commitment to understanding audience needs and turning them into a data-backed, evidence-based strategy
A track record of success and understanding of content marketing strategic planning processes, levers for growth and production practices across multiple Content Marketing mediums, channels, and objectives
A working knowledge of analytics platforms for website and search, creative development processes, and editorial strategy
Strategic & analytic orientation with the ability to make data-backed strategic decisions, complementing conceptual thinking skill with strong quantitative orientation
Thorough understanding of publishing best practices across multiple formats and platforms including websites, search, social, email and sponsored content
Well-versed in the digital media landscape including familiarity with MarTech tools required to enable all aspects of audience development
Ability to identify relevant KPIs across the funnel and establish a plan to achieve goals
Strong communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
Proven ability to work in ambiguity to build a long term vision and roadmap and inspire immediate teams and partners to deliver short term results while working towards a long term destination state
Bachelor’s Degree or military experience
At least 4 years of experience in planning, executing, and analyzing marketing programs
At least 4 years of experience in leading cross-functional teams

Benefits

Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked
McLean, VA: $170,800 - $194,900 for Sr
Richmond, VA: $155,300 - $177,200 for Sr
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
Incentives could be discretionary or non discretionary depending on the plan
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being

Responsibilities

The role will involve developing a strong partnership with our Business Analytics team to define the content marketing strategy, leveraging an audience-first mindset as well as adept data-backed decision making to optimize our content, testing and distribution choices
This role will also require seamless partnership with the PM&A Project & Process team to ensure our content production engine is well managed and enabling our content strategy through both prioritization & scale
They will be responsible for all content produced and the distribution strategy for that content including SEO for owned channels like the Learn & Grow content hub to testing expanded owned and paid channels to further increase reach to consumers in the moments that matter
They will be responsible for core content marketing metrics that contribute to US Card’s customer acquisitions growth as well as driving our company mission to empower consumers to achieve confidence in how they spend, borrow, save and plan
Strategic Leadership: Develop audience-first content strategies for a near to mid-term roadmap that grows value for U.S. Consumer Card across the funnel
Identify opportunities for audience growth on new channels (owned/paid), new formats, new audience personas, etc
Consistently stay ahead of emerging trends in Content Marketing and the channels supported by the team, particularly how AI can be leveraged to advance Content Marketing while also shifting consumer behavior or distribution channel dynamics
Manage the development of a test & learn agenda to improve conversion and UX on our Learn & Grow content hub in partnership with BA team
Oversight of day-to-day Content Marketing editorial strategy and execution including planning for deployment of assets across both owned properties like the Learn & Grow content hub and partner platforms as needed - you are the master architect for cross-channel programming
Ensure that all content created is (1) consistent with all other content, (2) carries a distinctive POV appropriate for the audience and format, and (3) intentionally either meets or exceeds alternative content options available to the audience
Manage our SEO agency and other agency partners as needed in audience and keyword research, strategic planning, creative strategy and execution
Leverage a data and a hypothesis-driven mindset to deeply understand content performance and enable a productive feedback loop that generates new content ideas and refinements (and adjustments to the strategy for a given audience)
Partner with Process/Project Management team as well as Brand Creative to get to destination state content creation & publishing scale and process, helping to continue to raise the bar on being well managed and audit ready

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Sr. Manager, Head of Content Marketing