Assistant Director - Digital Marketing (Athletics)

ID: 001243SR

JOB FUNCTION: Communications

LOCATION: Allston

WORK FORMAT: Fully On-site

JOB TYPE: Full-time

BRAND: Harvard Faculty of Arts and Sciences

Company Description

By working at Harvard University, you join a vibrant community that advances Harvard's world-changing mission in meaningful ways, inspires innovation and collaboration, and builds skills and expertise. We are dedicated to creating a diverse and welcoming environment where everyone can thrive.

Why join the Harvard Faculty of Arts and Sciences?

The Faculty of Arts and Sciences (FAS) is the historic heart of Harvard University. It is the home of Harvard’s undergraduate program (Harvard College, founded in 1636) as well as all of Harvard’s Ph.D. programs (the Harvard Kenneth C. Griffin Graduate School of Arts and Sciences, founded in 1872), Harvard Athletics and the Division of Continuing Education. The 40 academic departments and 30+ centers of the FAS support a community unparalleled in its academic excellence across the broadest range of liberal arts and sciences disciplines. Together, the FAS seeks to foster an environment of ambition, curiosity and shared commitment to knowledge and truth that elicits excellence from all members of our community and prepares the next generation of leaders through a transformative educational experience.

Job Description

Job Summary

The Assistant Director – Digital Marketing (Athletics) will own the development and execution of digital marketing campaigns focused on supporting the mission of the Harvard Athletics Department. This role will lead and advance the planning, development, and execution of digital marketing campaigns emphasizing audience growth, increased engagement, and revenue generation. In addition to holistically and collaboratively managing the department’s short and long-term digital marketing strategy, this role will also assist in the growth and execution of ticket revenue campaigns.

Job Specific Responsibilities

Develop, implement, and optimize high-quality, engaging, and creative digital marketing campaigns and strategies across all digital channels
Lead the department’s email marketing and automation strategy, as well as implementation, using existing email marketing platforms and integrations into CRM & ticketing systems, with a focus on supporting the Harvard Athletics brand and generating ticket sales
Manage local digital outreach, influencer program, and affiliate/content marketing strategy
Research and implement new opportunities to expand the department’s brand growth and digital reach in the local community
Own the strategy and execution for all paid advertising campaigns, including social media, display ads, OOH, and media buys.
Create brand-conscious content (graphics, videos, GIFs, etc.) to enhance engagement across all platforms, including web, email, social media, advertising mediums, in-game videoboards, etc.
Analyze digital marketing campaign performance metrics and aggregate data to optimize campaign performance, providing recommendations and developing efficiencies in strategy
Collaborate with various internal and external stakeholders, such as the Marketing, Sales, Ticket Operations, Communications, Multimedia, and campus partners, to develop comprehensive digital marketing campaigns
Other duties as assigned by supervisor

Working Conditions

The position requires evening, weekend and holiday hours and ability to handle last-minute schedule changes.

Qualifications

Basic Qualifications

Bachelor’s degree required
At least 3 years of experience working with digital marketing campaigns and strategies, preferably in the sports industry. Internships and education may count towards this experience.

Additional Qualifications and Skills

Proficiency with email marketing platforms and automation (Orcale Eloqua preferred)
Proficiency with the Adobe Suite, including graphic design and video editing tools, for content creation
Proficiency with Google Analytics (certification preferred) and experience analyzing/reporting metrics to increase campaign performance
Proficiency with Microsoft Office
Proficiency with HTML/CSS
Demonstrated track record in CRM management
Understanding of digital marketing best practices
Experience optimizing websites to maximize campaign effectiveness
Experience managing a budget
Possesses analytical skills and data-driven thinking
Strong writing, editing, and proofreading skills
Some supervisory experience preferred
Ability to balance multiple projects and deadlines simultaneously
Well-organized with sharp attention to detail
Interest or knowledge of sports preferred

Additional Information

Standard Hours/Schedule: 35 hours per week
Compensation Range/Rate (including Shift Differential if applicable): n/a
Visa Sponsorship Information: Harvard University is unable to provide visa sponsorship for this position.
Pre-Employment Screening: Identity, Education
Other Information: The position requires evening, weekend and holiday hours and ability to handle last-minute schedule changes.

Work Format Details

This position is based on-site at a Harvard campus location. Additional details will be discussed during the interview process. Certain visa types may limit work location. Individuals must meet work location sponsorship requirements prior to employment.

Salary Grade and Ranges

This position is salary grade level 056. Please visit Harvard's Salary Ranges to view the corresponding salary range and related information.

Benefits

Harvard offers a comprehensive benefits package that is designed to support a healthy work-life balance and your physical, mental and financial wellbeing. Because here, you are what matters. Our benefits include, but are not limited to:

Generous paid time off including parental leave
Medical, dental, and vision health insurance coverage starting on day one
Retirement plans with university contributions
Wellbeing and mental health resources
Support for families and caregivers
Professional development opportunities including tuition assistance and reimbursement
Commuter benefits, discounts and campus perks

Learn more about these and additional benefits on our Benefits & Wellbeing Page.

EEO/Non-Discrimination Commitment Statement

Harvard University is committed to equal opportunity and non-discrimination. We seek talent from all parts of society and the world, and we strive to ensure everyone at Harvard thrives. Our differences help our community advance Harvard’s academic purposes.

Harvard has an equal employment opportunity policy that outlines our commitment to prohibiting discrimination on the basis of race, sex, ethnicity, color, national origin, religion, disability, or any other characteristic protected by law or identified in the university’s non-discrimination policy. Harvard’s equal employment opportunity policy and non-discrimination policy help all community members participate fully in work and campus life free from harassment and discrimination.

Equal employment opportunity, including veterans and individuals with disabilities.

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Qualifications

Bachelor’s degree required
At least 3 years of experience working with digital marketing campaigns and strategies, preferably in the sports industry
Internships and education may count towards this experience
Proficiency with the Adobe Suite, including graphic design and video editing tools, for content creation
Proficiency with Microsoft Office
Proficiency with HTML/CSS
Demonstrated track record in CRM management
Understanding of digital marketing best practices
Experience optimizing websites to maximize campaign effectiveness
Experience managing a budget
Possesses analytical skills and data-driven thinking
Strong writing, editing, and proofreading skills
Ability to balance multiple projects and deadlines simultaneously
Well-organized with sharp attention to detail
Visa Sponsorship Information: Harvard University is unable to provide visa sponsorship for this position
Other Information: The position requires evening, weekend and holiday hours and ability to handle last-minute schedule changes
Individuals must meet work location sponsorship requirements prior to employment

Benefits

Compensation Range/Rate (including Shift Differential if applicable): n/a
Harvard offers a comprehensive benefits package that is designed to support a healthy work-life balance and your physical, mental and financial wellbeing
Generous paid time off including parental leave
Medical, dental, and vision health insurance coverage starting on day one
Retirement plans with university contributions
Wellbeing and mental health resources
Support for families and caregivers
Professional development opportunities including tuition assistance and reimbursement
Commuter benefits, discounts and campus perks
Learn more about these and additional benefits on our Benefits & Wellbeing Page

Responsibilities

The Assistant Director – Digital Marketing (Athletics) will own the development and execution of digital marketing campaigns focused on supporting the mission of the Harvard Athletics Department
This role will lead and advance the planning, development, and execution of digital marketing campaigns emphasizing audience growth, increased engagement, and revenue generation
In addition to holistically and collaboratively managing the department’s short and long-term digital marketing strategy, this role will also assist in the growth and execution of ticket revenue campaigns
Develop, implement, and optimize high-quality, engaging, and creative digital marketing campaigns and strategies across all digital channels
Lead the department’s email marketing and automation strategy, as well as implementation, using existing email marketing platforms and integrations into CRM & ticketing systems, with a focus on supporting the Harvard Athletics brand and generating ticket sales
Manage local digital outreach, influencer program, and affiliate/content marketing strategy
Research and implement new opportunities to expand the department’s brand growth and digital reach in the local community
Own the strategy and execution for all paid advertising campaigns, including social media, display ads, OOH, and media buys
Create brand-conscious content (graphics, videos, GIFs, etc.)
to enhance engagement across all platforms, including web, email, social media, advertising mediums, in-game videoboards, etc
Analyze digital marketing campaign performance metrics and aggregate data to optimize campaign performance, providing recommendations and developing efficiencies in strategy
Collaborate with various internal and external stakeholders, such as the Marketing, Sales, Ticket Operations, Communications, Multimedia, and campus partners, to develop comprehensive digital marketing campaigns
Other duties as assigned by supervisor
The position requires evening, weekend and holiday hours and ability to handle last-minute schedule changes
Standard Hours/Schedule: 35 hours per week

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Assistant Director - Digital Marketing (Athletics)

Assistant Director - Digital Marketing (Athletics)