Job Description: MarTech ManagerThe MarTech Manager will oversee and optimize HPOne’s marketing technology stack, manage integrations between platforms, implement new tools, collaborate with cross-functional teams to support marketing strategies through technology, and drive business growth via data-driven initiatives.

This role partners with Marketing, Analytics, and Technology leads to identify growth opportunities, measure efforts' impact, and optimize marketing investments.

Responsibilities:Manage data integrations across platforms, including tag/pixel setups, digital ad platforms, inbound call systems (Ringba, Regal), CDP platform (Hightouch), CRM systems, and email marketing tools (Braze).

Document, monitor, and QA marketing tool integrations.

Lead technology change management: implement new marketing technology rollouts, serve as super-user and evangelist.

Develop and execute a technology strategy aligned with marketing goals.

Provide training and support to marketing teams on technology use.

Act as liaison between marketing, IT, and other departments.

Perform other duties as assigned.

Requirements:Bachelor's degree in Marketing or related field.

6+ years in marketing technology roles, with at least 3 years in leadership or management.

Proven experience managing and integrating MarTech platforms (CRM, automation, DMPs, CDPs).

Deep experience with Google Tag Manager and analytics platforms (Google Analytics, Adobe Analytics, Heap).

Understanding of measurement methodologies for online/offline channels, attribution, A/B testing, funnel optimization.

Strong SQL skills for data manipulation.

Analytical mindset, problem-solving skills, ability to structure ambiguous problems.

Excellent communication and stakeholder management skills, with influence over senior leaders.

Preferred Skills:Knowledge of the Alteryx platform.

Physical Requirements:Prolonged sitting at a desk, working on a computer in a typical office environment.

HPOne is committed to equal employment opportunity and does not discriminate based on protected characteristics. Necessary accommodations for disabilities can be requested via email.#J-18808-Ljbffr

Qualifications

Requirements:Bachelor's degree in Marketing or related field
6+ years in marketing technology roles, with at least 3 years in leadership or management
Proven experience managing and integrating MarTech platforms (CRM, automation, DMPs, CDPs)
Deep experience with Google Tag Manager and analytics platforms (Google Analytics, Adobe Analytics, Heap)
Understanding of measurement methodologies for online/offline channels, attribution, A/B testing, funnel optimization
Strong SQL skills for data manipulation
Analytical mindset, problem-solving skills, ability to structure ambiguous problems
Excellent communication and stakeholder management skills, with influence over senior leaders
Physical Requirements:Prolonged sitting at a desk, working on a computer in a typical office environment

Responsibilities

Job Description: MarTech ManagerThe MarTech Manager will oversee and optimize HPOne’s marketing technology stack, manage integrations between platforms, implement new tools, collaborate with cross-functional teams to support marketing strategies through technology, and drive business growth via data-driven initiatives
This role partners with Marketing, Analytics, and Technology leads to identify growth opportunities, measure efforts' impact, and optimize marketing investments
Responsibilities:Manage data integrations across platforms, including tag/pixel setups, digital ad platforms, inbound call systems (Ringba, Regal), CDP platform (Hightouch), CRM systems, and email marketing tools (Braze)
Document, monitor, and QA marketing tool integrations
Lead technology change management: implement new marketing technology rollouts, serve as super-user and evangelist
Develop and execute a technology strategy aligned with marketing goals
Provide training and support to marketing teams on technology use
Act as liaison between marketing, IT, and other departments
Perform other duties as assigned

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MarTech Manager (Technical Marketing)