Company Summary

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.

Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Department Summary

Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we are the nation’s fourth facilities-based wireless carrier and a new disruptive force in the market.

Job Duties and Responsibilities

Our Boost Mobile digital marketing team is seeking a strategic and execution-focused Email Marketing Specialist to drive new customer acquisition through email and lead generation efforts.. In this role, you will plan, launch, and optimize email marketing campaigns, build audience tactic strategies for targeting, and partner cross-functionally to fuel Boost Mobile’s digital growth. Your work will directly impact our ability to grow our prospective customer base and hit ambitious acquisition goals.

We are seeking a strategic and analytical Acquisition Email Marketing Specialist who thrives on solving problems, optimizing performance, and owning outcomes. You’ll help drive growth across multiple digital touchpoints—owning email campaign execution, lead capture experiences, and performance reporting.

You will collaborate with Marketing tactic owners, Go-to-Market (GTM) teams, IT developers, PMs, and business leaders to build high-impact email and digital marketing campaigns. You’ll report insights back to the team and senior leadership, identify evolving best practices, and optimize campaign implementation across acquisition programs.

NOTE: Visa sponsorship is not available for this role now or in the future, includes OPT's

Key Responsibilities

Initiative Calendar Campaign Scheduling for Acquisition Tactics: Assist with initiative tracking and tactical scheduling for the media acquisition team to ensure initiative campaign buildouts and email campaign support is in alignment with launch dates
Email &Strategy Brief Development: Responsible for documenting quarterly initiatives with marketing messaging by creating copy briefs for email and initiative campaign development
Campaign Ticketing: Submit tickets for individual email campaign launches and larger email lifecycle buildouts to track execution and performance
Audience & Lead Generation Strategy Development : Understanding of Boost Mobile prospects/lead audiences to segment personalized campaigns to acquisition cohorts
Performance Monitoring and Reporting: Track campaign performance weekly and quarterly to provide campaign insights, best practices, and channel optimizations to broader teams
Creative Asset Requests and Organization: Collaborate closely with both go-to-market and creative departments to get needed initiative assets in project management tools for development and redistribution for campaign tactic builds
Executive Level Presenting: Conduct in-depth post-project evaluations to assess project impact, capture lessons learned, and drive process enhancements for future initiatives - to an audience of executive leadership
Acquisition Channel Advancement & Optimization: Develop future-state channel roadmaps and plans of optimization for tactics to drive personalized approaches, stronger orientation across forecasting efforts and goal achievements, and bridge the construction of tactical efforts with new and incoming programs and platforms for sustainable growth

Skills, Experience and Requirements

Education and Experience

Bachelor’s degree in Marketing, Communications, or a related field
Proven experience in marketing operations; familiarity with targeted audience development and project management tools
2+ years experience with Email Marketing in a B2C context, with a preference given to experience with Google Analytics, Adobe Analytics, and Email Service Platforms is beneficial

Skills and Qualifications

Attention to Detail: Expertise in reviewing email and initiative campaign data to identify discrepancies and ensure optimal performance, with a focus on maintaining email execution schedule, audience hygiene and utilization, and campaign accuracy
Organizational Skills: Proven ability to manage multiple email and initiative campaigns across various platforms, with a strong emphasis on meeting deadlines, segmenting lists, and tailoring content to specific audience groups
Technical Aptitude: Proficient in using project management platforms and CRM systems, with a deep understanding of audience segmentation, dynamic content personalization, and A/B testing to optimize campaign performance
Communication: Exceptional written and verbal communication skills for crafting compelling email and campaign copy, collaborating with design and content teams, and clearly communicating results and insights to clients and stakeholders
Problem-Solving: Adept at troubleshooting and resolving issues related to email deliverability, campaign performance, and technical glitches to ensure campaigns run smoothly and meet objectives
Analytical Mindset: Strong ability to analyze key performance metrics (open rates, click-through rates, conversions) to assess email campaign effectiveness and implement data-driven adjustments for continuous improvement
Team Collaboration: A team-oriented professional who collaborates seamlessly with designers, content creators, and data analysts to develop and execute integrated email campaigns that align with broader marketing strategies

Visa sponsorship not available for this role

Salary Ranges

Compensation: $63,150.00/Year - $90,000.00/Year

Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field
Proven experience in marketing operations; familiarity with targeted audience development and project management tools
2+ years experience with Email Marketing in a B2C context, with a preference given to experience with Google Analytics, Adobe Analytics, and Email Service Platforms is beneficial
Attention to Detail: Expertise in reviewing email and initiative campaign data to identify discrepancies and ensure optimal performance, with a focus on maintaining email execution schedule, audience hygiene and utilization, and campaign accuracy
Organizational Skills: Proven ability to manage multiple email and initiative campaigns across various platforms, with a strong emphasis on meeting deadlines, segmenting lists, and tailoring content to specific audience groups
Technical Aptitude: Proficient in using project management platforms and CRM systems, with a deep understanding of audience segmentation, dynamic content personalization, and A/B testing to optimize campaign performance
Communication: Exceptional written and verbal communication skills for crafting compelling email and campaign copy, collaborating with design and content teams, and clearly communicating results and insights to clients and stakeholders
Problem-Solving: Adept at troubleshooting and resolving issues related to email deliverability, campaign performance, and technical glitches to ensure campaigns run smoothly and meet objectives
Analytical Mindset: Strong ability to analyze key performance metrics (open rates, click-through rates, conversions) to assess email campaign effectiveness and implement data-driven adjustments for continuous improvement
Team Collaboration: A team-oriented professional who collaborates seamlessly with designers, content creators, and data analysts to develop and execute integrated email campaigns that align with broader marketing strategies
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check

Benefits

Salary Ranges
Compensation: $63,150.00/Year - $90,000.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits
The base pay range shown is a guideline
Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location

Responsibilities

Our Boost Mobile digital marketing team is seeking a strategic and execution-focused Email Marketing Specialist to drive new customer acquisition through email and lead generation efforts.
In this role, you will plan, launch, and optimize email marketing campaigns, build audience tactic strategies for targeting, and partner cross-functionally to fuel Boost Mobile’s digital growth
Your work will directly impact our ability to grow our prospective customer base and hit ambitious acquisition goals
You’ll help drive growth across multiple digital touchpoints—owning email campaign execution, lead capture experiences, and performance reporting
You will collaborate with Marketing tactic owners, Go-to-Market (GTM) teams, IT developers, PMs, and business leaders to build high-impact email and digital marketing campaigns
You’ll report insights back to the team and senior leadership, identify evolving best practices, and optimize campaign implementation across acquisition programs
Initiative Calendar Campaign Scheduling for Acquisition Tactics: Assist with initiative tracking and tactical scheduling for the media acquisition team to ensure initiative campaign buildouts and email campaign support is in alignment with launch dates
Email &Strategy Brief Development: Responsible for documenting quarterly initiatives with marketing messaging by creating copy briefs for email and initiative campaign development
Campaign Ticketing: Submit tickets for individual email campaign launches and larger email lifecycle buildouts to track execution and performance
Audience & Lead Generation Strategy Development : Understanding of Boost Mobile prospects/lead audiences to segment personalized campaigns to acquisition cohorts
Performance Monitoring and Reporting: Track campaign performance weekly and quarterly to provide campaign insights, best practices, and channel optimizations to broader teams
Creative Asset Requests and Organization: Collaborate closely with both go-to-market and creative departments to get needed initiative assets in project management tools for development and redistribution for campaign tactic builds
Executive Level Presenting: Conduct in-depth post-project evaluations to assess project impact, capture lessons learned, and drive process enhancements for future initiatives - to an audience of executive leadership
Acquisition Channel Advancement & Optimization: Develop future-state channel roadmaps and plans of optimization for tactics to drive personalized approaches, stronger orientation across forecasting efforts and goal achievements, and bridge the construction of tactical efforts with new and incoming programs and platforms for sustainable growth

Acquisition Email Marketing Specialist II

Job Type