Job Summary

The Marketing Manager – Latin America will develop and implement integrated marketing strategies for Spanish and Portuguese-language books and music. This bilingual professional will drive brand visibility, audience engagement, and growth across key markets in Latin America and U.S. Hispanic communities. Working across internal teams and with external partners, the Marketing Manager will oversee campaign development, asset creation, market localization, and promotional execution for all regional releases.

Job Responsibilities

Develop regional marketing plans for book and music releases tailored to cultural and consumer trends in Latin America.

Identify growth opportunities in general and Christian markets, including digital, retail, and event-based initiatives

Lead the execution of multi-channel campaigns (email, social media, paid media, influencer outreach, print, etc.).

Coordinate the development of localized digital marketing assets in Spanish and Portuguese.

Build and manage relationships with Latin American media, churches, retailers, influencers, and event organizers.

Organize virtual and in-person promotional events, including webinars, launch campaigns, and conference activations.

Responsibilities

The Marketing Manager – Latin America will develop and implement integrated marketing strategies for Spanish and Portuguese-language books and music
This bilingual professional will drive brand visibility, audience engagement, and growth across key markets in Latin America and U.S. Hispanic communities
Working across internal teams and with external partners, the Marketing Manager will oversee campaign development, asset creation, market localization, and promotional execution for all regional releases
Develop regional marketing plans for book and music releases tailored to cultural and consumer trends in Latin America
Identify growth opportunities in general and Christian markets, including digital, retail, and event-based initiatives
Lead the execution of multi-channel campaigns (email, social media, paid media, influencer outreach, print, etc.)
Coordinate the development of localized digital marketing assets in Spanish and Portuguese
Build and manage relationships with Latin American media, churches, retailers, influencers, and event organizers
Organize virtual and in-person promotional events, including webinars, launch campaigns, and conference activations

Marketing Manager - Latin America (Books & Music)

Job Type