Experience the LB Difference! 😊

At Lemieux Bédard, health and wellness are as much a part of our culture as they are our area of expertise. If this work environment appeals to you, here’s your chance! We are looking for a Medical Marketing Strategist to join our energetic and genuinely friendly team. The role can be performed from either of our offices; in Montreal or Sherbrooke, in a hybrid mode. Working at Lemieux Bédard means joining a team of about +110 dynamic, passionate, and caring individuals. Our expertise in communication, marketing, and linguistic services in the health sector has been honed for nearly 35 years, and our sustained growth is a testament to the excellence of our relationships with our clients and employees.

Reporting to the Director, Strategic Planning, and collaborating closely with other members of the Copywriting & Strategy team, the Medical Marketing Strategist is responsible for understanding, interpreting, and synthesizing scientific, clinical, and medical information. The Medical Marketing Strategist serves as a crucial link between creative and content strategies. They guide the Medical Copywriting Team and the Creative Team in crafting various types of campaigns (promotional, educational, scientific) for healthcare professionals, patients, and consumers. Additionally, they work closely with the Client Services Team to advise clients on the best strategies for their brands. They play a pivotal strategic role in developing advertising campaigns and understanding business challenges to effectively advise clients.

Skills

Excellent medical marketing strategy skills
Excellent oral and written communication skills, leadership, and persuasion
Strong creativity, curiosity, and an interest in keeping up with the latest industry trends
English: exceptional writing and speaking skills (English-speaking clientele). French (writing and/or speaking) is also required for internal disc
Ability to conduct good research and support strategic reasoning
Openness to feedback and flexibility
Deep understanding of health and wellness topics, marketing principles, and digital marketing tools
Strong analytical skills
Ability to moderate a group of strong individuals

Requirements

Minimum of 5 years in a marketing/advertising agency, with a considerable amount of experience in strategy
Education: Bachelor’s degree or Master’s degree in Marketing or any related discipline. Sciences-related (MSc, PhD, PharmD, or MD in Medical/Life Sciences) degree is also a plus
Experience working with pharmaceutical clients
Experience working with Copywriters and Creative teams
Knowledge and application of PAAB Code and Advertising Standards Canada (ASC) Code
Ability to work in a fast-paced, deadline-driven environment
Experience speaking to consumer audiences for Canadian clients
Mastery of MS Office suite software (Excel, Word, PowerPoint)

Main Responsibilities

Strategic Analysis and Research

Engage in strategic thinking regarding client requests and needs
Write clear, compelling, and effective briefs for the Creative and Copywriting teams
Conduct in-depth research on health-related topics, staying up to date with industry trends and advancements to produce accurate and relevant content. Research and synthesize consumer/healthcare professional behaviours, cultural trends, competition, and industry trends and benchmarks into challenges and insights capable of unlocking transformative strategies and ideas
Analyze the state of account situations (market, product characteristics, demographics and target audience, points of differentiation, competition, issues) as well as conduct a SWOT analysis
Understand the various regulations within the pharmaceutical industry (e.g. PAAB, ASC, FDA)

Developing Tactics and Communication Strategies

Find solutions to identified issues, clarify, and enhance the client's communication objectives
Establish 360-degree tactical plans, strategy guidelines, positioning statements, and communication axes (key messages)
Participate in brainstorming sessions with the Creative, Client Services, and Copywriting teams and the generation of tactics
Ensure the consistency of tactics and promotional axes developed across their iterations between teams
Participate in the development of the medical content of presentations for advisory committees based on business objectives and facilitate discussions with participating physicians and other health professionals (when needed)
Structure and write the strategic rationale in client presentation format
Organize and lead ideation sessions (internally and with clients)
Participate in brand planning development with clients (as needed)

Client Relationship and Business Development

Actively participate in client meetings and effectively represent scientific work to them
Develop and maintain excellent client relationships, especially on the medical side, and earn the trust and respect of client counterparts
Ensure medical downloads for broader teams on the science and marketing of products for new business pitches are at the right level and productive
Engage with clients to determine strategy and deliverables for upcoming sales meetings
Work with Client Services to develop tactical proposals and brand plans for clients’ upcoming fiscal year
Support growth for existing agency accounts with medical offerings
Participate in RFP preparation as needed
Review and ensure the medical section of new business presentations meet or exceed agency standards

Mentoring, Content Review, and Collaboration

Review content from a medical/scientific/strategic perspective
Mentor, guide, and challenge Medical Copywriters and Artistic Directors in terms of ways to present/digest content. Refine and grow concepts. Propose innovative ideas
Constantly push for excellence in project development and the achievement of clients’ objectives
Pay close attention to detail to avoid scientific mistakes
Share best practices with colleagues

For the LEMIEUX-being of our employees

Group insurance coverage (50% of premiums are employer paid) with free access to telemedicine
Flexible 37.5-hour work week in a hybrid formula
Attractive vacation time, welcome days, work-life balance days, and more
Summer schedule to enjoy Friday afternoons off (4 months)
Possibility of working abroad for a period of 1 month
Training program and personalized professional happiness meetings
Year-round wow activities (yoga sessions, beer tasting, bowling, summer/Christmas parties, etc.)
A dynamic team of 110+ employees across Canada with offices in Sherbrooke and Montréal
A socially responsible company involved in its community and a respectful workplace that promotes inclusion, diversity, and individual well-being

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Medical Marketing Strategist (pharma marketing agency)