Position Summary...

What you'll do...

Make your mark on the legacy of Walmart and help shape the future of global online marketplaces. Walmart Marketplace is a curated community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service. Marketplace is an integral part of Walmart’s growth strategy and fast-paced innovation is embedded into every aspect of what we’re building.

We’re looking for an experienced Demand Generation Manager to activate and manage integrated marketing programs that drive qualified seller acquisition at scale. This role is responsible for launching and optimizing full-funnel demand generation campaigns, developing account-based and ICP-targeted marketing initiatives, and supporting solution adoption through focused enablement programs.

Reporting to the Senior Manager of Digital Marketing, this person will be activation-focused, owning day-to-day campaign execution while making data-informed recommendations to optimize performance and support business goals.

You will make an impact by

Launching and managing demand generation campaigns across channels such as paid search, paid social, email, webinars and offline.
Driving activation for account-based and ICP-based marketing programs in alignment with sales and business development priorities.
Supporting solutions marketing efforts to increase adoption of seller tools and services (e.g., Walmart fulfillment Services, etc…).
Applying a growth hacking mentality—experimenting with unconventional tactics, rapid testing, and creative execution to identify new sources of growth.
Collaborating with channel owners, creative, and content teams to execute campaigns that drive measurable results across the funnel.
Analyzing performance data to uncover insights, make informed optimizations, and support growth opportunities.
Creating campaign performance reports, dashboards, and executive summaries to track progress against KPIs (e.g., MQLs, SQLs, CPL, ROAS).
Managing campaign budgets, tracking spend and ensuring efficient use of marketing dollars.
Partnering with sales, product marketing, and GTM teams to ensure campaigns align with key initiatives and support pipeline objectives.

You’ll sweep us off our feet if…

You have 5–7+ years of hands-on experience in demand generation or digital campaign execution, ideally in B2B or marketplace environments.
You bring a growth hacking mindset—you’re curious, resourceful, creative, and laser-focused on testing and scaling what works.
You are highly execution-oriented with a strong bias for action and a passion for delivering results.
You are fluent in performance metrics, reporting tools, and data analysis to drive optimization decisions.
You have experience activating account-based and ICP-targeted campaigns using platforms like LinkedIn Ads, HubSpot, 6Sense or similar.
You are comfortable managing budgets, optimizing spend, and forecasting campaign performance.
You have worked closely with cross-functional teams to execute go-to-market plans and solutions enablement programs.
You are detail-oriented, thrive in fast-paced environments, and love solving problems with a data-first mindset.

How you’ll thrive at Walmart

Performance-based incentive awards
401k with company match
Stock purchase plan
Paid parental leave
Collaborative, high-impact team environment
Career growth opportunities across the Fortune 1 ecosystem

About Walmart Marketplace

We are Walmart Marketplace—Our sellers and their millions of amazing products help make Walmart Marketplace one of the fastest-growing eCommerce platforms in the U.S. Whether you’re a small business or global brand, our innovative solutions simplify the selling experience and help deliver growth at scale.

We bring a passion that is unmatched, and our efforts have an epic impact on the world around us, both inside and outside of work. With colleagues across the nation, we strive to create a sense of belonging, with no shortage of guidance and support for you as you grow and develop your career here.

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing unique styles, experiences, identities, ideas, and opinions – while being inclusive of all people

Living the Walmart Value

Focus on our Associates / Belonging - Identifies, attracts, and retains top talent; builds a high-performing team; embraces a culture of belonging.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices.

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart.

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Sunnyvale, California US-08479/San Bruno, California US-08848:The annual salary range for this position is $104,000.00-$202,000.00

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Bentonville, Arkansas US-09401:The annual salary range for this position is $80,000.00-$155,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional team

Primary Location...

702 Sw 8Th St, Bentonville, AR 72716, United States of America

Qualifications

You have 5–7+ years of hands-on experience in demand generation or digital campaign execution, ideally in B2B or marketplace environments
You bring a growth hacking mindset—you’re curious, resourceful, creative, and laser-focused on testing and scaling what works
You are highly execution-oriented with a strong bias for action and a passion for delivering results
You are fluent in performance metrics, reporting tools, and data analysis to drive optimization decisions
You have experience activating account-based and ICP-targeted campaigns using platforms like LinkedIn Ads, HubSpot, 6Sense or similar
You are comfortable managing budgets, optimizing spend, and forecasting campaign performance
You have worked closely with cross-functional teams to execute go-to-market plans and solutions enablement programs
You are detail-oriented, thrive in fast-paced environments, and love solving problems with a data-first mindset
That means understanding, respecting, and valuing unique styles, experiences, identities, ideas, and opinions – while being inclusive of all people
Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field
Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional team

Benefits

Performance-based incentive awards
401k with company match
Stock purchase plan
Paid parental leave
Collaborative, high-impact team environment
Career growth opportunities across the Fortune 1 ecosystem
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet
Health benefits include medical, vision and dental coverage
Financial benefits include 401(k), stock purchase and company-paid life insurance
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
The amount you receive depends on your job classification and length of employment
It will meet or exceed the requirements of paid sick leave laws, where applicable
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates
Tuition, books, and fees are completely paid for by Walmart
Benefits are subject to change and may be subject to a specific plan or program terms
Sunnyvale, California US-08479/San Bruno, California US-08848:The annual salary range for this position is $104,000.00-$202,000.00
Bentonville, Arkansas US-09401:The annual salary range for this position is $80,000.00-$155,000.00
Additional compensation includes annual or quarterly performance bonuses

Responsibilities

This role is responsible for launching and optimizing full-funnel demand generation campaigns, developing account-based and ICP-targeted marketing initiatives, and supporting solution adoption through focused enablement programs
Reporting to the Senior Manager of Digital Marketing, this person will be activation-focused, owning day-to-day campaign execution while making data-informed recommendations to optimize performance and support business goals
Launching and managing demand generation campaigns across channels such as paid search, paid social, email, webinars and offline
Driving activation for account-based and ICP-based marketing programs in alignment with sales and business development priorities
Supporting solutions marketing efforts to increase adoption of seller tools and services (e.g., Walmart fulfillment Services, etc…)
Applying a growth hacking mentality—experimenting with unconventional tactics, rapid testing, and creative execution to identify new sources of growth
Collaborating with channel owners, creative, and content teams to execute campaigns that drive measurable results across the funnel
Analyzing performance data to uncover insights, make informed optimizations, and support growth opportunities
Creating campaign performance reports, dashboards, and executive summaries to track progress against KPIs (e.g., MQLs, SQLs, CPL, ROAS)
Managing campaign budgets, tracking spend and ensuring efficient use of marketing dollars
Partnering with sales, product marketing, and GTM teams to ensure campaigns align with key initiatives and support pipeline objectives

Manager, Digital Media - Demand Generation

Job Type