About the position

The Senior Director of Customer Marketing Strategy is a leadership role responsible for overseeing a team of marketing strategists focused on Personal Investor Marketing. This position plays a crucial role in developing go-to-market plans that align with acquisition, engagement, and retention objectives, supporting the priorities of Personal Investors. The role emphasizes a customer-centric approach, utilizing data to create integrated marketing experiences that resonate with high-value audience segments. The director will shape the vision for the customer marketing discipline and establish a roadmap for maturity, addressing the need for personalized and relevant marketing strategies in a dynamic landscape.

Responsibilities

Oversee a team of marketing strategists for Personal Investor Marketing.

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Develop and refine go-to-market plans for acquisition, engagement, and retention.

,

Shape the vision and maturity roadmap for the customer marketing discipline.

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Collaborate with stakeholders across Product Marketing, Channel, and Journey teams.

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Drive results through an integrated experience of message, channel, and content.

Requirements

Proven experience in customer marketing strategy and leadership.

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Strong analytical skills to leverage data for customer insights.

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Experience in developing go-to-market strategies.

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Ability to collaborate with cross-functional teams.

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Excellent communication and leadership skills.

Nice-to-haves

Experience in the financial services industry.

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Familiarity with digital marketing channels and tools.

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Knowledge of customer segmentation and targeting strategies.

Benefits

Health insurance coverage

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401k retirement savings plan

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Paid holidays

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Flexible scheduling options

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Professional development opportunities

Qualifications

Proven experience in customer marketing strategy and leadership
Strong analytical skills to leverage data for customer insights
Experience in developing go-to-market strategies
Ability to collaborate with cross-functional teams
Excellent communication and leadership skills
Experience in the financial services industry
Familiarity with digital marketing channels and tools
Knowledge of customer segmentation and targeting strategies

Benefits

Health insurance coverage
401k retirement savings plan
Paid holidays
Flexible scheduling options
Professional development opportunities

Responsibilities

The Senior Director of Customer Marketing Strategy is a leadership role responsible for overseeing a team of marketing strategists focused on Personal Investor Marketing
This position plays a crucial role in developing go-to-market plans that align with acquisition, engagement, and retention objectives, supporting the priorities of Personal Investors
The role emphasizes a customer-centric approach, utilizing data to create integrated marketing experiences that resonate with high-value audience segments
The director will shape the vision for the customer marketing discipline and establish a roadmap for maturity, addressing the need for personalized and relevant marketing strategies in a dynamic landscape
Oversee a team of marketing strategists for Personal Investor Marketing
Develop and refine go-to-market plans for acquisition, engagement, and retention
Shape the vision and maturity roadmap for the customer marketing discipline
Collaborate with stakeholders across Product Marketing, Channel, and Journey teams
Drive results through an integrated experience of message, channel, and content

Senior Director of Customer Marketing Strategy

Job Type