Local SEO Specialist job at Market My Market. Charlotte, NC. Job Description

Job Description

Reporting to the Director of SEO, the Local SEO Specialist will focus on optimizing Market My Market’s clients’ Google Business Profiles and enhancing local SEO performance to attract and convert leads for our clients. Market My Market’s target markets are single event legal, specialty medical and dental clients who are located across the country and are looking to grow their presence in their own local market. The Local SEO Specialist is a crucial role for improving clients’ visibility in local search results and driving data-driven marketing strategies alongside our in-house SEO team. The Local SEO Specialist will be responsible for managing and improving results for 200+ Google Business Profiles.

This is a full-time remote position that must be located in one of the following states:

Alabama
California
Colorado
Florida
Iowa
Illinois
Maryland
North Carolina
New Jersey
New York
Pennsylvania
Texas
Utah
Virginia

Responsibilities

Conduct SEO opportunity research including Share of Voice and keyword analysis.
Develop and implement comprehensive SEO strategies to increase local organic search rankings, drive targeted traffic and improve efficiency.

Assist in the creation, maintenance and ongoing optimization of Google Business profiles.

Spearhead collaboration with cross-functional teams to ensure alignment between SEO efforts, content creation and link building initiatives.

Conduct thorough website audits to identify content and technical SEO issues and opportunities to build and implement a continuous improvement cycle.

Work with the development and IT teams to optimize the website domains, redirects, content, metadata, backlinks, and site architecture for maximum search visibility and user experience.

Provide data driven decision making. Conduct and provide regular reporting on content gap analysis, competitor analysis, and monitor and analyze website performance using Google Analytics, Google Search Console, Ahrefs, and other relevant tools.
Stay up to date on Google algorithm updates, best practices in local SEO and analytics, and industry trends that could impact business performance.
Present SEO performance reports and insights in a clear and compelling manner, demonstrating the value of SEO and providing actionable recommendations for improvement.

Requirements

4 years of local SEO experience
Practical knowledge of affiliates, marketplaces, and/or programmatic and local marketing optimization (e.g. franchise, retail, etc) at scale is a plus.
Deep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEO.
Proven ability of developing and executing comprehensive SEO strategies that drive significant business outcomes.
Practical experience managing Google Business Profiles.
Proven track record of success in driving organic search growth and improving website performance
Proficient in complex analytical problem-solving.
Possess a competitive drive and a strong desire to learn.
Thrive in a fast-paced and dynamic environment.
Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline.

Qualities we look for in an ideal team member

Discipline and organization to work remotely or in a Hybrid setting if in the Charlotte, NC area.
Responsiveness and consistent communication
Someone that wants to be an industry expert for their main competencies
Is always experimenting and keeping up with SEO trends

About the position

We are looking for someone with a passion for SEO and being in an environment where they'd be focused on most aspects of ongoing, high-level SEO. This is a full-time remote position. The salary range for this role is $65,000 - $72,500.

All emails will come from a @marketmymarket.com or @applytojob.com domain only. All other emails are fraudulent. We will never interview candidates via Microsoft Teams.

Our Core Values

Core Values

Do What You Say

Be Honest and Transparent

Proactive, Not Reactive

Be Thought-Leading

Instill Trust Through Consistent Accountability

Always Do Better, Always Be Better

Do the Right Thing for Clients and MMM

About Market My Market

We deliver completely customized, full service marketing campaigns that bring your company to life online.

In 2021 and 2022, Market My Market was recognized as a Certified Great Place to Work.

Applicants must be legally authorized to work in the United States.

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Qualifications

4 years of local SEO experience
Deep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEO
Proven ability of developing and executing comprehensive SEO strategies that drive significant business outcomes
Practical experience managing Google Business Profiles
Proven track record of success in driving organic search growth and improving website performance
Proficient in complex analytical problem-solving
Possess a competitive drive and a strong desire to learn
Thrive in a fast-paced and dynamic environment
Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline
Qualities we look for in an ideal team member:
Discipline and organization to work remotely or in a Hybrid setting if in the Charlotte, NC area
Responsiveness and consistent communication
Someone that wants to be an industry expert for their main competencies
Is always experimenting and keeping up with SEO trends
We are looking for someone with a passion for SEO and being in an environment where they'd be focused on most aspects of ongoing, high-level SEO
Be Honest and Transparent
Proactive, Not Reactive
Applicants must be legally authorized to work in the United States

Benefits

The salary range for this role is $65,000 - $72,500

Responsibilities

Reporting to the Director of SEO, the Local SEO Specialist will focus on optimizing Market My Market’s clients’ Google Business Profiles and enhancing local SEO performance to attract and convert leads for our clients
The Local SEO Specialist will be responsible for managing and improving results for 200+ Google Business Profiles
Conduct SEO opportunity research including Share of Voice and keyword analysis
Develop and implement comprehensive SEO strategies to increase local organic search rankings, drive targeted traffic and improve efficiency
Assist in the creation, maintenance and ongoing optimization of Google Business profiles
Spearhead collaboration with cross-functional teams to ensure alignment between SEO efforts, content creation and link building initiatives
Conduct thorough website audits to identify content and technical SEO issues and opportunities to build and implement a continuous improvement cycle
Work with the development and IT teams to optimize the website domains, redirects, content, metadata, backlinks, and site architecture for maximum search visibility and user experience
Provide data driven decision making
Conduct and provide regular reporting on content gap analysis, competitor analysis, and monitor and analyze website performance using Google Analytics, Google Search Console, Ahrefs, and other relevant tools
Stay up to date on Google algorithm updates, best practices in local SEO and analytics, and industry trends that could impact business performance
Present SEO performance reports and insights in a clear and compelling manner, demonstrating the value of SEO and providing actionable recommendations for improvement
Instill Trust Through Consistent Accountability

Local SEO Specialist at Market My Market Charlotte, NC

Job Type