Influencer Marketing, Sr. Associate

THE ROLE

As the partner marketing landscape continues to evolve, various channels and tactics are coming together in exciting ways, and Acceleration Partners is leading the charge. We are seeking an Influencer Marketing Sr. Associate to provide white glove service to diverse brands investing in influencer marketing campaigns. This role is particularly focused on campaign execution, including but not limited to driving influencer recruitment, managing influencer partnerships, and owning campaign deliverables, tracking, and reporting. The Influencer Marketing Sr. Associate will also drive strategy by analyzing campaign performance, identifying success areas and/or challenge areas, and proactively implementing strategic measures to continuously optimize programs towards goals and objectives.

The successful candidate will have strong experience in developing and managing successful, KPI-driven influencer marketing campaigns for consumer products and/or services companies. They will have working knowledge of the overall partner marketing landscape, including affiliate, and the ability to both develop comprehensive strategy as well as capably execute. The successful candidate will be a self-starter that can confidently plug in to any challenging situation with ease and can balance competing priorities well. As influencer marketing is a new service offering for Acceleration Partners, the Influencer Marketing Sr. Associate must be flexible, willing and able to pivot quickly, and excited to operate successfully in an “intrapreneurial” situation. This person will also have a history of working well with their peers, quickly establishing relationships easily and leading through influence.

TOP 5 JOB RESPONSIBILITIES

INFLUENCER RECRUITMENT, NEGOTIATING & ONBOARDING – Sources new partnership opportunities and creates influencer casting lists. Diligently vets opportunities to ensure brand alignment, authenticity and relevancy prior to presenting to client for approval. Conducts outreach to approved partners and skillfully garners their engagement and participation in the campaign, negotiating when necessary. Supports influencers through campaign onboarding by developing and providing resources to streamline processes.
INFLUENCER PARTNERSHIPS MANAGEMENT – Crafts program-wide influencer communications and vital creator resources. Guides influencers on content strategy and creation. Works with influencers to develop content timelines and ensures influencers stay on track with the schedules discussed. Collects content drafts and leads the content review process, including screening to ensure FTC guidelines are met. Closely works with influencers to adjust content strategy as needed, troubleshooting any signs of poor performance to optimize campaign towards goals and objectives.
AUDITING, REPORTING & ANALYSIS – Accountable for auditing program content to ensure compliance with FTC regulations and brand guidelines. Ensures content is tracked accurately and regularly shared with client, along with placement insights, partner insights, and campaign pace towards KPI goals. Performs robust analysis of influencer campaigns using both social analytics and conversion metrics to identify performance trends and areas of opportunity. Proactively provides actionable recommendations to client backed by data and continuously refines strategy to drive growth at scale. Supports team in creation of customized strategy plans, detailed campaign performance summaries and comprehensive hindsight presentations that are delivered to clients.
CLIENT SERVICE & COMMUNICATION - Consistently provides superior client service and escalates issues or key risks as appropriate. Works to ensure client develops trust in our team by delivering client outputs and communications in the AP way, consistently maintaining quality, accuracy, and precision. Develops and nurtures excellent relationships, supports team in promoting very high client satisfaction and retention rates, and an average 8.5 client rating.
PORTFOLIO MANAGEMENT - Manages multiple campaigns with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives. Has full grasp of each client’s scope of work, delivering what is due under terms; maintains ability to identify new opportunities to drive client success while conjunctively identifying possible goal misalignments, getting to the root of an issue, and working with their team to bring solutions to resolve.

WHAT SUCCESS LOOKS LIKE

BY 3 MONTHS… the Influencer Marketing Sr. Associate is contributing across a portfolio of influencer programs, collaborating with their team closely to ensure strong alignment with the campaign strategy in place. Influencer Marketing Sr. Associate is working with key client contacts to ensure brand alignment with recruitment efforts and content creation. Influencer Marketing Sr. Associate has become familiar with AP’s tools and solutions and is equipped to conduct casting for prospective influencers, execute content timelines with influencers, audit content, and ensure performance is tracked and measured.

By 6 MONTHS… the Influencer Marketing Sr. Associate is owning execution of the day-to-day operations of multiple influencer programs with little guidance from their team. Challenging client or team situations are being managed with guidance from Associate Director, with Influencer Marketing Manager and Influencer Marketing Sr. Associate collaborating closely to bring a solutions-oriented approach to these situations proactively. Influencer Marketing Sr. Associate is regularly analyzing client data and strategically leveraging insights to optimize campaigns. Client accounts are being handled effectively and strategically, without dropping any balls, and clients are aware of and pleased with this outcome. Clients are being serviced profitably with AP targets, client KPI’s being met, and an average 8.5 client rating is being upheld across campaigns.

YOU ARE GREAT FOR THIS ROLE IF YOU

QUALITIES OF THE IDEAL CANDIDATE

Has a strong internal motivation to get the job done and done well
Only provides superior results and unsurpassed customer service
Exhilarated by managing change and comfortable with ambiguity and moving targets
Passionate about the digital marketing industry and how influencer relates to the greater digital landscape
Ensures that influencer strategies and tactics have measurable results
Has incredible attention to detail and is capable of multi-tasking and coordinating several projects at once
Translates data and insights into actionable next steps for clients
Strong with data analysis, is easily able to pinpoint issues and opportunities within a data set
Prioritizes competing objectives and manages time with skill
Displays accountability, always meeting deadlines and keeping commitments
Thrives in a fast-paced environment and enjoys bringing order to chaos
Likes to share and collaborate with peers in a remote environment
Possesses superior written and verbal communication skills
Possesses mature and measured judgment, and the ability to solve problems on their own
Works independently with minimal supervision
Has confidence, poise, and eloquence in client meetings and difficult situations
Hears and incorporates feedback from other team members, clients and partners

MINIMUM QUALIFICATIONS & SKILLS

2+ years working for an influencer marketing agency and experience executing influencer campaigns and managing both client and influencer relationships
Solid understanding of omni-channel and digital marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companies
Excellent at communicating, presenting and approval from clients on new campaign strategies and initiatives
Working knowledge of attribution in digital marketing
Strong understanding of how influencer and affiliate marketing can work together
Tools (CreatorIQ, Grin, Izea, etc.) experience preferred, not required
Knowledge of Affiliate Networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.) experience preferred, not required
Bachelor’s degree or equivalent work experience
Ability to travel up to 15%
Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc.

WHY ACCELERATION PARTNERS?

Acceleration Partners is the world’s largest and first-to-market Partnership and Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients. Managing clients in 40+ countries, their global team of 300+ focuses on data-driven strategies that help connect brands to the right consumers through performance partnerships, traditional affiliate, influencer, performance PR, content and B2B partnership marketing. Serving over 200 brands with household names like Amazon, Target, Google, Warby Parker, Crocs, Reebok (to name a few) their diversified staff is creating what’s next in the industry by building balanced portfolios of high-performing partnerships. As the only truly integrated global partnerships agency, Acceleration Partners prides themselves on being on the cutting edge of new industry developments, and leveraging their proven expertise to bring unique solutions to the most complex challenges for brands who aim for growth.

AP PERKS & BENEFITS - WHAT WE OFFER

100% remote work for everyone
Group medical, dental, and vision coverage insurance (with opt-out benefits)
401K with matching
Open Paid Time Off
Summer & Holiday company-wide shut-down weeks in July and December
Volunteer and Birthday Time Off
Focus Fridays
Paid Parental Leave Benefits
Wellness, Technology & Education Allowances
Paid sabbatical leaves, donation matching, and more!!

Benefits may vary based on employment status or country location.

#LI-REMOTE

GLSDR

#LI-MG1

Qualifications

Associate must be flexible, willing and able to pivot quickly, and excited to operate successfully in an “intrapreneurial” situation
This person will also have a history of working well with their peers, quickly establishing relationships easily and leading through influence
BY 3 MONTHS… the Influencer Marketing Sr
Has a strong internal motivation to get the job done and done well
Only provides superior results and unsurpassed customer service
Exhilarated by managing change and comfortable with ambiguity and moving targets
Passionate about the digital marketing industry and how influencer relates to the greater digital landscape
Ensures that influencer strategies and tactics have measurable results
Has incredible attention to detail and is capable of multi-tasking and coordinating several projects at once
Translates data and insights into actionable next steps for clients
Strong with data analysis, is easily able to pinpoint issues and opportunities within a data set
Prioritizes competing objectives and manages time with skill
Thrives in a fast-paced environment and enjoys bringing order to chaos
Likes to share and collaborate with peers in a remote environment
Possesses superior written and verbal communication skills
Possesses mature and measured judgment, and the ability to solve problems on their own
Works independently with minimal supervision
Has confidence, poise, and eloquence in client meetings and difficult situations
2+ years working for an influencer marketing agency and experience executing influencer campaigns and managing both client and influencer relationships
Solid understanding of omni-channel and digital marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companies
Excellent at communicating, presenting and approval from clients on new campaign strategies and initiatives
Working knowledge of attribution in digital marketing
Strong understanding of how influencer and affiliate marketing can work together
Bachelor’s degree or equivalent work experience
Ability to travel up to 15%
Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc

Benefits

AP PERKS & BENEFITS - WHAT WE OFFER
100% remote work for everyone
Group medical, dental, and vision coverage insurance (with opt-out benefits)
401K with matching
Open Paid Time Off
Summer & Holiday company-wide shut-down weeks in July and December
Volunteer and Birthday Time Off
Focus Fridays
Paid Parental Leave Benefits
Wellness, Technology & Education Allowances
Paid sabbatical leaves, donation matching, and more!!
Benefits may vary based on employment status or country location

Responsibilities

As the partner marketing landscape continues to evolve, various channels and tactics are coming together in exciting ways, and Acceleration Partners is leading the charge
Associate to provide white glove service to diverse brands investing in influencer marketing campaigns
This role is particularly focused on campaign execution, including but not limited to driving influencer recruitment, managing influencer partnerships, and owning campaign deliverables, tracking, and reporting
The Influencer Marketing Sr
Associate will also drive strategy by analyzing campaign performance, identifying success areas and/or challenge areas, and proactively implementing strategic measures to continuously optimize programs towards goals and objectives
The successful candidate will have strong experience in developing and managing successful, KPI-driven influencer marketing campaigns for consumer products and/or services companies
They will have working knowledge of the overall partner marketing landscape, including affiliate, and the ability to both develop comprehensive strategy as well as capably execute
The successful candidate will be a self-starter that can confidently plug in to any challenging situation with ease and can balance competing priorities well
INFLUENCER RECRUITMENT, NEGOTIATING & ONBOARDING – Sources new partnership opportunities and creates influencer casting lists
Diligently vets opportunities to ensure brand alignment, authenticity and relevancy prior to presenting to client for approval
Conducts outreach to approved partners and skillfully garners their engagement and participation in the campaign, negotiating when necessary
Supports influencers through campaign onboarding by developing and providing resources to streamline processes
INFLUENCER PARTNERSHIPS MANAGEMENT – Crafts program-wide influencer communications and vital creator resources
Guides influencers on content strategy and creation
Works with influencers to develop content timelines and ensures influencers stay on track with the schedules discussed
Collects content drafts and leads the content review process, including screening to ensure FTC guidelines are met
Closely works with influencers to adjust content strategy as needed, troubleshooting any signs of poor performance to optimize campaign towards goals and objectives
AUDITING, REPORTING & ANALYSIS – Accountable for auditing program content to ensure compliance with FTC regulations and brand guidelines
Ensures content is tracked accurately and regularly shared with client, along with placement insights, partner insights, and campaign pace towards KPI goals
Performs robust analysis of influencer campaigns using both social analytics and conversion metrics to identify performance trends and areas of opportunity
Proactively provides actionable recommendations to client backed by data and continuously refines strategy to drive growth at scale
Supports team in creation of customized strategy plans, detailed campaign performance summaries and comprehensive hindsight presentations that are delivered to clients
CLIENT SERVICE & COMMUNICATION - Consistently provides superior client service and escalates issues or key risks as appropriate
Works to ensure client develops trust in our team by delivering client outputs and communications in the AP way, consistently maintaining quality, accuracy, and precision
Develops and nurtures excellent relationships, supports team in promoting very high client satisfaction and retention rates, and an average 8.5 client rating
PORTFOLIO MANAGEMENT - Manages multiple campaigns with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives
Has full grasp of each client’s scope of work, delivering what is due under terms; maintains ability to identify new opportunities to drive client success while conjunctively identifying possible goal misalignments, getting to the root of an issue, and working with their team to bring solutions to resolve
Associate is contributing across a portfolio of influencer programs, collaborating with their team closely to ensure strong alignment with the campaign strategy in place
Influencer Marketing Sr
Associate is working with key client contacts to ensure brand alignment with recruitment efforts and content creation
Influencer Marketing Sr
Associate has become familiar with AP’s tools and solutions and is equipped to conduct casting for prospective influencers, execute content timelines with influencers, audit content, and ensure performance is tracked and measured
By 6 MONTHS… the Influencer Marketing Sr
Associate is owning execution of the day-to-day operations of multiple influencer programs with little guidance from their team
Challenging client or team situations are being managed with guidance from Associate Director, with Influencer Marketing Manager and Influencer Marketing Sr
Associate collaborating closely to bring a solutions-oriented approach to these situations proactively
Influencer Marketing Sr
Associate is regularly analyzing client data and strategically leveraging insights to optimize campaigns
Client accounts are being handled effectively and strategically, without dropping any balls, and clients are aware of and pleased with this outcome
Clients are being serviced profitably with AP targets, client KPI’s being met, and an average 8.5 client rating is being upheld across campaigns
Displays accountability, always meeting deadlines and keeping commitments
Hears and incorporates feedback from other team members, clients and partners

Senior Associate, Influencer Marketing

Job Type