Digital Marketing Manager job at jfandco. West Lafayette, IN.

jfandco is seeking a highly motivated Digital Marketing Manager to join our dynamic team. As a key player in our organization, you will be responsible for developing, implementing, and managing compelling online marketing strategies that will drive traffic, enhance our brand presence, and ultimately increase our revenue. Your expertise in digital marketing will help us identify and capitalize on new opportunities within the digital landscape. You will work closely with cross-functional teams, including content creators, designers, and sales, to create integrated marketing campaigns that resonate with our target audience. The ideal candidate should be well-versed in the latest digital marketing trends and technologies, and possess excellent analytical skills to assess campaign performance and make data-driven decisions. This role requires a blend of creativity and strategic thinking, coupled with a passion for staying ahead of the curve in the fast-paced world of digital marketing. If you're looking for a challenging and rewarding opportunity to make a significant impact on our marketing efforts and contribute to the growth of jfandco, we’d love to hear from you!

Responsibilities

Develop and execute comprehensive digital marketing strategies to enhance brand awareness and drive traffic.
Manage and optimize PPC campaigns across various platforms including Google Ads and social media.
Analyze and report on the performance of digital marketing campaigns, using insights to improve future strategies.
Oversee the creation of engaging content for websites, social media, and email marketing that aligns with brand voice and goals.
Collaborate with design and development teams to improve user experience and engagement across digital channels.
Stay updated on industry trends, technologies, and best practices to ensure jfandco's digital marketing efforts are innovation-led.
Manage and mentor a team of digital marketing specialists, offering guidance and support to help them achieve their goals.

Requirements

Bachelor's degree in Marketing, Communications, or a related field; Master's degree is a plus.
Minimum of 5 years of experience in digital marketing, preferably in a managerial role.
Proficiency in digital marketing tools such as Google Analytics, SEMrush, and Hootsuite.
Strong understanding of SEO, PPC, email marketing, and social media marketing techniques.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Outstanding communication and interpersonal skills to collaborate effectively with various teams.
Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment.

Benefits

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Short Term & Long Term Disability
Training & Development

Qualifications

The ideal candidate should be well-versed in the latest digital marketing trends and technologies, and possess excellent analytical skills to assess campaign performance and make data-driven decisions
This role requires a blend of creativity and strategic thinking, coupled with a passion for staying ahead of the curve in the fast-paced world of digital marketing
Minimum of 5 years of experience in digital marketing, preferably in a managerial role
Proficiency in digital marketing tools such as Google Analytics, SEMrush, and Hootsuite
Strong understanding of SEO, PPC, email marketing, and social media marketing techniques
Excellent analytical skills with the ability to interpret data and make data-driven decisions
Outstanding communication and interpersonal skills to collaborate effectively with various teams
Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment

Benefits

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Short Term & Long Term Disability
Training & Development

Responsibilities

As a key player in our organization, you will be responsible for developing, implementing, and managing compelling online marketing strategies that will drive traffic, enhance our brand presence, and ultimately increase our revenue
Your expertise in digital marketing will help us identify and capitalize on new opportunities within the digital landscape
You will work closely with cross-functional teams, including content creators, designers, and sales, to create integrated marketing campaigns that resonate with our target audience
Develop and execute comprehensive digital marketing strategies to enhance brand awareness and drive traffic
Manage and optimize PPC campaigns across various platforms including Google Ads and social media
Analyze and report on the performance of digital marketing campaigns, using insights to improve future strategies
Oversee the creation of engaging content for websites, social media, and email marketing that aligns with brand voice and goals
Collaborate with design and development teams to improve user experience and engagement across digital channels
Stay updated on industry trends, technologies, and best practices to ensure jfandco's digital marketing efforts are innovation-led
Manage and mentor a team of digital marketing specialists, offering guidance and support to help them achieve their goals

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Digital Marketing Manager at jfandco West Lafayette, IN

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