Description

Publix Super Markets tops the list of privately-owned supermarkets in the US. We hold no long-term debt and continue to grow year after year. Publix and our associates excel in community involvement, volunteerism, and environmental sustainability. Our collective commitment to diversity has contributed to our success in being a great place to work and shop. It's satisfying to work for - and be an owner in - a Fortune 100 company that is widely recognized as a leader in the supermarket industry.

Within our Customer Care and Social Media department, the Social Media Manager of Brand Advancement leads the strategy of organic social media content inspiring powerful connections with followers, fostering loyalty, positive sentiment, and love for Publix. A world-class collaborator, the manager partners with departments throughout the organization to source opportunities creating content that is both informative and engaging for the Publix brand.

In Publix's corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix's corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.

What you'll do

lead the strategy of organic social media content driving positive engagement, customer advocacy, and affinity for the Publix brand
develop an audience-focused content strategy for social media channels
lead, motivate and develop a team of brand storytellers who bring stories to life through engaging content that resonates with our followers

Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.

Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.

Year End Bonus

As a year-end bonus to associates, Publix issues one month's extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above

Required Qualifications

Bachelor's degree in Communications, Marketing, Journalism or related discipline
at least seven years of social media communications planning and execution
at least three years of social media management, including social content and community management experience
at least three years of social media, marketing, and brand strategy experience
at least two years in a management or supervisory role
knowledge of the Publix brand, history and culture
knowledge of general business principles, retail, and grocery industry standards
strong knowledge of business analysis
strong knowledge of campaign planning
intermediate skills with Microsoft Outlook, Word, Excel, PowerPoint, SharePoint
expert knowledge and understanding of social media platforms, scheduling tools and social media analytics
expert knowledge in audience research principles, methodology and analysis
expert knowledge in crisis communication practices
willingness to work a flexible schedule, including evenings, weekends, and holidays
willingness to be on call 24/7, and travel locally and/or overnight

Preferred Qualifications

Master's degree in Communications, Marketing, Journalism or related discipline or MBA
ten or more years of experience in social media communications planning and execution
five or more years of social media management experience, including social content and community management
five or more years of social media, marketing, and brand strategy experience
three or more years of management or supervisory experience
knowledge of Publix customer-facing and internal technology systems, applications and CCSM applications
knowledge of Publix's organizational structure in both Retail Operations and key support areas
knowledge of department and company organizational structure, including roles and responsibilities of key associates
experience with social media aggregating and listening tool(s) such as Sprinklr
experience with social media engagement and publishing tools
strong knowledge of grocery/retail, consumer, and competitive environments

Benefits Information

Employee stock ownership plan that contributes Publix stock to associates each year at no cost
An opportunity to purchase additional shares of our privately-held stock
401(k) retirement savings plan
Group health, dental and vision plans plan
Paid Time Off
Paid Parental Leave
Short- and long-term disability insurance
Tuition reimbursement
Free hot lunches (buffet-style) at facilities with a cafeteria
Visit our website to see all of our benefits: Benefits - Jobs (publix.com)

Qualifications

Bachelor's degree in Communications, Marketing, Journalism or related discipline
at least seven years of social media communications planning and execution
at least three years of social media management, including social content and community management experience
at least three years of social media, marketing, and brand strategy experience
at least two years in a management or supervisory role
knowledge of the Publix brand, history and culture
knowledge of general business principles, retail, and grocery industry standards
strong knowledge of business analysis
strong knowledge of campaign planning
intermediate skills with Microsoft Outlook, Word, Excel, PowerPoint, SharePoint
expert knowledge and understanding of social media platforms, scheduling tools and social media analytics
expert knowledge in audience research principles, methodology and analysis
expert knowledge in crisis communication practices
willingness to work a flexible schedule, including evenings, weekends, and holidays
willingness to be on call 24/7, and travel locally and/or overnight

Benefits

Year End Bonus
As a year-end bonus to associates, Publix issues one month's extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year
This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above
Employee stock ownership plan that contributes Publix stock to associates each year at no cost
An opportunity to purchase additional shares of our privately-held stock
401(k) retirement savings plan
Group health, dental and vision plans plan
Paid Time Off
Paid Parental Leave
Short- and long-term disability insurance
Tuition reimbursement
Free hot lunches (buffet-style) at facilities with a cafeteria
Visit our website to see all of our benefits: Benefits - Jobs (publix.com)

Responsibilities

lead the strategy of organic social media content driving positive engagement, customer advocacy, and affinity for the Publix brand
develop an audience-focused content strategy for social media channels
lead, motivate and develop a team of brand storytellers who bring stories to life through engaging content that resonates with our followers

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