Dandy is transforming the massive ($200B) but antiquated dental industry. Backed by some of the world's leading venture capital investors, we are on an ambitious mission to integrate and simplify every function of the dental practice through technology. By building the operating system for every dental office in America, Dandy is empowering dentists with technology, innovation, and world-class support to achieve more for their practice, their people, and their patients.

About the Role

We are seeking a Growth Marketing Manager to join our Growth Marketing team and lead our Email, SMS, and Direct Mail marketing efforts. This role will be responsible for channel strategy and end-to-end management, ensuring they effectively engage, nurture, and convert prospects. The ideal candidate has a strong background in performance marketing and is highly skilled in email marketing with Marketo. Experience in a B2B software company is preferred. This individual will focus on executing data-driven marketing campaigns that drive measurable business impact.

What You'll Do

Email and SMS Program Strategy & Management

Develop the Email and SMS campaign, nurture, and automation strategy to deliver against Dandy's SMB & Enterprise customer acquisition targets.
Prioritize and allocate resources to deliver the best performance outcome.
Develop segmentation strategies to personalize messaging and optimize engagement.
Manage and optimize automated workflows, trigger-based campaigns, and A/B testing to improve performance.
Collaborate with cross-functional teams to develop content, creative, and promotional strategies.
Ensure best practices in email deliverability, audience targeting, and conversion optimization.

Direct Mail Program Strategy & Management

Develop the Direct Mail campaign and automation strategy to deliver against Dandy's SMB & Enterprise customer acquisition targets.
Allocate budget and prioritize resources to deliver the best performance outcome.
Develop segmentation & personalization strategies to improve Direct Mail response rates.
Partner with vendors and internal stakeholders to oversee production, personalization, segmentation and distribution.
Analyze the performance of direct mail efforts and optimize for ROI and engagement.

Performance Marketing & Optimization

Establish KPIs, track performance, and generate actionable insights.
Analyze campaign data to measure effectiveness and make data-driven budget & resource optimizations.
Drive continuous improvement through testing, reporting, and strategic iteration.

Collaboration & Cross-Functional Leadership

Work closely with Product Marketing, Marketing Operation, Sales and Creative teams to develop the content strategy, audience targeting, and campaign execution.
Partner with the Marketing Operations teams to ensure seamless integration of marketing technologies.
Partner with Sales to optimize outreach strategies to improve response rates.
Stay ahead of industry trends and innovations in email, SMS, and direct mail marketing.

What We're Looking For

5+ years of experience in performance marketing, demand generation, or lifecycle marketing, with a focus on Email, SMS, and Direct Mail.
Expertise in Marketo and experience managing email marketing at scale.
Proven track record in performance-driven marketing with a focus on data, analytics, and optimization.
Experience working in a B2B software or tech company preferred.
Strong analytical mindset with the ability to measure success and iterate on performance.
Ability to manage multiple projects and priorities in a fast-paced environment.
Excellent communication skills and ability to work cross-functionally.

Bonus Points For

Experience with multi-channel marketing automation and CRM platforms.
Background in B2B or high-growth tech environments.
Familiarity with direct mail marketing tools and strategies.
A passion for testing, learning, and optimizing campaigns for growth.

For full time positions, we offer a wide range of best in class, comprehensive and inclusive employee benefits including healthcare, dental, parental planning, mental health benefits, a 401(k) plan, and paid time off.

Dandy is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics.

Dandy also fully complies with the Americans with Disabilities Act (ADA). We are dedicated to embracing challenges and creating an accessible, inclusive workplace for all individuals. If you require any accommodations for your interview or have any questions beforehand, rest assured that we will do everything we can to meet your needs. Visit Dandy Careers for more!

Qualifications

The ideal candidate has a strong background in performance marketing and is highly skilled in email marketing with Marketo
5+ years of experience in performance marketing, demand generation, or lifecycle marketing, with a focus on Email, SMS, and Direct Mail
Expertise in Marketo and experience managing email marketing at scale
Proven track record in performance-driven marketing with a focus on data, analytics, and optimization
Strong analytical mindset with the ability to measure success and iterate on performance
Ability to manage multiple projects and priorities in a fast-paced environment
Excellent communication skills and ability to work cross-functionally
Experience with multi-channel marketing automation and CRM platforms
Background in B2B or high-growth tech environments
Familiarity with direct mail marketing tools and strategies
A passion for testing, learning, and optimizing campaigns for growth

Benefits

For full time positions, we offer a wide range of best in class, comprehensive and inclusive employee benefits including healthcare, dental, parental planning, mental health benefits, a 401(k) plan, and paid time off

Responsibilities

This role will be responsible for channel strategy and end-to-end management, ensuring they effectively engage, nurture, and convert prospects
This individual will focus on executing data-driven marketing campaigns that drive measurable business impact
Email and SMS Program Strategy & Management:
Develop the Email and SMS campaign, nurture, and automation strategy to deliver against Dandy's SMB & Enterprise customer acquisition targets
Prioritize and allocate resources to deliver the best performance outcome
Develop segmentation strategies to personalize messaging and optimize engagement
Manage and optimize automated workflows, trigger-based campaigns, and A/B testing to improve performance
Collaborate with cross-functional teams to develop content, creative, and promotional strategies
Ensure best practices in email deliverability, audience targeting, and conversion optimization
Develop the Direct Mail campaign and automation strategy to deliver against Dandy's SMB & Enterprise customer acquisition targets
Allocate budget and prioritize resources to deliver the best performance outcome
Develop segmentation & personalization strategies to improve Direct Mail response rates
Partner with vendors and internal stakeholders to oversee production, personalization, segmentation and distribution
Analyze the performance of direct mail efforts and optimize for ROI and engagement
Establish KPIs, track performance, and generate actionable insights
Analyze campaign data to measure effectiveness and make data-driven budget & resource optimizations
Drive continuous improvement through testing, reporting, and strategic iteration
Collaboration & Cross-Functional Leadership:
Work closely with Product Marketing, Marketing Operation, Sales and Creative teams to develop the content strategy, audience targeting, and campaign execution
Partner with the Marketing Operations teams to ensure seamless integration of marketing technologies
Partner with Sales to optimize outreach strategies to improve response rates
Stay ahead of industry trends and innovations in email, SMS, and direct mail marketing

✨ Job alerts

✨ Job alerts

Growth Marketing Manager

Growth Marketing Manager

Pax & Beneficia LLC is hiring: Social Media Manager in Carrollton