Digital Marketing Manager

Department: Sales & Marketing

Employment Type: Permanent

Location: Chelsea, London

Description

St George, a division of Berkeley Group is committed to creating exciting, enduring places where people love to live, work and relax communities where homes are filled with natural light, adaptable in design, and crafted to the highest standards. St George developments are shaped by thoughtful placemaking, with inviting public spaces that promote well‑being, encourage social connection, and foster a true sense of belonging.

The portfolio includes transformative schemes such as London Dock, Camden Goods Yard, Wandsworth Mills, The Green Quarter, Silkstream, and Grand Union. These high‑profile regeneration projects exemplify our approach to revitalising strategic brownfield sites into vibrant, mixed‑use neighbourhoods, seamlessly integrating homes with retail, leisure, and cultural amenities, all set within richly landscaped environments. From riverside communities to innovation‑led lifestyle hubs, St George is helping to shape some of London's most ambitious urban destinations, driving economic growth, enhancing connectivity, and delivering sustainable long‑term value for residents, investors, and the capital as a whole.

The role

The Digital Marketing Executive is responsible for managing the business' digital footprint across multiple platforms. You will play a key role in promoting our property developments, increasing website traffic, and generating qualified leads through digital channels.

Online Platform Management

Work with Development Marketing Managers and appointed media agency to plan, book, measure and optimise digital media campaigns.
Manage updates to MyHomePlus for each phase launch and work with Customer Experience and sales teams to increase customer sign‑ups.
Work with Development Marketing Managers to ensure portal listings most effectively showcase our developments and follow best practice guidance.
Maintain and update development Google My Business and HomeViews, working with Customer Experience and Customer Service teams to formulate and post responses as required.
Work with BG Creative teams and appointed agencies to monitor and optimise digital campaign performance to meet KPIs.
Own digital marketing checklists and work with sales and marketing teams to ensure that actions are closed out.

Email Marketing

Manage a group wide EDM schedule and roll out to sales databases, acting as brand guardian and monitoring effectiveness.
A/B test subject lines and content, working with BG Creative and Development Marketing Managers to optimise effectiveness.

Social Media Marketing

Manage monthly social media calendar across all sites, ensuring content is engaging, aligned and on‑brand.
Monitor engagement, respond to queries, and track performance metrics. Suggest ways to increase engagement.

Website & SEO

Managing development and corporate web pages and online portals to ensure information is accurate and up to date, and working with Berkeley Group teams to enhance and improve.
Collaborate with Development Marketing Managers and web team to improve UX and lead conversion across development web pages.

Content Creation

Assist in developing digital content such as blog posts, newsletters, videos and virtual tours.
Coordinate with design teams or agencies for visual content as required.

Analytics & Reporting

Use available reporting tools to track campaign performance.
Prepare regular reports and recommendations for continuous improvement.

Change & Adoption

Drive adoption of new digital tools and platforms, in conjunction with Group Digital teams.
Provide training, guidance, and documentation to ensure successful usage.
Champion innovation in digital marketing approaches within the property sector.

Experience required

Skills

Strong understanding of digital lead generation and sales funnels.
Excellent copywriting and content creation skills.
Ability to effectively present information and produce reports.
Ability to work logically, prioritise tasks and meet deadlines.
Thorough, accurate and an excellent eye for detail.
Effective listening and communication skills.
Highly organised, detail‑oriented, and able to manage multiple projects simultaneously.

Personal Attributes

Creative and innovative.
A positive team player.
Flexible and adaptable.
Proactive, dynamic and willing to take on new tasks.
Ability to cope under pressure and multi‑task.

Why join us?

25 days annual leave, increasing with service to 33 days.
Health and wellbeing benefits including Private Medical Insurance.
Lifestyle benefits including access to an online discount platform.
Berkeley Foundation volunteer day.
Private pension plan.
Group life assurance.

The standard default full-time working hours in the office are 8am-5pm with core working hours 9am-4pm.

Internal applicants: If you're an internal applicant, please ensure you've informed your line manager of your intention to apply for this position.

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