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Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

The Marketing Lead, a key role within our downstream marketing team, is responsible for leading market positioning, marketing programs and developing the Global market strategy to drive sales growth and achieve income objectives for the Benchtop Blood Analysis product portfolio. This role involves building and maintaining relationships with internal and external stakeholders, as well as identifying and executing product marketing launches and initiatives to ensure future growth. This role can be based in our headquarters in Walpole, MA or remote anywhere in the US East Coast time zone areas.

The Marketing Lead , a key role within our downstream marketing team, is responsible for leading market positioning, marketing programs and developing the Global market strategy to drive sales growth and achieve income objectives for the Benchtop Blood Analysis product portfolio. This role involves building and maintaining relationships with internal and external stakeholders, as well as identifying and executing product marketing launches and initiatives to ensure future growth.

Key Responsibilities

Promotional Strategy Development: Oversee the development of promotional strategies, create sales support materials and educational aids, and explore new channels to boost market share and achieve sales excellence.
Market Strategy Leadership: Develop and take ownership of the market strategy for the Benchtop Blood Analysis product portfolio , ensuring effective product positioning across diverse customer segments.
Opportunity Identification: Identify , evaluate, and capitalize on business opportunities through the development of new and enhanced products, product applications, educational programs, and customer services, with a focus on key opinion leaders, customers, the sales force, and distributor channels.
Collaborative Marketing Support: Collaborate with internal and external stakeholders to promote assigned products. Tasks encompass developing strategic direction, conducting market assessments, forecasting, communicating product and competitive updates, managing inventory, participating in conferences, launching new products/programs, creating marketing materials, navigating approval processes, and optimizing distribution channels .
Opportunity Evaluation: Assess present and future opportunities through gathering customer feedback, monitoring procedural trends, analyzing competitive landscapes, reviewing complaints, observing prevalent complications, and evaluating reimbursement in critical procedural domains .
Product Launch Leadership: Take charge of product launch initiatives, overseeing content creation, sales education programs, commercialization planning and execution, field communication, sales initiatives, presentations, and forecasting.
Relationship Management: Cultivate and sustain enduring relationships with both internal and external stakeholders, encompassing the regional marketing and salesforce, customer service, marketing operations and communications, logistics , clinical affairs, legal, R&D, regulatory, quality, and key customers.

Qualifications

Education: Bachelor’s degree in sciences, business management or a related field; MBA or relevant advanced degree preferred.
Experience: At least 8 years of successful product marketing /commercial experience in the in-vitro diagnostic testing industry . Must possess extensive knowledge and proven experience in blood gas testing.
Industry Knowledge: Deep understanding of the POC testing market, including current trends, technologies, regulatory environment, and competitive landscape.
Skills: Exceptional strategic thinking, analytical, and problem-solving skills; excellent communication, presentation, and interpersonal skills.
Travel: Ability to travel globally (approximately 20 % or as required ) to support business objectives

Equal Employment Opportunity Statement

Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here .

Reasonable Accommodations

Siemens Healthineers is committed to equal employment opportunity. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations.

If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form here . If you’re unable to complete the form, you can reach out to our HR People Connect People Contact Center for support at peopleconnectvendorsnam.func@siemens-healthineers.com . Please note HR People Connect People Contact Center will not have visibility of your application or interview status.

Pay Transparency Non-Discrimination Provision

Siemens Healthineers follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here

California Privacy Notice

California residents have the right to receive additional notices about their personal information. To learn more, click here .

A Successful candidate must be able to work with controlled technology in accordance with US export control law when required. It is Siemens Healthineers’ policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.”

We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open.

Equal Employment Opportunity Posters

Who we are : We are a team of more than 73,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everyw Sustainably.

To find out more about Siemens Healthineers businesses, please visit our company page here .

The annual base pay for this position is

Min $119,600 - Max $179,400

Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.

Equal Employment Opportunity Statement: Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law: Applicants and employees are protected under Federal law from discrimination.

Reasonable Accommodations: Siemens Healthineers is committed to equal employment opportunity. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations.

If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form here . If you’re unable to complete the form, you can reach out to our HR People Connect People Contact Center for support at peopleconnectvendorsnam.func@siemens-healthineers.com. Please note HR People Connect People Contact Center will not have visibility of your application or interview status.

California Privacy Notice: California residents have the right to receive additional notices about their personal information.

Export Control: “A successful candidate must be able to work with controlled technology in accordance with US export control law.” “It is Siemens Healthineers’ policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.”

Data Privacy: We care about your data privacy (https://www.siemens-healthineers.com/careers/recruitment-application-privacy-notice) and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open.

Beware of Job Scams: Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as Siemens Healthineers recruiters/employees. These scammers may attempt to collect your confidential personal or financial information. If you are concerned that an offer of employment with Siemens Healthineers might be a scam or that the recruiter is not legitimate, please verify by searching for the posting on the Siemens Healthineers career site.

To all recruitment agencies: Siemens Healthineers does not accept agency resumes. Please do not forward resumes to our jobs alias, employees, or any other company location. Siemens Healthineers is not responsible for any fees related to unsolicited resumes.

Qualifications

Experience: At least 8 years of successful product marketing /commercial experience in the in-vitro diagnostic testing industry
Must possess extensive knowledge and proven experience in blood gas testing
Industry Knowledge: Deep understanding of the POC testing market, including current trends, technologies, regulatory environment, and competitive landscape
Skills: Exceptional strategic thinking, analytical, and problem-solving skills; excellent communication, presentation, and interpersonal skills
Travel: Ability to travel globally (approximately 20 % or as required ) to support business objectives
A Successful candidate must be able to work with controlled technology in accordance with US export control law when required
It is Siemens Healthineers’ policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.”
Export Control: “A successful candidate must be able to work with controlled technology in accordance with US export control law.” “It is Siemens Healthineers’ policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.”

Benefits

Siemens Healthineers follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision
Min $119,600 - Max $179,400
Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan
life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time

Responsibilities

This role involves building and maintaining relationships with internal and external stakeholders, as well as identifying and executing product marketing launches and initiatives to ensure future growth
This role can be based in our headquarters in Walpole, MA or remote anywhere in the US East Coast time zone areas
The Marketing Lead , a key role within our downstream marketing team, is responsible for leading market positioning, marketing programs and developing the Global market strategy to drive sales growth and achieve income objectives for the Benchtop Blood Analysis product portfolio
This role involves building and maintaining relationships with internal and external stakeholders, as well as identifying and executing product marketing launches and initiatives to ensure future growth
Promotional Strategy Development: Oversee the development of promotional strategies, create sales support materials and educational aids, and explore new channels to boost market share and achieve sales excellence
Market Strategy Leadership: Develop and take ownership of the market strategy for the Benchtop Blood Analysis product portfolio , ensuring effective product positioning across diverse customer segments
Opportunity Identification: Identify , evaluate, and capitalize on business opportunities through the development of new and enhanced products, product applications, educational programs, and customer services, with a focus on key opinion leaders, customers, the sales force, and distributor channels
Collaborative Marketing Support: Collaborate with internal and external stakeholders to promote assigned products
Tasks encompass developing strategic direction, conducting market assessments, forecasting, communicating product and competitive updates, managing inventory, participating in conferences, launching new products/programs, creating marketing materials, navigating approval processes, and optimizing distribution channels
Opportunity Evaluation: Assess present and future opportunities through gathering customer feedback, monitoring procedural trends, analyzing competitive landscapes, reviewing complaints, observing prevalent complications, and evaluating reimbursement in critical procedural domains
Product Launch Leadership: Take charge of product launch initiatives, overseeing content creation, sales education programs, commercialization planning and execution, field communication, sales initiatives, presentations, and forecasting
Relationship Management: Cultivate and sustain enduring relationships with both internal and external stakeholders, encompassing the regional marketing and salesforce, customer service, marketing operations and communications, logistics , clinical affairs, legal, R&D, regulatory, quality, and key customers

Global Marketing Lead, Benchtop Blood Analysis Portfolio

Job Type