About Us

We are the proud owners of The West End Hotel and Airbnb, a boutique hospitality experience located in the Central West End of St. Louis. With a mix of hotel rooms and extended-stay Airbnb units, our property offers a unique experience that blends convenience, style, and community. We have 45 Room hotel & 18 Airbnbs within the same area. We are also expanding the hotel to add 13 more rooms with amenities like pickleball court, outdoor entertainment area, etc.

Currently, many of our bookings come through third-party platforms like Airbnb, Expedia, and Booking.com. Our goal is to shift this dynamic and build a loyal customer base that books directly through our website.

Project Objective

We are seeking a skilled digital marketing agency or freelancer with proven experience in the hospitality industry to help us:

Build a strong digital presence

Grow and engage our social media following

Drive traffic and increase direct bookings via our website

Scope of Work

1. Digital Presence & Brand Building (In scope)

Audit current digital assets and recommend improvements

Develop a cohesive brand identity across platforms (IG, FB, TikTok, Google, etc.)

2. Social Media Marketing (In scope)

Create a monthly content calendar

Post engaging, branded content (photos, videos, reels, promotions, guest reviews)

Respond to DMs and engage with the local STL audience

3. Email Marketing (In scope)

Design and implement email campaigns for past guests, event promotions, and seasonal offers

Build segmented mailing lists

4. Influence marketing (In scope - budget based)

Identify key travel influencers and enroll

5. Paid Advertising (Already in place - out of scope)

We already have a successful digital partner who takes care of our google ads with a good result.

Ideal Candidate or Agency Will Have

Proven experience in hospitality or short-term rental marketing

Strong content creation and design skills

Demonstrable results increasing direct bookings for past clients

Experience with website traffic analytics, conversion optimization

Excellent English writing and communication skills

Deliverables & KPIs

Monthly reports on direct bookings, and social engagement

Growth in direct bookings from 10% to 20% in 6 months.

Engagement metrics: follower count, likes, shares, and clicks to site

Please include

A brief overview of your hospitality marketing experience

Case studies or links to successful campaigns

How to Apply

Please include the word "HospitalityPro" in your application to confirm you've read this post. We look forward to working with someone who understands our vision and is excited to help us grow our direct booking channel.

Qualifications

We are seeking a skilled digital marketing agency or freelancer with proven experience in the hospitality industry to help us:
Proven experience in hospitality or short-term rental marketing
Strong content creation and design skills
Demonstrable results increasing direct bookings for past clients
Experience with website traffic analytics, conversion optimization
Excellent English writing and communication skills
Case studies or links to successful campaigns

Benefits

Influence marketing (In scope - budget based)
Monthly reports on direct bookings, and social engagement

Responsibilities

Build a strong digital presence
Drive traffic and increase direct bookings via our website
Digital Presence & Brand Building (In scope)
Audit current digital assets and recommend improvements
Develop a cohesive brand identity across platforms (IG, FB, TikTok, Google, etc.)
Post engaging, branded content (photos, videos, reels, promotions, guest reviews)
Respond to DMs and engage with the local STL audience
Email Marketing (In scope)
Design and implement email campaigns for past guests, event promotions, and seasonal offers
Build segmented mailing lists
Identify key travel influencers and enroll
Paid Advertising (Already in place - out of scope)
Growth in direct bookings from 10% to 20% in 6 months

Digital Marketing Agency or Freelancer Needed to Drive Direct Bookings for Boutique Hotel

Job Type