Posting Information

Department

School of Law-360001

Career Area

Public Relations/Communications/Marketing

Is this an internal only recruitment?

No

Posting Open Date

06/13/2025

Application Deadline

06/23/2025

Position Type

Permanent Staff (SHRA)

Position Title

Public Comm Specialist - Journey

Salary Grade Equivalent

NC13/GN10

Working Title

Strategic Digital and Marketing Specialist

Position Number

00058883

Vacancy ID

P020410

Full-time/Part-time Permanent/Time-Limited

Full-time Permanent

If time-limited, estimated duration of appointment

Hours per week

40

Work Schedule

Monday – Friday, 8:00am to 5:00 pm

Work Location

CHAPEL HILL, NC

Position Location

North Carolina, US

Hiring Range

$56,900 - $67,000

Pay Band Information

To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet.

Position Summary Information

Be a Tar Heel!

A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation’s top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

Primary Purpose of Organizational Unit

The University of North Carolina, School of Law aspires to be a great public law school. Toward this end, it pursues a fourfold mission: to prepare outstanding lawyers and leaders for the bar, the bench, all public and private law settings, and public service; to make nationally and internationally significant legal and policy contributions through an ambitious agenda of research and scholarship; to instill lifelong ethical values, dedication to the cause of justice and a lasting commitment to pro bono and public service; and, to serve the legal profession, the people and institutions of North Carolina, the nation and the world.

Position Summary

UNC School of Law seeks a Strategic Digital and Marketing Specialist to join the Office of Communications. This role reports to the Assistant Dean for Communications and works with the team to strategically plan and create content for the law school’s social media, digital marketing efforts and promotional videos. Responsibilities include creating digital content, photography, video production, social media listening and reporting, graphic design, writing for the web, and conducting market research. This role will perform budgetary responsibilities and manage the production for print and digital projects ensuring they are completed on time and on budget.

Minimum Education and Experience Requirements

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Required Qualifications, Competencies, and Experience

Ability create visual and written content and strategy for social media (Twitter, Instagram, Facebook,LinkedIn, YouTube) and other digital marketing platforms
Knowledge of of graphic design and layout, expertise using design software (Adobe Creative Suite,

Canva)

Knowledge of AP Style and best practices for writing for the web
Excellent written, digital and oral communication skills
Demonstrated commitment to incorporating principles of diversity, equity and inclusion in all

communication materials

Excellent organizational skills to include managing time and deadlines, prioritizing tasks, and leading

projects

Ability to shift priorities to meet demands and deadlines
Ability to manage Budget
Ability to work with vendors to execute comprehensive marketing decisions
Excellent customer service skills which include active listening, positive attitude, interpersonal skills, and timely delivery of content and services.

Preferred Qualifications, Competencies, and Experience

Multimedia storytelling and strategy.

Required Licenses/Certifications

Special Physical/Mental Requirements

Campus Security Authority Responsibilities

Not Applicable.

Position/Schedule Requirements

Qualifications

A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation’s top public universities
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience
All degrees must be received from appropriately accredited institutions
Ability create visual and written content and strategy for social media (Twitter, Instagram, Facebook,LinkedIn, YouTube) and other digital marketing platforms
Knowledge of of graphic design and layout, expertise using design software (Adobe Creative Suite,
Knowledge of AP Style and best practices for writing for the web
Excellent written, digital and oral communication skills
Demonstrated commitment to incorporating principles of diversity, equity and inclusion in all
Excellent organizational skills to include managing time and deadlines, prioritizing tasks, and leading
Ability to shift priorities to meet demands and deadlines
Ability to manage Budget
Ability to work with vendors to execute comprehensive marketing decisions
Excellent customer service skills which include active listening, positive attitude, interpersonal skills, and timely delivery of content and services
Multimedia storytelling and strategy

Benefits

Salary Grade Equivalent
Full-time Permanent
Monday – Friday, 8:00am to 5:00 pm
$56,900 - $67,000
To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet
University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events
UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance

Responsibilities

Hours per week
This role reports to the Assistant Dean for Communications and works with the team to strategically plan and create content for the law school’s social media, digital marketing efforts and promotional videos
Responsibilities include creating digital content, photography, video production, social media listening and reporting, graphic design, writing for the web, and conducting market research
This role will perform budgetary responsibilities and manage the production for print and digital projects ensuring they are completed on time and on budget

Strategic Digital and Marketing Specialist

Job Type