Responsibilities

TikTok's Global Business Marketing (GBM) team exists to help brands show up in ways that are authentic, effective, and grounded in culture. Within GBM, the Marketing Solutions team is responsible for bringing TikTok’s advertising products and solutions to life through compelling marketing strategies, narratives, and content that drive business impact. We are seeking a Manager, Global Marketing Solutions to join the Brand team and lead marketing for TikTok’s video solutions — shaping how they come to life for marketers around the world. This role will develop global marketing narratives, messaging, content, and go-to-market materials that help brands and agencies understand the power of video on TikTok. The ideal candidate has a background in marketing strategy, digital video, and advertising, with experience translating complex product offerings into clear, compelling client solutions. They are a creative thinker and strategic storyteller — able to articulate how TikTok’s video ecosystem uniquely solves brand challenges and unlocks business growth. This person will work closely with product, research, regional marketing, and marcomms teams to craft end-to-end marketing plans, elevate TikTok’s video narrative, and drive scaled adoption of TikTok’s premium video products. Responsibilities: - Lead the development of marketing narratives, product positioning and messaging frameworks that communicate the value of TikTok’s video solutions. - Partner closely with product, sales and regional marketing teams to shape how we tell the story of video on TikTok to marketers and advertisers. - Identify thought leadership and storytelling opportunities to shift perception of TikTok's video solutions with video buying audiences. - Align product and business priorities to craft messaging and marketing collateral for industry events. - Collaborate with creative and production teams to develop scalable marketing materials designed for global use and regional adaptation. - Stay close to TikTok’s video ad product roadmap, innovation pipeline and understand our ecosystem of ad formats inside and out to inform marketing strategy and content planning.

Qualifications

Minimum Qualifications - 5+ years of experience in integrated marketing, brand strategy, product marketing, or digital media — ideally with expertise in video advertising or platforms. - Be an expert in the digital and short form video advertising space. Deep understanding of digital video trends, ad formats, and evolving consumer viewing behaviors. - Strong writing, storytelling, and visual storytelling skills — with experience translating complex products into clear, client-friendly language and familiarity with building impactful keynote/presentation materials. - Proven ability to build marketing strategies and content plans that drive understanding, product adoption, and excitement. - Experience managing multiple projects, collaborating across teams, and driving consensus among stakeholders. - Excellent communication and interpersonal skills. - Passion for TikTok, creativity, and the future of video. Preferred Qualifications - Experience working for or with digital video platforms. - Familiarity with brand marketing challenges within the video or media landscape. - Experience in integrated marketing campaigns across digital, social, experiential, or content marketing. - Passion for creativity, culture, and the evolving role of video in marketing. - Comfortable working in a fast-paced, global environment with ambiguity and change.

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $112000 - $180000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

https://tinyurl.com/RA-request

Qualifications

Minimum Qualifications - 5+ years of experience in integrated marketing, brand strategy, product marketing, or digital media — ideally with expertise in video advertising or platforms
Be an expert in the digital and short form video advertising space
Deep understanding of digital video trends, ad formats, and evolving consumer viewing behaviors
Strong writing, storytelling, and visual storytelling skills — with experience translating complex products into clear, client-friendly language and familiarity with building impactful keynote/presentation materials
Proven ability to build marketing strategies and content plans that drive understanding, product adoption, and excitement
Experience managing multiple projects, collaborating across teams, and driving consensus among stakeholders
Excellent communication and interpersonal skills
Passion for TikTok, creativity, and the future of video
Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

Benefits

【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $112000 - $180000 annually
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location
Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units
Benefits may vary depending on the nature of employment and the country work location
Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others
Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Responsibilities

TikTok's Global Business Marketing (GBM) team exists to help brands show up in ways that are authentic, effective, and grounded in culture
This role will develop global marketing narratives, messaging, content, and go-to-market materials that help brands and agencies understand the power of video on TikTok
The ideal candidate has a background in marketing strategy, digital video, and advertising, with experience translating complex product offerings into clear, compelling client solutions
They are a creative thinker and strategic storyteller — able to articulate how TikTok’s video ecosystem uniquely solves brand challenges and unlocks business growth
This person will work closely with product, research, regional marketing, and marcomms teams to craft end-to-end marketing plans, elevate TikTok’s video narrative, and drive scaled adoption of TikTok’s premium video products
Responsibilities: - Lead the development of marketing narratives, product positioning and messaging frameworks that communicate the value of TikTok’s video solutions
Partner closely with product, sales and regional marketing teams to shape how we tell the story of video on TikTok to marketers and advertisers
Identify thought leadership and storytelling opportunities to shift perception of TikTok's video solutions with video buying audiences
Align product and business priorities to craft messaging and marketing collateral for industry events
Collaborate with creative and production teams to develop scalable marketing materials designed for global use and regional adaptation
Stay close to TikTok’s video ad product roadmap, innovation pipeline and understand our ecosystem of ad formats inside and out to inform marketing strategy and content planning
Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

Manager, Global Marketing Solutions - Video

Job Type