Digital Media Advertising Specialist

A fast-growing digital marketing agency is seeking a full-time Digital Media Advertising Specialist to plan, build, and manage high-performing paid media campaigns across multiple platforms. You’ll work with dynamic clients in the Washington, DC area and across the country, helping them meet real business goals through data-driven ad strategies and creative execution.

We offer fully remote work with a flexible schedule, though preference will be given to applicants based in DC, Maryland, or Virginia.

You Are

A results-driven ad strategist who understands how to turn business goals into high-impact campaigns. You’re confident navigating ad managers on platforms like Google, Meta, TikTok, LinkedIn, Yelp, Nextdoor, and more. You know how to select the right platform, audience, placements, and creatives to deliver results. You’re as comfortable writing ad copy as you are configuring a pixel or interpreting analytics.

Day-to-Day Responsibilities

Develop, launch, and optimize paid digital ad campaigns across platforms including Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, TikTok, Yelp, Nextdoor, and others.
Assess each client's business goals, target audience, and budget to determine the best platforms, campaign objectives, bidding strategies, and ad placements.
Write compelling ad copy that drives clicks and conversions across different audiences and formats.
Collaborate with our design team to assign, review, and optimize creative assets (graphics and videos) that align with campaign goals.
Install, configure, and test tracking pixels, UTMs, and custom conversions using tools like Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag.
Monitor and interpret campaign performance using analytics platforms (Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, etc.).
Make informed optimization decisions and recommendations based on real-time performance data.
Provide regular reporting on KPIs with clear, actionable insights for clients.
Stay up to date with platform updates, ad policies, and digital advertising trends.

Requirements

3+ years of experience managing paid digital ad campaigns across multiple platforms (Google, Meta, etc.)
Proven ability to design and optimize ad funnels based on objectives (awareness, traffic, leads, conversions, etc.)
Strong working knowledge of conversion tracking and analytics tools (GA4, GTM, Meta Events Manager)
Experience interpreting campaign data to recommend creative and strategic adjustments
Ability to confidently manage multiple clients and campaigns simultaneously. Agency experience is a plus!
Exceptional writing skills for ad copy, headlines, and CTAs
Organized, accountable, and able to prioritize competing tasks and deadlines
Strong client communication skills

Soft Skills

You’re equal parts creative and analytical, able to write a killer ad and know why it performs.
You thrive in fast-paced environments and adapt quickly to change.
You’re a proactive problem solver who can work independently and collaborate effectively with others.
You love turning raw performance data into actionable campaign insight.

Who We Are

It’s cliche, but we really are a work family who get together “just because” for holidays, company outings and happy hours.
Our clients are large corporations, non-profits, and small businesses. We value each one as much as the other.
We support you with training and tools and find value in fostering your professional goals and interests.
To learn more about our company culture and benefits, apply today!

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Work Location: Hybrid remote in Ashburn, VA 20147

Qualifications

A results-driven ad strategist who understands how to turn business goals into high-impact campaigns
You’re as comfortable writing ad copy as you are configuring a pixel or interpreting analytics
3+ years of experience managing paid digital ad campaigns across multiple platforms (Google, Meta, etc.)
Proven ability to design and optimize ad funnels based on objectives (awareness, traffic, leads, conversions, etc.)
Strong working knowledge of conversion tracking and analytics tools (GA4, GTM, Meta Events Manager)
Experience interpreting campaign data to recommend creative and strategic adjustments
Ability to confidently manage multiple clients and campaigns simultaneously
Exceptional writing skills for ad copy, headlines, and CTAs
Organized, accountable, and able to prioritize competing tasks and deadlines
Strong client communication skills
You’re equal parts creative and analytical, able to write a killer ad and know why it performs
You thrive in fast-paced environments and adapt quickly to change
You’re a proactive problem solver who can work independently and collaborate effectively with others
You love turning raw performance data into actionable campaign insight

Benefits

We support you with training and tools and find value in fostering your professional goals and interests
To learn more about our company culture and benefits, apply today!
Pay: $50,000.00 - $60,000.00 per year

Responsibilities

You’re confident navigating ad managers on platforms like Google, Meta, TikTok, LinkedIn, Yelp, Nextdoor, and more
You know how to select the right platform, audience, placements, and creatives to deliver results
Develop, launch, and optimize paid digital ad campaigns across platforms including Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, TikTok, Yelp, Nextdoor, and others
Assess each client's business goals, target audience, and budget to determine the best platforms, campaign objectives, bidding strategies, and ad placements
Write compelling ad copy that drives clicks and conversions across different audiences and formats
Collaborate with our design team to assign, review, and optimize creative assets (graphics and videos) that align with campaign goals
Install, configure, and test tracking pixels, UTMs, and custom conversions using tools like Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag
Monitor and interpret campaign performance using analytics platforms (Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, etc.)
Make informed optimization decisions and recommendations based on real-time performance data
Provide regular reporting on KPIs with clear, actionable insights for clients
Stay up to date with platform updates, ad policies, and digital advertising trends