Are you ready to leverage your SEO expertise and analytical skills to drive transformative digital experiences and organic growth in a dynamic Fortune 500 company, while collaborating with industry-leading digital experts?

Thomson Reuters is seeking an SEO specialist to join the Digital Activation team in the Marketing organization, focusing on enhancing organic lead generation and visibility for tax, audit, accounting, and international trade sectors. The role involves collaborating with a team of digital experts responsible for key marketing websites serving various industries.

We are looking for a customer-focused, business-savvy individual with strong metrics analysis skills to optimize digital experiences and challenge the status quo in a Fortune 500 company. The SEO specialist will execute tactics, co-develop strategies with senior personnel, and analyze performance trends, particularly in AI-driven search tools. Collaboration with a senior SEO strategist, segment marketing personnel, paid search specialists, and digital teams is essential to deploying a content-centric digital marketing strategy.

About the Role

In the role of Digital Marketing SEO Specialist, you will:

Drive SEO metrics insights, proactive tactics, and contribute to SEO strategy for your market disciplines.
Contribute to cross-Thomson Reuters SEO best practices and processes using insights from SEO tactical and analysis work.
Collaborate with digital, marketing, content, and development teams to integrate SEO best practices into customer-facing work products.
Develop data analysis processes to monitor organic traffic, keywords, and other SEO performance metrics, ensuring cross-functional alignment with the SEO team.
Create and deploy SEO data analysis reporting mechanisms, such as dashboards and reports, to track KPIs and team goals.
Provide data-driven SEO insights to your SEO strategist and Digital Activation team to support planning and execution that meets customer search needs and growth objectives.
Understand and own your disciplines' SEO needs, including customer personas and industry challenges, partnering with SEO strategists and marketing teams to offer strategic plans and recommendations

About You

You are a fit for the role of Digital Marketing SEO Specialist if your background includes:

Minimum of 2 years of SEO experience, with preference for at least 1 year in-house at a Fortune 500 corporation.
Bachelor's degree in Business, Marketing, Statistics, or Communications preferred.
Comprehensive knowledge of SEO best practices, trends, and metrics analysis, with experience in driving positive SEO results and business growth.
Familiarity with Google Search Generative Experience (SGE) and AI-based chatbot search optimization techniques is advantageous.
Proven ability to analyze and report on statistical data and metrics, effectively communicating SEO concepts across marketing teams.
Strong knowledge of major SEO analysis tools like Google Search Console, Adobe Analytics, SEMRush, and Moz Pro.
Excellent collaboration skills, able to work independently and drive progress in cross-functional environments, with experience in Adobe martech stack and WordPress preferred.

#LI-BS1

What's in it For You?

Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations.For any eligible US locations, unless otherwise noted, the base compensation range for this role is $56,000 - $104,000.This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.Base pay is positioned within the range based on several factors including an individual's knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.

Learn more on how to protect yourself from fraudulent job postings here.

More information about Thomson Reuters can be found on thomsonreuters.com.

Qualifications

You are a fit for the role of Digital Marketing SEO Specialist if your background includes:
Minimum of 2 years of SEO experience, with preference for at least 1 year in-house at a Fortune 500 corporation
Comprehensive knowledge of SEO best practices, trends, and metrics analysis, with experience in driving positive SEO results and business growth
Familiarity with Google Search Generative Experience (SGE) and AI-based chatbot search optimization techniques is advantageous
Proven ability to analyze and report on statistical data and metrics, effectively communicating SEO concepts across marketing teams
Strong knowledge of major SEO analysis tools like Google Search Console, Adobe Analytics, SEMRush, and Moz Pro

Benefits

Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset
This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more
We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives
Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match
In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave
These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws
Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan
Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position
The base compensation range varies across locations
For any eligible US locations, unless otherwise noted, the base compensation range for this role is $56,000 - $104,000.This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance
Base pay is positioned within the range based on several factors including an individual's knowledge, skills and experience with consideration given to internal equity
Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs

Responsibilities

The SEO specialist will execute tactics, co-develop strategies with senior personnel, and analyze performance trends, particularly in AI-driven search tools
Collaboration with a senior SEO strategist, segment marketing personnel, paid search specialists, and digital teams is essential to deploying a content-centric digital marketing strategy
Drive SEO metrics insights, proactive tactics, and contribute to SEO strategy for your market disciplines
Contribute to cross-Thomson Reuters SEO best practices and processes using insights from SEO tactical and analysis work
Collaborate with digital, marketing, content, and development teams to integrate SEO best practices into customer-facing work products
Develop data analysis processes to monitor organic traffic, keywords, and other SEO performance metrics, ensuring cross-functional alignment with the SEO team
Create and deploy SEO data analysis reporting mechanisms, such as dashboards and reports, to track KPIs and team goals
Provide data-driven SEO insights to your SEO strategist and Digital Activation team to support planning and execution that meets customer search needs and growth objectives
Understand and own your disciplines' SEO needs, including customer personas and industry challenges, partnering with SEO strategists and marketing teams to offer strategic plans and recommendations

Specialist, Digital Marketing SEO, Tax, Audit, Trade

Job Type