At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

Are you a strategic marketer who thrives on turning data into action, navigating complex projects, and advocating for the customer every step of the way? As an Integrated Marketing Manager on the Home Internet team, you’ll play a pivotal role in shaping the customer experience for T-Mobile’s rapidly growing Broadband business.

In this role, you’ll develop and execute integrated marketing strategies designed to engage and retain existing customers. You’ll lead initiatives from concept to launch—leveraging customer insights, collaborating across teams, and using data to uncover opportunities that drive satisfaction and reduce churn.

This is a unique opportunity for a marketer with strong analytical acumen and project management chops. You’ll not only partner with our dedicated Broadband analytics, insights, and intelligence teams but also bring your own hands-on data skills to extract insights, inform strategy, and optimize performance. You’ll be a key player in moving fast, aligning teams, and keeping marketing initiatives on track in a dynamic, cross-functional environment.

We're looking for someone who genuinely loves customers, knows how to navigate matrixed organizations, and brings both strategic vision and operational know-how to the table.

This role is hybrid, with three days a week in the office.

What You’ll Do

Own and drive strategy: Lead integrated marketing plans that support commercial goals, enhance the customer experience, and reduce lifecycle churn.
Uncover data-driven insights: Collaborate with analytics, Consumer Insights, and Business Intelligence teams as well as independently dive into data to identify trends, surface opportunities, and guide strategic decisions.
Champion project management: Oversee campaign development from end to end—managing timelines, navigating processes, aligning stakeholders, and ensuring flawless execution.
Lead cross-functional collaboration: Coordinate with product, care, operations, brand, creative, and analytics partners to prioritize initiatives, secure resources, and deliver results.
Build impactful communications: Partner with internal and external teams to create compelling, customer-first messaging that supports campaign goals.
Keep the customer at the center: Apply customer insights to improve marketing effectiveness and embody T-Mobile’s “Love Our Customers” value in every initiative.
Influence and mentor: May lead or coach team members and play a key role in driving alignment across shared teams and business units.
Support evolving business needs: Take on additional projects and duties as directed by business leadership.

What You Bring

Marketing & Digital Expertise: Proven experience with email marketing and performance channels (web, ecommerce, social, paid search, attribution, etc.) and an understanding of database marketing.
Strong Analytical Skills: Comfortable working with qualitative and quantitative data—both independently and with analytics teams—to pull reports, analyze results, identify patterns, and develop data-informed strategies.
Project Management Experience: Demonstrated ability to manage complex, cross-functional projects in fast-paced environments. Experience working with shared resources, navigating processes, and meeting deadlines.
Customer-Focused Mindset: Familiarity with customer service or customer lifecycle programs. Strong track record of using customer insights to shape strategy, with a genuine passion for delivering exceptional customer experiences.
Campaign Leadership: End-to-end experience leading omnichannel marketing initiatives—strategy, segmentation, creative development, and performance measurement.
Education:
Bachelor’s degree in marketing or a related field required
Master’s degree preferred

This is more than just a marketing role—it’s a chance to make a meaningful impact on how T-Mobile customers experience our Home Internet products. If you’re passionate about data, thrive in a fast-moving environment, and are driven by customer love, we’d love to meet you.

Could we tweak this to be a little less about digital and a bit more on Owned channels. I’d love someone with Email experience. We do work with Web and the App teams so that could apply as well. Social and paid search are not really applicable.

At least 18 years of age
Legally authorized to work in the United States

Base Pay Range: $88,200 - $159,200

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, copy and paste this link into your browser: https://paylookup.t-mobile.com/paylookup?reqID=REQ318655

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!

As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

Qualifications

We're looking for someone who genuinely loves customers, knows how to navigate matrixed organizations, and brings both strategic vision and operational know-how to the table
Marketing & Digital Expertise: Proven experience with email marketing and performance channels (web, ecommerce, social, paid search, attribution, etc.) and an understanding of database marketing
Strong Analytical Skills: Comfortable working with qualitative and quantitative data—both independently and with analytics teams—to pull reports, analyze results, identify patterns, and develop data-informed strategies
Project Management Experience: Demonstrated ability to manage complex, cross-functional projects in fast-paced environments
Experience working with shared resources, navigating processes, and meeting deadlines
Customer-Focused Mindset: Familiarity with customer service or customer lifecycle programs
Strong track record of using customer insights to shape strategy, with a genuine passion for delivering exceptional customer experiences
Campaign Leadership: End-to-end experience leading omnichannel marketing initiatives—strategy, segmentation, creative development, and performance measurement
Bachelor’s degree in marketing or a related field required
This is more than just a marketing role—it’s a chance to make a meaningful impact on how T-Mobile customers experience our Home Internet products
We do work with Web and the App teams so that could apply as well
At least 18 years of age
Legally authorized to work in the United States

Benefits

Our Total Rewards Package ensures that employees get the same big love we give our customers
All team members receive a competitive base salary and compensation package - this is Total Rewards
Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches
Base Pay Range: $88,200 - $159,200
Corporate Bonus Target: 15%
The pay range above is the general base pay range for a successful candidate in the role
The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role
Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year
Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance
Full and part-time employees have access to the same benefits when eligible
We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance
We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs!
To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com

Responsibilities

As an Integrated Marketing Manager on the Home Internet team, you’ll play a pivotal role in shaping the customer experience for T-Mobile’s rapidly growing Broadband business
In this role, you’ll develop and execute integrated marketing strategies designed to engage and retain existing customers
You’ll lead initiatives from concept to launch—leveraging customer insights, collaborating across teams, and using data to uncover opportunities that drive satisfaction and reduce churn
This is a unique opportunity for a marketer with strong analytical acumen and project management chops
You’ll not only partner with our dedicated Broadband analytics, insights, and intelligence teams but also bring your own hands-on data skills to extract insights, inform strategy, and optimize performance
You’ll be a key player in moving fast, aligning teams, and keeping marketing initiatives on track in a dynamic, cross-functional environment
This role is hybrid, with three days a week in the office
Own and drive strategy: Lead integrated marketing plans that support commercial goals, enhance the customer experience, and reduce lifecycle churn
Uncover data-driven insights: Collaborate with analytics, Consumer Insights, and Business Intelligence teams as well as independently dive into data to identify trends, surface opportunities, and guide strategic decisions
Champion project management: Oversee campaign development from end to end—managing timelines, navigating processes, aligning stakeholders, and ensuring flawless execution
Lead cross-functional collaboration: Coordinate with product, care, operations, brand, creative, and analytics partners to prioritize initiatives, secure resources, and deliver results
Build impactful communications: Partner with internal and external teams to create compelling, customer-first messaging that supports campaign goals
Keep the customer at the center: Apply customer insights to improve marketing effectiveness and embody T-Mobile’s “Love Our Customers” value in every initiative
Influence and mentor: May lead or coach team members and play a key role in driving alignment across shared teams and business units
Support evolving business needs: Take on additional projects and duties as directed by business leadership

Integrated Marketing Manager – Home Internet

Job Type