What is the Partnerships Marketing Lead: Sports and Universities?

Swire Coca-Cola has a position for a Senior Manager of Asset Strategy specializing in Partnerships Marketing Lead: Sports and Universities. This position works within the Commercial Marketing department. The lead strategic asset marketing strategy to develop and implement programs that align with channel sales strategy, providing new revenue opportunities to drive growth.

Responsibilities

Develop strategic asset partner (Professional Sports & Universities) marketing programs and effectively communicate results and campaign performance to external asset partners and internal account managers

Develop strategic asset partner marketing programs and effectively communicate results and campaign performance to external asset partners and internal account managers

Collaborate with strategic partners to realize shared strategic marketing plans that contribute to successful and mutual growth, in alignment with the strategic growth plans of the organization

Drive cross functional teams to execute based on business plans and go to market marketing strategies as it relates to the assigned asset partners

Support the Director of Account Acquisition in any contract negotiations, by providing necessary information and documentation requested to support contract discussions

Manage asset marketing budget - Source marketing promotional items and track spend and program effectiveness

Partner with internal analytical resources to project return from marketing program investments

Performs other duties as assigned.

Qualifications

Bachelor's Degree in Business, Marketing, Economic or related field required

8-10 years’ Experience in partner management, business development, product management, or management consulting driving revenue growth via partnerships required

4-6 years in driving cross-functional teamwork and project management required

Experience working with complex financial models, understanding the various inputs that influence ROI and incorporating those insights into deal planning and management

Ability to review and analyze complex contracts and familiarity with standard deal structures

Experience negotiating terms and managing contractual processes

Qualifications

Bachelor's Degree in Business, Marketing, Economic or related field required
8-10 years’ Experience in partner management, business development, product management, or management consulting driving revenue growth via partnerships required
4-6 years in driving cross-functional teamwork and project management required
Experience working with complex financial models, understanding the various inputs that influence ROI and incorporating those insights into deal planning and management
Ability to review and analyze complex contracts and familiarity with standard deal structures
Experience negotiating terms and managing contractual processes

Responsibilities

This position works within the Commercial Marketing department
The lead strategic asset marketing strategy to develop and implement programs that align with channel sales strategy, providing new revenue opportunities to drive growth
Develop strategic asset partner (Professional Sports & Universities) marketing programs and effectively communicate results and campaign performance to external asset partners and internal account managers
Develop strategic asset partner marketing programs and effectively communicate results and campaign performance to external asset partners and internal account managers
Collaborate with strategic partners to realize shared strategic marketing plans that contribute to successful and mutual growth, in alignment with the strategic growth plans of the organization
Drive cross functional teams to execute based on business plans and go to market marketing strategies as it relates to the assigned asset partners
Support the Director of Account Acquisition in any contract negotiations, by providing necessary information and documentation requested to support contract discussions
Manage asset marketing budget - Source marketing promotional items and track spend and program effectiveness
Partner with internal analytical resources to project return from marketing program investments
Performs other duties as assigned

Partnerships Marketing Lead: Sports and Universities

Job Type