Social Media Manager job at SVJ Brands. Santa Ana, CA.

Job Title: Social Media and Influencer Program Manager

Location: Orange County, CA HQ (With travel as needed across our 9-state market)

Company: SVJ Brands/Sauce Essentials

About Sauce Essentials: Sauce Essentials is a leading cannabis brand, operating in 8

states, with a mission to provide premium cannabis products that elevate the consumer

experience. We pride ourselves on delivering the best in class, high-quality products

that resonate with our customers. As we continue to grow, we are seeking a dynamic

Social Media and Influencer Program Manager to lead our social media strategy and

influencer initiatives.

Position Overview: The Social Media and Influencer Program Manager will be

responsible for developing and executing a comprehensive social media strategy that

aligns with Sauce Essentials' brand objectives. This role requires a creative and

strategic thinker who can navigate the complexities of the cannabis industry’s regulatory

environment while building a robust and engaged social media presence. The ideal

candidate will have a proven track record in content creation, influencer management

(both paid and unpaid), and will be skilled in fostering relationships with influencers to

amplify our brand.

Key Responsibilities

1. Social Media Strategy

o Develop and implement a strategic social media plan that aligns with

Sauce Essentials’ brand goals and drives engagement across all social

platforms.

o Monitor trends in social media, cannabis industry regulations, and

influencer marketing to keep Sauce Essentials ahead of the curve.

o Manage and optimize social media campaigns, ensuring they are

compliant with industry regulations and resonate with our target audience.

2. Content Creation & Management

o Lead the creation of engaging content, including in-house photo shoots,

event coverage, user-generated content, and other media that reflect the

brand’s ethos.

o Coordinate and oversee all content production, ensuring consistency in

brand voice, quality, and messaging across all platforms.

o Work closely with the creative team to ensure content is visually appealing

and on-brand.

3. Influencer Program Management

o Build and manage a robust network of influencers, both paid and unpaid,

who align with Sauce Essentials’ brand values.

o Develop influencer marketing strategies that amplify our reach beyond

owned social platforms, increasing brand visibility and consumer

engagement.

o Cultivate relationships with influencers, negotiating partnerships, and

managing influencer contracts to ensure clear expectations and deliverables.

4. Analytics & Reporting

o Track, analyze, and report on key metrics for social media performance

and influencer campaigns, providing insights and recommendations for

continuous improvement.

o Utilize data to optimize content, adjust strategies, and report on ROI for

social media and influencer initiatives.

5. Regulatory Compliance

o Stay informed about cannabis industry regulations across all states where

Sauce Essentials operates, ensuring all social media and influencer

activities comply with local laws.

o Work closely with the legal team to vet content and influencer partnerships

to mitigate risk.

6. Community Engagement

o Actively engage with Sauce Essentials’ social media community,

responding to comments, messages, and fostering a positive online

presence.

o Organize and oversee events, both virtual and in-person, to boost

community engagement and brand loyalty.

7. Collaboration

o Work cross-functionally with marketing, sales, product, and legal teams to

ensure social media efforts align with overall business objectives.

o Coordinate with external agencies and freelancers as needed to support

content creation and influencer initiatives.

Qualifications

Experience

o 8+ years of experience in social media management, content creation,

and influencer marketing, preferably within the cannabis industry or a

highly regulated market.

o Proven track record of developing and executing successful social media

campaigns and influencer programs.

Skills

o Strong understanding of social media platforms, algorithms, and best

practices.

o Exceptional content creation skills, including photography, videography,

and copywriting.

o Ability to manage multiple projects and deadlines in a fast-paced

environment.

o Excellent communication and relationship-building skills.

o Proficiency in social media management tools and analytics platforms.

Knowledge

o In-depth knowledge of the cannabis industry and its regulations is highly

preferred.

o Understanding of consumer behavior in the cannabis market and the

ability to craft content that resonates with this audience.

Benefits

Competitive salary and performance-based bonuses
Health, dental, and vision insurance
Generous PTO and holiday schedule
Opportunity to work in a rapidly growing industry with a dynamic and passionate
team
Travel opportunities for event coverage and influencer management across our
8-state market

Qualifications

strategic thinker who can navigate the complexities of the cannabis industry’s regulatory
environment while building a robust and engaged social media presence
Monitor trends in social media, cannabis industry regulations, and
Work cross-functionally with marketing, sales, product, and legal teams to
8+ years of experience in social media management, content creation,
and influencer marketing, preferably within the cannabis industry or a
highly regulated market
Proven track record of developing and executing successful social media
campaigns and influencer programs
Strong understanding of social media platforms, algorithms, and best
Exceptional content creation skills, including photography, videography,
and copywriting
Excellent communication and relationship-building skills
Proficiency in social media management tools and analytics platforms
In-depth knowledge of the cannabis industry and its regulations is highly
ability to craft content that resonates with this audience

Benefits

Develop influencer marketing strategies that amplify our reach beyond
Competitive salary and performance-based bonuses
Health, dental, and vision insurance
Generous PTO and holiday schedule
Opportunity to work in a rapidly growing industry with a dynamic and passionate
team
Travel opportunities for event coverage and influencer management across our
8-state market

Responsibilities

Social Media and Influencer Program Manager to lead our social media strategy and
influencer initiatives
Position Overview: The Social Media and Influencer Program Manager will be
responsible for developing and executing a comprehensive social media strategy that
aligns with Sauce Essentials' brand objectives
This role requires a creative and
candidate will have a proven track record in content creation, influencer management
(both paid and unpaid), and will be skilled in fostering relationships with influencers to
Social Media Strategy:
Develop and implement a strategic social media plan that aligns with
Sauce Essentials’ brand goals and drives engagement across all social
influencer marketing to keep Sauce Essentials ahead of the curve
Manage and optimize social media campaigns, ensuring they are
compliant with industry regulations and resonate with our target audience
Content Creation & Management:
Lead the creation of engaging content, including in-house photo shoots,
event coverage, user-generated content, and other media that reflect the
Coordinate and oversee all content production, ensuring consistency in
brand voice, quality, and messaging across all platforms
Work closely with the creative team to ensure content is visually appealing
Influencer Program Management:
Build and manage a robust network of influencers, both paid and unpaid,
who align with Sauce Essentials’ brand values
owned social platforms, increasing brand visibility and consumer
Cultivate relationships with influencers, negotiating partnerships, and
managing influencer contracts to ensure clear expectations and deliverables
Analytics & Reporting:
Track, analyze, and report on key metrics for social media performance
and influencer campaigns, providing insights and recommendations for
continuous improvement
Utilize data to optimize content, adjust strategies, and report on ROI for
social media and influencer initiatives
Stay informed about cannabis industry regulations across all states where
Sauce Essentials operates, ensuring all social media and influencer
activities comply with local laws
Work closely with the legal team to vet content and influencer partnerships
to mitigate risk
Actively engage with Sauce Essentials’ social media community,
responding to comments, messages, and fostering a positive online
Organize and oversee events, both virtual and in-person, to boost
community engagement and brand loyalty
ensure social media efforts align with overall business objectives
Coordinate with external agencies and freelancers as needed to support
content creation and influencer initiatives
Ability to manage multiple projects and deadlines in a fast-paced

Social Media Manager at SVJ Brands Santa Ana, CA

Job Type