Role Overview

You will be responsible for operationalizing the company’s growth strategy: managing recruiters and marketing staff, aligning execution with the CEO’s directives, and delivering measurable outcomes.

Your priority is to ensure brokers are being recruited, campaigns are executed, content is delivered, and all performance metrics are consistently tracked and improved.

⸻

Core Responsibilities

Strategy Execution and Leadership

Manage a team of recruiters, video editors, content creators, and designers.
Translate quarterly goals into weekly deliverables with clear accountability.
Ensure the marketing and recruiting calendars are strictly followed.
Provide regular performance and status reports to the CEO.

Sales and Recruiting Oversight

Supervise the recruiting team and manage the broker acquisition pipeline.
Monitor all outreach, follow-up, and conversion activity through CRM systems (e.g., HubSpot).
Audit scripts, messaging, and follow-up flows for consistency and effectiveness.
Drive weekly recruiting outcomes based on predefined targets.

Marketing Management

Oversee all marketing deliverables including Reels, YouTube content, email campaigns, and advertising.
Guarantee consistent brand alignment across platforms.
Manage deadlines and enforce accountability on all creative production.

Analytics and Reporting

Produce weekly and monthly reports including leads generated, campaigns launched, broker sign-ups, and conversion rates.
Use data—not opinions—as the basis for decision-making.
Identify operational inefficiencies and implement corrective actions without delay.

⸻

Candidate Profile

Extremely organized and disciplined with respect to timelines and deliverables.
Clear, confident communicator who is comfortable managing both creative and sales professionals.
Data-driven and highly analytical—every recommendation is based on real metrics.
Assertive, accountable, and committed to high-performance execution.

⸻

Required Experience

5+ years of experience in marketing, sales, or recruitment leadership roles.
Proven success in a fast-paced environment with measurable performance metrics.
Experience managing cross-functional teams and coordinating deliverables across departments.
High proficiency with CRM platforms (HubSpot preferred), Google Workspace, content management workflows, and campaign tools.

Director of Growth & Marketing Operations

Job Type