Job Summary

Job Description

RBC Digital Marketing is seeking a motivated and data-driven Manager to join their Home Equity Financing team.

In this role, you’ll plan and deliver high-impact digital initiatives that drive new client acquisition and support broader Home Equity Financing strategies. Working in partnership with Business Unit team members and cross-functional partners, you’ll leverage data and analytics to make recommendations that drive key business objectives through digital channels. As part of the Home Equity Financing team, your work will directly contribute to helping individuals and families navigate the path towards home ownership.

What will you do?

Serve as a SME for line of business partners on digital best practices
Contribute towards targets and key business outcomes rooted in foundational understanding of business strategy
Plan, develop and execute digital marketing campaigns in close collaboration with mass channel marketing partners in support of business goals and objectives for client acquisition
Achieve optimization across the online funnel, delivering on business goals and maximizing ROI
Navigate complexity by working collaboratively with key stakeholders across the organization, including internal and external partners, from ideation and strategy to execution and reporting
Support Search Engine Optimization strategy in collaboration with SEO and product teams to drive revenue by increasing the number of qualified visitors to Mortgages public sites

What do you need to succeed?

Must-have

5+ years of digital marketing experience, ideally with a focus on digital client acquisition
Bachelor’s degree or College diploma in Business/Marketing/Technology
Excellent project management and organizational skills; ability to confidently and effectively lead a project team through timelines, prioritization, budget management and collaboration
Strong relationship building and integration skills with ability to influence internal and external peers and partners
A proactive and goal-oriented approach to achieving business results, demonstrating strong ownership and accountability
Technical skills, including familiarity with:
Reporting and support tools like Google Analytics, AWS Quicksight, Semrush, Siteimprove
Website A/B testing and personalization tools
Working in Content Management Systems
Development/staging/production environments

Nice-to-have

Financial Services marketing experience and/or experience in a large matrix organization
Ecommerce marketing or digital product ownership experience
Experience with and working knowledge of HTML/CSS/JavaScript
Experience with digital marketing SaaS tools/products

Job Skills

Brand Marketing, Business Strategies, Client Acquisitions, Customer Behavior, Digital Channels, Digital Marketing, Financial Products, Financial Services Marketing, Marketing Campaigns, Relationship Building

Additional Job Details

Address

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City

TORONTO

Country

Canada

Work hours/week

37.5

Employment Type

Full time

Platform

PERSONAL & COMMERCIAL BANKING

Job Type

Regular

Pay Type

Salaried

Posted Date

2025-06-09

Application Deadline

2025-06-24

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

Manager, Digital Marketing (Home Equity Financing)

Job Type