This position is a hybrid role requiring employees to work from our headquarters location in Seattle, WA every Tuesday and Wednesday, and remote all other days.

As a Senior Marketing Channel Manager focused on Rentals, you’ll drive growth by building and optimizing multi-channel marketing programs that deliver the right message to the right renter at the right time. You’ll own strategy and execution across lifecycle, trigger-based, and promotional campaigns, working with large-scale datasets to reach renters actively searching on Redfin.com, Rent.com, and ApartmentGuide.com.

You’ll work directly with an experienced performance marketing team and cross-functional partners in creative, engineering, analytics, and product to ensure campaigns are highly targeted, data-driven, and measurable. Success in this role means driving lead volume, increasing renter engagement, and improving lead quality across channels—all while making lifecycle marketing a key contributor to Redfin’s rentals growth.

What You’ll Do

You’ll lead campaign execution across lifecycle, trigger-based, and behavioral journeys—building data-driven marketing programs that drive renter acquisition, engagement, and revenue. From segmentation logic and automation to QA and reporting, you’ll translate business goals into high-performing campaigns that scale.

You’ll partner with engineering and analytics to refine targeting, implement event-based triggers, and apply advanced A/B testing strategies. Using tools like Iterable and Snowflake, you’ll streamline workflows, improve personalization, and ensure channel performance drives real business results.

With a performance marketing mindset, you’ll own campaign impact end to end—continuously optimizing for growth, efficiency, and ROI.

About You

7+ years in marketing automation (email, push, SMS); Iterable experience a plus
Data-driven mindset with strong analytical and testing skills
Proficient with marketing tools & tech (HTML/CSS, Tableau, Snowflake, JSON)
Strong communicator and collaborator with excellence in messaging strategy that drives engagement and conversion
Self-starter who thrives in a fast-paced, cross-functional environment

The compensation information below is provided in compliance with all applicable disclosure requirements.

Base Pay Range: $112,800.00 - 168,800.00. Actual base pay will depend on varying circumstances, including the position, location, individual qualifications, market finances, and other operational business needs. Compensation may also include bonuses and equity.

We offer a generous benefits package including flexible vacation that supports the importance of time away from work for rest and relaxation, 12 paid holidays, paid parental leave, sick leave (accrued at 1 hour for every 30 hours worked), medical, dental, and vision insurance benefits, flexible spending account, health savings account, life and disability insurance, fertility benefits, Employee Assistance Programs, and 401(k) employer match.

#LI-Hybrid

Redfin is an equal opportunity employer committed to hiring a diverse workforce.

A diverse, inclusive culture is vital to Redfin's mission of making real estate better for people from all walks of life. We’re proud that Redfin is a place where different points of view and backgrounds are encouraged and respected. We constantly strive to build a company that reflects the world around us, based on our conviction that pursuing and developing talent of all types is the right way for a business to thrive over the long haul.

Redfin provides equal employment opportunities to all employees and applicants for employment and prohibit discrimination based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, and any other characteristic protected by applicable federal, state or local law. If you need accommodation in the application or recruitment process because of a disability or special need, please contact recruitingteam@redfin.com

Redfin encourages individuals with criminal record histories to apply for employment and considers such individuals for employment consistent with the requirements of any applicable fair chance acts, including but not limited to the California, San Francisco and Los Angeles County Fair Chance Acts. Philadelphia applicants can access a copy of Philadelphia Fair Criminal Records Screening Standards ordinance poster here.

Redfin accepts applications on an ongoing basis.

Qualifications

Data-driven mindset with strong analytical and testing skills
Proficient with marketing tools & tech (HTML/CSS, Tableau, Snowflake, JSON)
Strong communicator and collaborator with excellence in messaging strategy that drives engagement and conversion
Self-starter who thrives in a fast-paced, cross-functional environment

Benefits

The compensation information below is provided in compliance with all applicable disclosure requirements
Base Pay Range: $112,800.00 - 168,800.00
Actual base pay will depend on varying circumstances, including the position, location, individual qualifications, market finances, and other operational business needs
Compensation may also include bonuses and equity
We offer a generous benefits package including flexible vacation that supports the importance of time away from work for rest and relaxation, 12 paid holidays, paid parental leave, sick leave (accrued at 1 hour for every 30 hours worked), medical, dental, and vision insurance benefits, flexible spending account, health savings account, life and disability insurance, fertility benefits, Employee Assistance Programs, and 401(k) employer match

Responsibilities

As a Senior Marketing Channel Manager focused on Rentals, you’ll drive growth by building and optimizing multi-channel marketing programs that deliver the right message to the right renter at the right time
You’ll own strategy and execution across lifecycle, trigger-based, and promotional campaigns, working with large-scale datasets to reach renters actively searching on Redfin.com, Rent.com, and ApartmentGuide.com
You’ll work directly with an experienced performance marketing team and cross-functional partners in creative, engineering, analytics, and product to ensure campaigns are highly targeted, data-driven, and measurable
Success in this role means driving lead volume, increasing renter engagement, and improving lead quality across channels—all while making lifecycle marketing a key contributor to Redfin’s rentals growth
You’ll lead campaign execution across lifecycle, trigger-based, and behavioral journeys—building data-driven marketing programs that drive renter acquisition, engagement, and revenue
From segmentation logic and automation to QA and reporting, you’ll translate business goals into high-performing campaigns that scale
You’ll partner with engineering and analytics to refine targeting, implement event-based triggers, and apply advanced A/B testing strategies
Using tools like Iterable and Snowflake, you’ll streamline workflows, improve personalization, and ensure channel performance drives real business results
With a performance marketing mindset, you’ll own campaign impact end to end—continuously optimizing for growth, efficiency, and ROI

Senior Marketing Channel Manager, Rentals

Job Type