Overview

Does transforming the way PepsiCo’s brands connect with consumers excite you? Are you data driven but also enjoy creative strategic thinking to deliver differentiated impact? Do you want to work on globally recognized brands across the Frito Lay and Quaker portfolios?

The Manager, PFUS (PepsiCo Foods US) Marketing Science role is an exciting position on the PepsiCo Global Marketing team that works with select PepsiCo US food brands to drive better marketing outcomes through integration in campaign planning, insights, optimization, and measurement. This role will give the qualified candidate the ability to influence and grow organizational knowledge by applying new and existing ways of working, data, and analytical techniques to marketing and media disciplines. This person will also serve as a cross-functional liaison to the marketing brand teams to ensure best-in-class execution of marketing processes, media capabilities, and campaign learning plans.

The Manager will work closely with the PFUS Marketing Science Director to develop plans that will drive new learning, optimization, efficiency, and effectiveness for their marketing partners. This position will act as a trusted resource to the marketing department to ensure the advancement of short and long-term marketing and media outcomes for PFUS.

Responsibilities

Lead internal and external media and marketing analytics projects
Own brand audience strategy and development in partnership with Audience Operations Lead
Identify white space opportunities across media and marketing measurement, tracking, and planning and help develop roadmap for solutions
Own Marketing Science for select PFUS brands – driving adoption of PFUS and Marketing Science priorities and new ways of working
Manage, leverage, and develop custom and syndicated analytical tools to monitor and diagnose brand business issues, identify information needs, and make actionable recommendatiAWons across the comms process
Translate media and marketing insights to impact business priorities
Provide data integrity and QA support across internal and external media tracking tools
Continuously review and analyze the ever-changing media and measurement landscape
Ability to summarize complex findings and make them digestible for non-researchers

Compensation & Benefits

The expected compensation range for this position is between $106,400 - $178,100.
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

Bachelor's Degree Required, Advanced Degrees welcome
Preference for digital/media background
Data visualization experience with platforms such as Datorama, Tableau or similar
7+ years of relevant experience
Media agency, marketing, or insights background preferred
Strong problem-solving skills (e.g., analytical, quantitative and conceptual thinking) required
Advanced PowerPoint and Excel skills
Ideal candidate will have excellent communication skills with ability to work with large and complex data as well as experience with tools accessing and manipulating data.
Proven oral and written communication in English
Ability to work as a key member of cross functional project teams
Ability to manage multiple projects simultaneously under tight deadlines

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement

Qualifications

Bachelor's Degree Required, Advanced Degrees welcome
Preference for digital/media background
Data visualization experience with platforms such as Datorama, Tableau or similar
7+ years of relevant experience
Strong problem-solving skills (e.g., analytical, quantitative and conceptual thinking) required
Advanced PowerPoint and Excel skills
Ideal candidate will have excellent communication skills with ability to work with large and complex data as well as experience with tools accessing and manipulating data
Proven oral and written communication in English
Ability to work as a key member of cross functional project teams
Ability to manage multiple projects simultaneously under tight deadlines

Benefits

The expected compensation range for this position is between $106,400 - $178,100
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary
Your recruiter can share more about the specific salary range during the hiring process
Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan

Responsibilities

This role will give the qualified candidate the ability to influence and grow organizational knowledge by applying new and existing ways of working, data, and analytical techniques to marketing and media disciplines
This person will also serve as a cross-functional liaison to the marketing brand teams to ensure best-in-class execution of marketing processes, media capabilities, and campaign learning plans
The Manager will work closely with the PFUS Marketing Science Director to develop plans that will drive new learning, optimization, efficiency, and effectiveness for their marketing partners
This position will act as a trusted resource to the marketing department to ensure the advancement of short and long-term marketing and media outcomes for PFUS
Lead internal and external media and marketing analytics projects
Own brand audience strategy and development in partnership with Audience Operations Lead
Identify white space opportunities across media and marketing measurement, tracking, and planning and help develop roadmap for solutions
Own Marketing Science for select PFUS brands – driving adoption of PFUS and Marketing Science priorities and new ways of working
Manage, leverage, and develop custom and syndicated analytical tools to monitor and diagnose brand business issues, identify information needs, and make actionable recommendatiAWons across the comms process
Translate media and marketing insights to impact business priorities
Provide data integrity and QA support across internal and external media tracking tools
Continuously review and analyze the ever-changing media and measurement landscape
Ability to summarize complex findings and make them digestible for non-researchers

Manager - PFUS Marketing Science Consulting

Job Type