Digital Marketing Specialist job at Park Lawn Corporation. Houston, TX.

Why Work for Park Lawn Corporation?

Service

At every level, our dedicated team members display a strong work ethic and commitment to our core values, respect for the family, the profession, and the individual.

Work with leading experts in the funeral and cemetery profession.

Benefits Financial assistant programs encouraging employees through education and development in industry related subjects.

Robust Health and Welfare Plans, and savings account options, designed to support your personal needs, enhance well-being and help navigate life's challenges.

Rich 401k and Roth Retirement Plan options available for both Full Time and Part Time employees along with a Company Match.

Variety of Vacation, Personal Days and Sick Days based on your role emphasizing the importance of physical and emotional replenishment for our team.

Employee Discounts on services, merchandise, and property to help our team members in their time of need.

Culture We value honesty, courage, integrity, ethical behavior and the development of personal growth.

We are rooted in the communities to provide a personal touch to every family we serve.

We believe in the value of funeral and cemetery service, drawing on decades of experience to create the best experience for our families.

Summary/Objective

This role will work with operational leadership to grow the digital media strategy for Park Lawn. This role will develop comprehensive digital marketing strategies across SEM/SEO, social media, display advertising and consumer campaigns through research, platform determination, bench-marketing, messaging and audience identification aligning with Park Lawn's mission and vision.

Essential Functions Develops, executes, and manages paid and organic content strategies across Google Ads and Meta (Facebook/Instagram)

Optimizes ad campaigns using the latest technology and digital platforms.

Assists Location Managers with managing marketing budgets effectively, ensuring optimal allocation and spend efficiency across campaigns and platforms

Creates and refine custom audiences, leveraging first- and third-party data to drive targeted results

Conducts A/B testing to measure performance, optimize ad creatives, and boost engagement

Provides comprehensive reporting on campaign performance, including detailed data analysis, insights, and actionable recommendations for improving future campaigns

Presents campaign results and strategic insights to businesses, ensuring transparency and clarity in all communications

Stays up-to-date on digital marketing trends, platform updates, and best practices across various verticals

Other projects and duties as assigned.

Competencies Excellent Interpersonal, Communication and presentation skills.

Strong Organizational skills.

Budget Management.

Detail Orientation.

Teamwork Orientation.

Customer Service Orientation.

Time Management.

Required Education, Experience, Certifications and Licensure Bachelor's degree in Marketing, advertising, business or a related degree or equivalent years of experience.

3+ years of experience in digital marketing with a focus on paid and organic strategies

Certifications in Google Ads, GA4, or Meta Ads, preferred

Knowledge of other digital platforms and tools, a plus.

Strong proficiency in Google AdWords, Google Analytics 4 (GA4), Meta Ads

Excellent analytical skills, with the ability to interpret complex data and derive actionable insights

Geofencing Expertise, a plus.

Valid state issued driver's license in good standing and acceptable driving record required.

Additional Eligibility Qualifications Ability to read, write and speak English fluently. Bilingual is a plus.

Effective and professional communication skills, with an emphasis on verbal skills.

Familiarity with ad managed campaigns, Google Ad Words and current SEO optimization trends.

Ability to self-start and embrace innovation.

Knowledge of managing advertising campaigns through key online social platforms.

Knowledge of Microsoft software products.

Ability to manage multiple assignments at once, multi-task across projects, and effectively prioritize each.

Highly focused on process development and adherence.

Ability to see potential issues and risks and communicate them to the IT Team.

Good analytical and problem-solving abilities to identify and fix infrastructure incidents and risks.

Working knowledge of O365 capabilities and configuration.

Experience with Microsoft Azure Devops.

Experience with Wordpress.

Experience supporting multiple locations.

Ability to analyze and troubleshoot technical and computer-related issues.

Ability to simultaneously handle multiple projects, prioritize tasks, and exercise good judgement.

Supervisory Responsibility

This position has no direct supervisory responsibilities.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The duties associated with this position are generally performed in an indoor office setting.

Proficient in Microsoft Office Suite (Outlook, Word, Excel, Access and PowerPoint) required.

Employee may be required to drive a vehicle while on Company business, maintain a good driving record and be insurable under Company vehicle insurance.

This position may also require reaching, pushing, and pulling.

This position may also be exposed to chemicals and/ or blood borne pathogens. Exposure risk is considered: Low

Travel This position may require up to 10 percent out of area and overnight travel.

Travel is based in the US and Canada and may require multiple night stays and weekends.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Park Lawn Corporation

Qualifications

Competencies Excellent Interpersonal, Communication and presentation skills
Strong Organizational skills
Required Education, Experience, Certifications and Licensure Bachelor's degree in Marketing, advertising, business or a related degree or equivalent years of experience
3+ years of experience in digital marketing with a focus on paid and organic strategies
Strong proficiency in Google AdWords, Google Analytics 4 (GA4), Meta Ads
Excellent analytical skills, with the ability to interpret complex data and derive actionable insights
Valid state issued driver's license in good standing and acceptable driving record required
Additional Eligibility Qualifications Ability to read, write and speak English fluently
Effective and professional communication skills, with an emphasis on verbal skills
Familiarity with ad managed campaigns, Google Ad Words and current SEO optimization trends
Ability to self-start and embrace innovation
Knowledge of managing advertising campaigns through key online social platforms
Knowledge of Microsoft software products
Ability to manage multiple assignments at once, multi-task across projects, and effectively prioritize each
Highly focused on process development and adherence
Ability to see potential issues and risks and communicate them to the IT Team
Good analytical and problem-solving abilities to identify and fix infrastructure incidents and risks
Working knowledge of O365 capabilities and configuration
Experience with Microsoft Azure Devops
Experience with Wordpress
Experience supporting multiple locations
Ability to analyze and troubleshoot technical and computer-related issues
Ability to simultaneously handle multiple projects, prioritize tasks, and exercise good judgement
Proficient in Microsoft Office Suite (Outlook, Word, Excel, Access and PowerPoint) required
Employee may be required to drive a vehicle while on Company business, maintain a good driving record and be insurable under Company vehicle insurance
This position may also require reaching, pushing, and pulling
This position may also be exposed to chemicals and/ or blood borne pathogens

Benefits

Benefits Financial assistant programs encouraging employees through education and development in industry related subjects
Robust Health and Welfare Plans, and savings account options, designed to support your personal needs, enhance well-being and help navigate life's challenges
Rich 401k and Roth Retirement Plan options available for both Full Time and Part Time employees along with a Company Match
Variety of Vacation, Personal Days and Sick Days based on your role emphasizing the importance of physical and emotional replenishment for our team

Responsibilities

Work with leading experts in the funeral and cemetery profession
Employee Discounts on services, merchandise, and property to help our team members in their time of need
This role will work with operational leadership to grow the digital media strategy for Park Lawn
This role will develop comprehensive digital marketing strategies across SEM/SEO, social media, display advertising and consumer campaigns through research, platform determination, bench-marketing, messaging and audience identification aligning with Park Lawn's mission and vision
Essential Functions Develops, executes, and manages paid and organic content strategies across Google Ads and Meta (Facebook/Instagram)
Optimizes ad campaigns using the latest technology and digital platforms
Assists Location Managers with managing marketing budgets effectively, ensuring optimal allocation and spend efficiency across campaigns and platforms
Creates and refine custom audiences, leveraging first- and third-party data to drive targeted results
Conducts A/B testing to measure performance, optimize ad creatives, and boost engagement
Provides comprehensive reporting on campaign performance, including detailed data analysis, insights, and actionable recommendations for improving future campaigns
Presents campaign results and strategic insights to businesses, ensuring transparency and clarity in all communications
Stays up-to-date on digital marketing trends, platform updates, and best practices across various verticals
Other projects and duties as assigned
This position has no direct supervisory responsibilities
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job
The duties associated with this position are generally performed in an indoor office setting
Travel is based in the US and Canada and may require multiple night stays and weekends

Digital Marketing Specialist at Park Lawn Corporation Houston, TX

Job Type