Foods you love. Brands you trust. And a career that empowers you to grow.

At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

This position is not eligible for Visa Sponsorship.

Do you want to be a central driver in leading critical innovation initiatives with the world’s largest Food and Beverage Company and 4-time Fast Company award-winner as the Best Workplaces for Innovators? We empower you to explore, create, and challenge what’s possible in launching and supporting “new to the world” food & beverage product solutions. Foods people love. Brands people trust. And a career that nourishes your future like no other. You know us as the food and beverage company behind a lot of your favorites like Stouffer’s, Nesquik, Toll House, Lean Cuisine as well as new discoveries like Outshine Smoothies.

As a Marketing Senior Associate of Innovation and Strategy, you will be responsible for developing, launching, incubating and scaling new products that will complement Nestlé USA’s core businesses and create incremental, sustainable growth in close collaboration with Sales, Consumer Insights, Finance, Product Development, and Manufacturing with both speed and agility. You will need to “think big and act small” by driving new to the world innovation in a lean environment. You should be comfortable in a startup environment owning tasks from strategy and data analysis to project management and execution in support of Nestlé USA’s New Business Ventures growth strategy. You are expected to roll up your sleeves to do whatever is necessary to push your new product initiative(s) forward with the scrappiness of an entrepreneur and the backing of Nestle resources.

PRIMARY RESPONSIBILITIES

Strategy, Insight, and Ideation

Analyze market data, category trends and consumer insights to identify new product opportunities. Develop relevant product concepts, with cross-brand application, meaningful product positioning, and priority product claims for new products.
In collaboration with cross-functional and external experts, lead innovation projects in support of the platform innovation strategy such as new idea generation and validation, commercialization strategies and plans and channel- or customer-specific opportunities.
Translate brand and customer strategy into data-driven plans-of-action that grow sales volume, market share, and brand awareness, then successfully achieve cross-functional alignment and execution to plan
Develop communications strategy, including development of 360-degree marketing support calendar and ensure timely execution; serve as point person/liaison with outside agencies

Commercialization and In-Market Driver

Lead commercialization and build business plans for new product opportunities in collaboration with sales, operations, product development and finance to launch quickly to test in-market, learn, and adapt to best deliver on the consumers’ needs and desires.
Drive end-to-end management and execution of marketing initiatives from brief through launch, working closely with marketing subject matter experts and cross-functional teams.
Develop retail marketing and promotional marketing tools for the product initiatives including in-store signage, sampling, coupons, displays and other consumer and shopper tactics
In collaboration with Sales, identify go-to-market strategies, select key retail partners to partner, and perform sell-in of product/solutions in collaboration with sales.
Blend art and science to guide brand decisions, with a strong understanding of business, consumer, culture, and trends.
Measure and report on the performance of all marketing activities (ROI, KPIs, etc.) and recommend future tactics based on conclusions

Internal Communications and Culture Enabler

Prepare, present and sell-in recommendations to senior management, cross-functional partners, and external stakeholders to optimize product performance and deliver product platform expansion strategy.
Leads by example to motivate and inspire cross-functional teams supporting the brand to exceed high performance targets
Provide informed insight, learnings, and perspectives across innovation initiatives within the broader team

REQUIREMENTS AND MINIMUM EDUCATION LEVEL

Bachelor degree and 5+ Years’ Experience in Marketing and/or Innovation
Travel Requirements – 10-20%
Location requirement – Arlington, Virginia

EXPERIENCE

Strong interest in innovation as growth driver (Innovation/Renovation experience preferred but not required)
Has worked and flourished in entrepreneurial environment, work experience in a start-up as a founder or significant contributor is a plus
Proven results track record (High performer)
Extraordinary leadership skills
Strong General Management acumen
Minimum 3 years of product management experience

SKILLS/COMPETENCIES

GENERAL

Consumer-Obsessed
Strong bias for action and results
Collaborative – an innate ability to connect and work with others in driving action with a “ONE TEAM” mentality
Agile – an ability to adapt to change and quickly pivot
Courage – be brave to challenge the status quo and be decisive with limited information
Speed – focuses exclusively on value-added work, always looking to cut inefficiencies to drive speed
Resourceful – ability to think and act as an entrepreneur
Ability to influence others at the highest levels
Strong communications skills, both oral and written.
Excellent creative problem solving skills
Strong financial acumen
Experience with Nestle commercialization tools and systems or comparable external experience

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.

Job Requisition: 356552

Qualifications

Bachelor degree and 5+ Years’ Experience in Marketing and/or Innovation
Travel Requirements – 10-20%
Location requirement – Arlington, Virginia
Proven results track record (High performer)
Extraordinary leadership skills
Strong General Management acumen
Minimum 3 years of product management experience
Strong bias for action and results
Collaborative – an innate ability to connect and work with others in driving action with a “ONE TEAM” mentality
Agile – an ability to adapt to change and quickly pivot
Courage – be brave to challenge the status quo and be decisive with limited information
Speed – focuses exclusively on value-added work, always looking to cut inefficiencies to drive speed
Resourceful – ability to think and act as an entrepreneur
Ability to influence others at the highest levels
Strong communications skills, both oral and written
Excellent creative problem solving skills
Strong financial acumen
Experience with Nestle commercialization tools and systems or comparable external experience

Responsibilities

You will need to “think big and act small” by driving new to the world innovation in a lean environment
You should be comfortable in a startup environment owning tasks from strategy and data analysis to project management and execution in support of Nestlé USA’s New Business Ventures growth strategy
You are expected to roll up your sleeves to do whatever is necessary to push your new product initiative(s) forward with the scrappiness of an entrepreneur and the backing of Nestle resources
Strategy, Insight, and Ideation
Analyze market data, category trends and consumer insights to identify new product opportunities
Develop relevant product concepts, with cross-brand application, meaningful product positioning, and priority product claims for new products
In collaboration with cross-functional and external experts, lead innovation projects in support of the platform innovation strategy such as new idea generation and validation, commercialization strategies and plans and channel- or customer-specific opportunities
Translate brand and customer strategy into data-driven plans-of-action that grow sales volume, market share, and brand awareness, then successfully achieve cross-functional alignment and execution to plan
Develop communications strategy, including development of 360-degree marketing support calendar and ensure timely execution; serve as point person/liaison with outside agencies
Commercialization and In-Market Driver
Lead commercialization and build business plans for new product opportunities in collaboration with sales, operations, product development and finance to launch quickly to test in-market, learn, and adapt to best deliver on the consumers’ needs and desires
Drive end-to-end management and execution of marketing initiatives from brief through launch, working closely with marketing subject matter experts and cross-functional teams
Develop retail marketing and promotional marketing tools for the product initiatives including in-store signage, sampling, coupons, displays and other consumer and shopper tactics
In collaboration with Sales, identify go-to-market strategies, select key retail partners to partner, and perform sell-in of product/solutions in collaboration with sales
Blend art and science to guide brand decisions, with a strong understanding of business, consumer, culture, and trends
Measure and report on the performance of all marketing activities (ROI, KPIs, etc.) and recommend future tactics based on conclusions
Internal Communications and Culture Enabler
Prepare, present and sell-in recommendations to senior management, cross-functional partners, and external stakeholders to optimize product performance and deliver product platform expansion strategy
Leads by example to motivate and inspire cross-functional teams supporting the brand to exceed high performance targets
Provide informed insight, learnings, and perspectives across innovation initiatives within the broader team

Sr Associate Brand Marketing

Job Type