Growth Lifecycle Marketing Specialist, Corporate Solutions

Nasdaq is seeking a highly skilled and detail-oriented Marketing Operations / Lifecycle Operations Specialist with extensive experience in email writing to join our dynamic marketing team. The ideal candidate will play a pivotal role in optimizing our marketing operations, enhancing customer engagement through effective lifecycle strategies, and driving measurable results through targeted email campaigns.

Nasdaq's Corporate Solutions empowers companies with technology and intelligence to innovate, grow, and stay ahead of the changing markets. We offer an integrated suite of market intelligence, analytics, and collaboration solutions that support business leaders around the globe.

Job Overview

This position will be pivotal in driving our growth through effective email and lifecycle campaigns, leveraging Marketo as our primary marketing automation tool to accelerate the lead-to-opportunity cycle. The lifecycle marketer will develop and implement strategic initiatives that enhance customer engagement and retention, utilizing Marketo's capabilities to optimize our marketing efforts.

In this role, you will focus on executing and optimizing email marketing strategies and lifecycle campaigns supported by Marketo's robust features. This includes automating workflows, segmenting audiences, and personalizing content to ensure maximum relevance and impact. You will analyze campaign performance using Marketo's analytics tools to identify revenue generation opportunities and provide actionable insights that drive results. Collaboration with Marketing teammates and cross-functional groups across global offices will be essential to align strategies and effectively leverage Marketo, ensuring we maximize the impact of our initiatives and achieve our growth objectives.

Key Responsibilities

Email Campaign Management

Develop, write, and execute compelling email marketing campaigns that resonate with target audiences.
Manage the email send program and proofing process in Marketo
Develop target list that maximizes reach
Collaborate with cross-functional teams to create engaging content that aligns with overall marketing strategies and brand messaging.
Monitor and analyze email performance metrics (open rates, click-through rates, conversions) to continuously improve campaign effectiveness.
Support emails create across business units primarily Corporate Solutions and Listings

Lifecycle Marketing Strategy

Develop and Execute Lifecycle Marketing Strategies: Craft and implement robust lifecycle marketing strategies aimed at nurturing leads and improving customer retention through targeted engagement.
Audience Segmentation and Analysis: Utilize analytical skills to segment audiences effectively based on behavior, preferences, and demographics, ensuring the delivery of tailored content and offers that resonate with each group.
Automated Campaign Workflows: Design and establish automated workflows for onboarding, re-engagement, and win-back campaigns, focusing on optimizing the customer journey and enhancing overall experience.
Data-Driven Insights: Leverage data analysis to identify demand-generation opportunities and accelerate campaign effectiveness, driving faster results and maximizing return on investment.
Continuous Improvement: Maintain a curious mindset to explore new methodologies and technologies that can enhance lifecycle marketing efforts and uncover hidden opportunities within the database.
Stakeholder Management: Collaborate with various stakeholders, including marketing, sales, Enterprise Marketing Operations, to ensure alignment and effective communications.
Technical Integrations: Oversee and manage marketing database primarily CDP, in partnership with the Performance Marketing and Enterprise Marketing Operations.
Documentation and Training: Document processes, configurations, and provide training to users.

Data Analysis and Reporting

Utilize analytics tools to track and report on the performance of marketing initiatives, providing actionable insights to stakeholders.
Conduct A/B testing on email subject lines, content, and design to identify best practices and drive continuous improvement.
Maintain accurate records of email campaign performance and provide regular updates to management.
Provide quarterly performance reports against benchmarks. Stay on top of best practices.

Collaboration and Communication

Work closely with the creative team to ensure all email designs are visually appealing and aligned with brand guidelines.
Liaise with sales and customer service teams to gather feedback and insights that inform marketing strategies.
Provide training and support to team members on email best practices and marketing automation tools.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field.
Minimum of 3 of experience in marketing operations, lifecycle marketing, or a similar role, with a strong focus on email writing and campaign management.
Proven track record of developing successful email marketing campaigns that drive engagement and conversions.
Proficiency in marketing automation platforms (e.g. admin experience in Marketo is highly preferred, Salesforce), email marketing tools (knak preferred.)
Knowledge of Customer Data Platform (CDP).
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills, with a keen eye for detail and creativity in crafting compelling messages.
Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Why Join Us?

Be part of a forward-thinking company that values innovation and creativity.
Opportunity to work with a talented team and contribute to impactful marketing initiatives.
Competitive salary and benefits package
If you are passionate about marketing operations and have a knack for writing engaging emails that capture attention, we would love to hear from you!

This position offers the opportunity for a hybrid work environment (at least 2 days a week in office, subject to change), providing flexibility and accessibility for qualified candidates.

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

What We Offer

We're proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq's overall success.

The base pay range for this role is $74,800 - $124,600. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Nasdaq's programs and rewards are intended to allow our employees to:

Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

For more information, visit Nasdaq Benefits & Rewards Career page

Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field
Minimum of 3 of experience in marketing operations, lifecycle marketing, or a similar role, with a strong focus on email writing and campaign management
Proven track record of developing successful email marketing campaigns that drive engagement and conversions
Knowledge of Customer Data Platform (CDP)
Strong analytical skills with the ability to interpret data and make data-driven decisions
Excellent written and verbal communication skills, with a keen eye for detail and creativity in crafting compelling messages
Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously

Benefits

Opportunity to work with a talented team and contribute to impactful marketing initiatives
Competitive salary and benefits package
If you are passionate about marketing operations and have a knack for writing engaging emails that capture attention, we would love to hear from you!
We're proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq's overall success
The base pay range for this role is $74,800 - $124,600
In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth
Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands
Nasdaq's programs and rewards are intended to allow our employees to:
Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

Responsibilities

This position will be pivotal in driving our growth through effective email and lifecycle campaigns, leveraging Marketo as our primary marketing automation tool to accelerate the lead-to-opportunity cycle
The lifecycle marketer will develop and implement strategic initiatives that enhance customer engagement and retention, utilizing Marketo's capabilities to optimize our marketing efforts
In this role, you will focus on executing and optimizing email marketing strategies and lifecycle campaigns supported by Marketo's robust features
This includes automating workflows, segmenting audiences, and personalizing content to ensure maximum relevance and impact
You will analyze campaign performance using Marketo's analytics tools to identify revenue generation opportunities and provide actionable insights that drive results
Collaboration with Marketing teammates and cross-functional groups across global offices will be essential to align strategies and effectively leverage Marketo, ensuring we maximize the impact of our initiatives and achieve our growth objectives
Develop, write, and execute compelling email marketing campaigns that resonate with target audiences
Manage the email send program and proofing process in Marketo
Develop target list that maximizes reach
Collaborate with cross-functional teams to create engaging content that aligns with overall marketing strategies and brand messaging
Monitor and analyze email performance metrics (open rates, click-through rates, conversions) to continuously improve campaign effectiveness
Support emails create across business units primarily Corporate Solutions and Listings
Develop and Execute Lifecycle Marketing Strategies: Craft and implement robust lifecycle marketing strategies aimed at nurturing leads and improving customer retention through targeted engagement
Audience Segmentation and Analysis: Utilize analytical skills to segment audiences effectively based on behavior, preferences, and demographics, ensuring the delivery of tailored content and offers that resonate with each group
Automated Campaign Workflows: Design and establish automated workflows for onboarding, re-engagement, and win-back campaigns, focusing on optimizing the customer journey and enhancing overall experience
Data-Driven Insights: Leverage data analysis to identify demand-generation opportunities and accelerate campaign effectiveness, driving faster results and maximizing return on investment
Continuous Improvement: Maintain a curious mindset to explore new methodologies and technologies that can enhance lifecycle marketing efforts and uncover hidden opportunities within the database
Stakeholder Management: Collaborate with various stakeholders, including marketing, sales, Enterprise Marketing Operations, to ensure alignment and effective communications
Technical Integrations: Oversee and manage marketing database primarily CDP, in partnership with the Performance Marketing and Enterprise Marketing Operations
Documentation and Training: Document processes, configurations, and provide training to users
Data Analysis and Reporting:
Utilize analytics tools to track and report on the performance of marketing initiatives, providing actionable insights to stakeholders
Conduct A/B testing on email subject lines, content, and design to identify best practices and drive continuous improvement
Maintain accurate records of email campaign performance and provide regular updates to management
Provide quarterly performance reports against benchmarks
Stay on top of best practices
Work closely with the creative team to ensure all email designs are visually appealing and aligned with brand guidelines
Liaise with sales and customer service teams to gather feedback and insights that inform marketing strategies
Provide training and support to team members on email best practices and marketing automation tools

Growth Lifecycle Marketing Specialist, Corporate Solutions | Atlanta, GA, USA

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