Are you passionate about creating engaging content, the latest technology and building online communities? Join our team as a Social Media & Community Specialist and help us shape the voice of our brand while connecting with audiences around the world!

Position Summary

The Kripalu marketing team is seeking a creative and motivated Social Media and Community Specialist to join our team. This person will be responsible for supporting and executing social media strategies, collaborating with Kripalu staff, faculty, and outside presenters, managing online communities, and driving and measuring engagement across various platforms. This role requires a blend of creativity, analytical thinking, and strong writing and communication skills to build and maintain a positive brand image for Kripalu. The ideal candidate is a strong writer, collaborative self-starter and problem solver and is excited about the opportunity to manage a social community of over 300,000 followers and join Kripalu at this pivotal time for the organization. This role is hybrid with a strong preference to those candidates that can be onsite 2-3 days a month at our Stockbridge location.

Key Responsibilities

Support the development and implementation of comprehensive social media strategies to align with Kripalu’s mission, sales and equity goals.

Create, curate, and manage content including images, videos, reels and more - across social media platforms including Instagram, Facebook, LinkedIn, YouTube, and X.

Develop and hone a strong understanding of Kripalu’s mission and brand voice to represent authentically across our social media platforms.

Develop and hone a strong understanding of Kripalu’s products and services.

Collaborate with marketing, programming, guest services, Kripalu staff, faculty and outside presenters to create engaging and on-brand content.

Contribute to the planning and execution of the monthly social media calendar that includes daily posts, campaigns, and special projects in alignment with larger content themes.

Build and nurture Kripalu’s online communities by listening & engaging with followers, responding to comments and messages in a timely manner.

Proactively monitor and address negative comments, feedback, or crises on social media platforms by responding professionally and promptly, escalating issues when necessary, and implementing strategies to maintain Kripalu’s reputation and trust with our audience.

Be a trendspotter helping keep Kripalu abreast of potentially impactful events helping to ensure appropriate tone and brand voice at all times.

Monitor, analyze, and report on social media performance and provide insights and recommendations based on data to optimize strategies and content.

Proficiency in Sprout, Hootsuite, Later or similar social media management platforms.

Continuously explore new tools, technologies, and methodologies to enhance social media and community management efforts.

Qualifications

3-5 years of experience in social media management, community management, or a related role.

Proven track record of managing and growing online communities.

Excellent writing, editing, and communication skills.

Experience with content creation, including video/reels. Additionally, proficiency in mobile app editing software, plus the editing of live audio or video/reels.

Strong problem-solving and crisis management skills.

Proficient in social media management tools and analytics platforms.

Creative, strategic thinker with a passion for social media and digital marketing.

Ability to thrive in a fast-paced, dynamic environment.

BENEFITS FOR FULL TIME (Start Day One Of Employment)

Health Insurance

Dental Insurance

Paid Holiday, Sick-Time, Personal Time, Vacations

Vision

403b Retirement Plans

Flexible Spending Accounts

Company Paid Short- and Long-Term Disability

Company Paid 50K Life Insurance Policy

Free Meals in the Kripalu Dining Hall

Discounted Purchases in the Kripalu Shop and Spa Services

Yoga Classes, and the opportunity to participate in Kripalu Programs

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Industries : Wellness and Fitness Services#J-18808-Ljbffr

Qualifications

This role requires a blend of creativity, analytical thinking, and strong writing and communication skills to build and maintain a positive brand image for Kripalu
The ideal candidate is a strong writer, collaborative self-starter and problem solver and is excited about the opportunity to manage a social community of over 300,000 followers and join Kripalu at this pivotal time for the organization
3-5 years of experience in social media management, community management, or a related role
Proven track record of managing and growing online communities
Excellent writing, editing, and communication skills
Experience with content creation, including video/reels
Additionally, proficiency in mobile app editing software, plus the editing of live audio or video/reels
Strong problem-solving and crisis management skills
Proficient in social media management tools and analytics platforms
Creative, strategic thinker with a passion for social media and digital marketing
Ability to thrive in a fast-paced, dynamic environment

Benefits

BENEFITS FOR FULL TIME (Start Day One Of Employment)
Health Insurance
Dental Insurance
Paid Holiday, Sick-Time, Personal Time, Vacations
Vision
403b Retirement Plans
Flexible Spending Accounts
Company Paid Short- and Long-Term Disability
Company Paid 50K Life Insurance Policy
Free Meals in the Kripalu Dining Hall
Discounted Purchases in the Kripalu Shop and Spa Services
Yoga Classes, and the opportunity to participate in Kripalu Programs
Seniority level : Mid-Senior level

Responsibilities

The Kripalu marketing team is seeking a creative and motivated Social Media and Community Specialist to join our team
This person will be responsible for supporting and executing social media strategies, collaborating with Kripalu staff, faculty, and outside presenters, managing online communities, and driving and measuring engagement across various platforms
Support the development and implementation of comprehensive social media strategies to align with Kripalu’s mission, sales and equity goals
Create, curate, and manage content including images, videos, reels and more - across social media platforms including Instagram, Facebook, LinkedIn, YouTube, and X
Develop and hone a strong understanding of Kripalu’s mission and brand voice to represent authentically across our social media platforms
Develop and hone a strong understanding of Kripalu’s products and services
Collaborate with marketing, programming, guest services, Kripalu staff, faculty and outside presenters to create engaging and on-brand content
Contribute to the planning and execution of the monthly social media calendar that includes daily posts, campaigns, and special projects in alignment with larger content themes
Build and nurture Kripalu’s online communities by listening & engaging with followers, responding to comments and messages in a timely manner
Proactively monitor and address negative comments, feedback, or crises on social media platforms by responding professionally and promptly, escalating issues when necessary, and implementing strategies to maintain Kripalu’s reputation and trust with our audience
Be a trendspotter helping keep Kripalu abreast of potentially impactful events helping to ensure appropriate tone and brand voice at all times
Monitor, analyze, and report on social media performance and provide insights and recommendations based on data to optimize strategies and content
Proficiency in Sprout, Hootsuite, Later or similar social media management platforms
Continuously explore new tools, technologies, and methodologies to enhance social media and community management efforts

Social Media and Community Specialist

Job Type