Growth Strategy & Market Insights Specialist – Regional Lead Americas

About the Role

The Growth Strategy & Market Insights Associate will support the growth of Gen Digital by driving data-informed strategic planning, performance analysis, and market expansion for all company’s brands in all American territories (United States, Canada, Latin America).

This role will surface actionable insights, monitor key performance trends, and develop foundational research to inform go-to-market (GTM) decisions and long-term growth planning. This individual will play a critical role in strengthening visibility into regional performance, uncovering new opportunities, and supporting the development of region-specific strategies.

The position requires a balance of strategic curiosity, analytical rigor, and strong collaboration skills. It will report to the Director of Growth Marketing and work in close partnership with cross-functional teams including Brand, Product, Finance, PR, and various marketing channels.

Responsibilities

Conduct research on regional market dynamics, including customer behavior, competitive activity, and media trends, in North America to identify market shifts, emerging needs, and whitespace opportunities.
Synthesize market findings into concise insights that support the development of region-specific growth strategies aligned with global priorities.
Work cross functionally with the Brand teams and other stakeholders to execute on the growth opportunities identified
Assist in sizing new market, product, or segment opportunities through competitive benchmarking and basic business case modeling.
Support the planning and prioritization of GTM initiatives by providing data-backed inputs and regional context to cross-functional teams.
Track and maintain performance for each brand, monitor performance trends, flag variances vs. plan, and support root cause analysis to inform ongoing marketing optimization.
Contribute to monthly and quarterly business reviews by preparing supporting materials that combine market insights, strategic context, and performance data
Support the identification of regional media or PR partnership opportunities by benchmarking local visibility and observing competitor positioning.

Qualifications

Bachelor’s degree in business, economics, marketing, or a related field preferred.
3–5 years of experience in strategy, marketing analytics, or market insights, ideally within a direct-to-consumer or digital environment.
Strong analytical skills and comfort working with performance metrics, dashboards, and attribution models.
Ability to synthesize complex data into clear insights and strategic recommendations.
Excellent written and verbal communication skills with strong attention to detail.
Demonstrated ability to work effectively in a support capacity and contribute meaningfully within cross-functional teams.
Proficiency with Excel/Google Sheets and familiarity with analytics platforms (e.g., Looker, Tableau, or Google Analytics).
A collaborative, proactive mindset with a strong desire to learn and grow within a fast-paced team.

This is an ideal opportunity for a strategically minded, analytically driven individual eager to support the regional marketing strategy by driving insight, clarity, and momentum in growth initiatives.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants.

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To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.

Qualifications

3–5 years of experience in strategy, marketing analytics, or market insights, ideally within a direct-to-consumer or digital environment
Strong analytical skills and comfort working with performance metrics, dashboards, and attribution models
Ability to synthesize complex data into clear insights and strategic recommendations
Excellent written and verbal communication skills with strong attention to detail
Demonstrated ability to work effectively in a support capacity and contribute meaningfully within cross-functional teams
Proficiency with Excel/Google Sheets and familiarity with analytics platforms (e.g., Looker, Tableau, or Google Analytics)
A collaborative, proactive mindset with a strong desire to learn and grow within a fast-paced team
This is an ideal opportunity for a strategically minded, analytically driven individual eager to support the regional marketing strategy by driving insight, clarity, and momentum in growth initiatives
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government

Responsibilities

The Growth Strategy & Market Insights Associate will support the growth of Gen Digital by driving data-informed strategic planning, performance analysis, and market expansion for all company’s brands in all American territories (United States, Canada, Latin America)
This role will surface actionable insights, monitor key performance trends, and develop foundational research to inform go-to-market (GTM) decisions and long-term growth planning
This individual will play a critical role in strengthening visibility into regional performance, uncovering new opportunities, and supporting the development of region-specific strategies
The position requires a balance of strategic curiosity, analytical rigor, and strong collaboration skills
It will report to the Director of Growth Marketing and work in close partnership with cross-functional teams including Brand, Product, Finance, PR, and various marketing channels
Conduct research on regional market dynamics, including customer behavior, competitive activity, and media trends, in North America to identify market shifts, emerging needs, and whitespace opportunities
Synthesize market findings into concise insights that support the development of region-specific growth strategies aligned with global priorities
Work cross functionally with the Brand teams and other stakeholders to execute on the growth opportunities identified
Assist in sizing new market, product, or segment opportunities through competitive benchmarking and basic business case modeling
Support the planning and prioritization of GTM initiatives by providing data-backed inputs and regional context to cross-functional teams
Track and maintain performance for each brand, monitor performance trends, flag variances vs. plan, and support root cause analysis to inform ongoing marketing optimization
Contribute to monthly and quarterly business reviews by preparing supporting materials that combine market insights, strategic context, and performance data
Support the identification of regional media or PR partnership opportunities by benchmarking local visibility and observing competitor positioning

Growth Strategy & Market Insights Specialist – Regional Lead Americas

Job Type