We're seeking extraordinary people who want to contribute to a fast-growing digital marketing agency with a proven track record of success for clients around the world. The anticipated hire date for this role will be in Q3.

As a Digital Advertising (PPC) / SEM Strategist, you'll set the optimal digital advertising strategy for the account management teams to hit our clients' performance goals. These goals are virtually always related to direct business impacts like lead generation and e-commerce sales. You will also be responsible for ad campaign management, whether working with a team or by yourself, depending on the account.

What You'll Do

Our clients rely on DOM to help them meet direct marketing goals such as increasing leads or driving e-commerce sales. You will be responsible for developing and modifying strategic digital advertising plans to help them reach their goals.

In addition to setting the strategy, for some accounts you will also be responsible for either fully managing accounts or working in conjunction with other team members, depending on scope.

Day-to-day work includes

Developing and executing well-planned search engine and other digital advertising strategies for a variety of clients

Proactively modifying strategies monthly and as needed based on the performance of major KPIs, account metrics, or client needs

Working with clients on developing or refining strategic goals during onboarding and throughout campaigns

Developing and executing experiments for all relevant digital advertising tactics, channels, and other elements

Clearly communicating the progress of strategic plans to meet outlined objectives both internally and, as needed, externally

Working within digital advertising platforms to execute campaigns and optimize for performance

Who You Are

You bring 5+ years of marketing experience, at least 3 of which in digital advertising (including search engines) specifically.

Here's what we're looking for: Heavy execution and strategic development of Google Ads and other search engine advertising campaigns

Managing and directing social media, video, shopping, and display advertising campaigns for both lead generation and e-commerce sales

Designing digital campaigns as part of an overall marketing strategy

Analyzing data to communicate highlights, opportunities, and next steps

Competitor and market research.

Additionally, you will have the following: A Bachelor's degree or greater, or equivalent work experience in marketing

Strong analytics knowledge

A/B and multivariate testing

Intimate familiarity of sales and marketing funnels

Creative problem solving

Outstanding computer skills

Excellent written and verbal communication

The following experiences are a plus: Agency experience

Marketing automation and CRM tool implementation

Execution in all core aspects of SEO, including on-site optimization and off-site outreach

Performance analysis via website analytics and SEO tools (e.g. SEMRush, GSC, Google Analytics, etc.)

Foreign language skills or strategic guidance of foreign campaigns

Why Work With Us?

At a mid-sized agency like DOM, you can move the needle more than at a larger agency. Plus, you get to be part of a team of talented, hard-working individuals. We take our 'No Jerks' policy seriously here.

We're proud to offer a hybrid work schedule that allows you to work from home four days a week, while still fostering in-person collaboration every Thursday. It's the best of both worlds-work from home while enjoying the connection and creativity that come with in-person teamwork.

DOM is in the top 3% of all Google partner agencies worldwide, helping our clients grow their businesses through digital advertising, search engine optimization, creative services, analytics, and a full suite of digital marketing services. Our agency is certified by Microsoft and Semrush with dozens of 5-star reviews on Clutch, G2 and Google.

We're a stable and growing leader delivering excellent results to our clients who say things like: "DOM constantly pushes the envelope. They're great communicators and are fun to work with, too."

"Working with DOM is like working with colleagues who have our company's best interest at heart."

"I'm approached daily by other digital marketing agencies who want to pitch their company to me, but I never consider anyone else."

We also have rave reviews on Glassdoor and have been voted one of Pittsburgh's best places to work with employees who say things like: "The people are what makes this company great."

"You will be appreciated, challenged, and rewarded."

"An agency where you can grow with confidence."

Perks & Benefits

We offer a competitive benefits package, including health, dental, and vision insurance; short-term disability coverage; a 401(k) with company match; and annual profit sharing.

Ready to Make an Impact?

If you're ready to work in a collaborative, fast-paced environment with a team that values your contributions and supports your growth, we'd love to hear from you.

Direct Online Marketing is an Equal Opportunity Employer (EOE).

Qualifications

You bring 5+ years of marketing experience, at least 3 of which in digital advertising (including search engines) specifically
Additionally, you will have the following: A Bachelor's degree or greater, or equivalent work experience in marketing
Strong analytics knowledge
A/B and multivariate testing
Intimate familiarity of sales and marketing funnels
Creative problem solving
Outstanding computer skills
Excellent written and verbal communication
Marketing automation and CRM tool implementation
SEMRush, GSC, Google Analytics, etc.)
Foreign language skills or strategic guidance of foreign campaigns
They're great communicators and are fun to work with, too."

Benefits

We're proud to offer a hybrid work schedule that allows you to work from home four days a week, while still fostering in-person collaboration every Thursday
"An agency where you can grow with confidence."
Perks & Benefits
We offer a competitive benefits package, including health, dental, and vision insurance; short-term disability coverage; a 401(k) with company match; and annual profit sharing

Responsibilities

As a Digital Advertising (PPC) / SEM Strategist, you'll set the optimal digital advertising strategy for the account management teams to hit our clients' performance goals
These goals are virtually always related to direct business impacts like lead generation and e-commerce sales
You will also be responsible for ad campaign management, whether working with a team or by yourself, depending on the account
Our clients rely on DOM to help them meet direct marketing goals such as increasing leads or driving e-commerce sales
You will be responsible for developing and modifying strategic digital advertising plans to help them reach their goals
In addition to setting the strategy, for some accounts you will also be responsible for either fully managing accounts or working in conjunction with other team members, depending on scope
Developing and executing well-planned search engine and other digital advertising strategies for a variety of clients
Proactively modifying strategies monthly and as needed based on the performance of major KPIs, account metrics, or client needs
Working with clients on developing or refining strategic goals during onboarding and throughout campaigns
Developing and executing experiments for all relevant digital advertising tactics, channels, and other elements
Clearly communicating the progress of strategic plans to meet outlined objectives both internally and, as needed, externally
Working within digital advertising platforms to execute campaigns and optimize for performance
Managing and directing social media, video, shopping, and display advertising campaigns for both lead generation and e-commerce sales
Designing digital campaigns as part of an overall marketing strategy
Analyzing data to communicate highlights, opportunities, and next steps
Competitor and market research
Execution in all core aspects of SEO, including on-site optimization and off-site outreach
Performance analysis via website analytics and SEO tools (e.g

Paid Advertising (PPC) / SEM Strategist Job at Direct Online Marketing in Pittsb

Job Type